What is a good profit margin of a product in a small business?
Asked 4 years ago
I want to find out the profitability of specific items in my store, but I am unsure of where the ratio should fall for a good profit margin. I know that this varies depending on the size of the business, but what should the profit margin be for a small e-commerce business in particular?
Isidro Mcguire
Saturday, October 16, 2021
A good profit margin depends on various factors like the selling price of goods and the size of the business. However, for a small e-commerce business, a good profit margin is above 20% and depends on whether sales are high enough compared to the costs.
Remember, that at the root of it all is having the correct product to sell to the correct market, at the correct price. Optimize those 3 elements, and you're well on your way to excellent profit margins.
Please follow our Community Guidelines
Related Articles

How to Build a Successful Sales Funnel in WooCommerce
Brody Hall
December 22, 2021

Cohort Analysis: How to Better Understand Your Customers
Ashley Stander
December 19, 2022

Perpetual vs Periodic Inventory Systems: Which Is Best for Your E-commerce Business?
Adeel Qayum
March 30, 2023
Related Posts
Ashley Stander
Gross Profit vs. Gross Margin: How Do They Differ?
Can't find what you're looking for?