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How to Sell Product Bundles on Shopify
MarketingHow to Sell Product Bundles on ShopifyE-commerce merchants often face the challenge of increasing their store's revenue. While acquiring new customers can be effective, it can also be costly. A more cost-efficient strategy is to focus on boosting sales from existing customers. One way to do this is by offering product deals throughout your store. Upselling and cross-selling deals can be highly successful and have been known to account for a significant portion of revenue for companies like Amazon. By understanding the concept and implementation of product deals, merchants can increase their store's revenue. So, let’s take a look at what product deals are and how you can use them to generate more revenue. What are product bundles and how do they work? The selection of product deals to implement in a store is contingent on various elements such as the products being sold, desired revenue targets, and target audience. If you're in need of ideas, here are some examples of effective product deals that have been utilized in the past. 1. Add cross-sell bundle deals to your product pages Encouraging customers to purchase more by cross-selling on product pages can be an effective strategy. Similar to "frequently bought together" or "customers also purchased" deals on Amazon, cross-selling deals aim to incentivize customers to purchase complementary products. To maximize the success of this type of deal, it's essential to ensure the products being displayed or offered complement the initial product the customer is viewing. Source: dipalready.com As illustrated, Dip, an eco-friendly haircare brand, utilizes cross-selling deals on its product pages. When customers are viewing a travel tin, Dip presents an option to purchase a second tin in a different color at a discounted price. This deal is particularly effective as Dip's product line includes both shampoo and conditioner bars, making it logical to offer the purchase of two tins together. 2. Create packs of products to sell as a single item A powerful cross-selling method is to present pre-assembled packs of products to customers. This approach is ideal for merchants who sell a significant amount of gifts as it allows them to bundle several products together into a gift set, suitable for seasonal sales or special events. This approach not only simplifies the shopping process for customers, but also helps them to find what they are looking for without having to navigate through multiple product pages. Source: shop.huonaqua.com.au Check out this fantastic illustration of a gift basket above. Huon Aquaculture not only created a convenient product bundle that customers can easily purchase with a single click, but they also made it highly attractive to buy. Firstly, customers can easily see what is included in the basket, including the size of each individual product. Secondly, the company added an alluring lifestyle image of all products in use together, demonstrating the benefits of buying multiple products over a single item. 3. Use tiered discounts to promote upselling Customers love discounts! A smart way to promote larger purchase is to offer tiered discounts that motivate bulk buying. For instance, you can offer an upselling opportunity to a customer by offering a 10% discount when they buy two of a product, 15% discount when they buy three, 25% discount when they buy four, and so on. Source: samarabags.com Samara provides tiered discounts for their jewelry boxes as depicted above, they highlight the savings in a clear way, making it easy for the customers to perceive the benefits of buying in bulk. Furthermore, they offer multiple tiers, providing flexibility for customers who may want five boxes but not ten. 4. Inspire your customers to purchase complete looks A popular strategy among fashion e-commerce brands, "Shop the Look" is designed to boost average order value. This approach features a dedicated page in the store, showcasing images of different product groupings, like a complete ensemble of a hat, a dress, and shoes. This visual representation allows customers to see how multiple items complement each other and purchase them together, similar to how mannequins are used in physical stores. Source: arthouseco.com.au "Showcasing a "Shop the Look" feature can be a great way to boost your average order value (AOV) by encouraging customers to purchase multiple products together. As seen above, Arthouse Co. uses this technique to sell matching artworks for living rooms, by visually displaying the complete set and offering a discount for purchasing multiple pieces. This approach can be beneficial for not just fashion retailers but for any business that sell products that complement each other." 5. Let customers build their own bundles Customers appreciate the ability to tailor their purchase to their specific needs, which is why "build-your-own" product bundles are a popular sales strategy. "Bundle builders" allow customers to select the products that they want included in their bundle, making the purchase more personalized. This can be particularly beneficial when compared to pre-defined bundles, as customers may not be interested in all of the products included, but with a bundle builder, they have the option to exclude any unwanted items and end up with a bundle that perfectly suits their needs. Source: lilisampedro.com.br Lili Sampedro, a Brazilian swimwear brand, utilizes "family kit" pages on their website where customers can select a child's swimsuit and then pair it with coordinating adult swimsuits and beach attire. This approach of allowing customers to build their own product bundle allows for a personalized shopping experience, where shoppers can purchase matching products that fit their individual style. How to add product bundles to your store If you want to add product bundles to your Shopify store, you will need to use a third-party app or a custom-coded solution. One app that can help you with this is PickyStory, which is user-friendly and offers a variety of deals and discounts that can be added to different pages of your store. Try PickyStory free Boost your bottom line with product deals To boost your store's average order value, offering bundled products and deals can be an effective strategy. When developing these deals, it's important to take into account factors such as the products you sell, your target audience, and the layout of your store. Finding the right approach may require some experimentation, but once you find the right formula, you can expect to see some great results.
Google Ads vs. Instagram Ads: ROI Analysis Per E-Commerce Vertical
MarketingGoogle Ads vs. Instagram Ads: ROI Analysis Per E-Commerce VerticalIf you own an e-commerce business, you know that the right marketing channels can make or break your success. While there are many potential channels to choose from, two of the most popular are Google Ads and Instagram Ads. So, which one should you invest in? Let’s take a brief overview of each channel before comparing their return on investment (ROI) for e-commerce. Google Ads Google Ads are a great option for e-commerce because they're cost-effective and highly targeted—you can target customers based on their location, gender, age group, interests, and more. You can also customize your ad campaigns to fit the needs of your specific business and budget. According to research conducted by Merkle and reported by Search Engine Land, over half of all retail search clicks come from Google—and those clicks have an average order value (AOV) of $94. On top of that, the cost per click (CPC) is fairly low compared to other channels like LinkedIn Ads. This makes Google Ads a great option if you want to increase your visibility without breaking the bank. Additionally, you can improve your performance with features like Google Shopping. Create great visuals to showcase your products and provide detailed product information to your potential customers. Instagram Ads Instagram Ads are viable for e-commerce brands because they can reach a large audience and have a high engagement rate. You can target people based on their age group, interests, and activity on other platforms like Facebook or Twitter. Instagram isn’t just about pretty pictures—it’s also an incredibly powerful marketing tool. For example, if you’re selling apparel, beauty products, or home goods, Instagram is a great place to start advertising due to its visual nature. According to Statusbrew, Instagram Ads have an AOV of $65 and an average click-through rate (CTR) of 1.08%. While this CTR isn’t as high as Google’s (1.91%), it still gives you good value for money and helps bring more people into your sales funnel than other platforms. ROI Analysis When you evaluate the ROI of Google Ads and Instagram Ads for your e-commerce brand, it's important to consider your specific e-commerce vertical and target audience. For example, B2B products like industrial equipment or office supplies may not see as much success with Instagram Ads because their target audience may not be active on the platform, whereas Google Ads may be more effective in reaching them through targeted keywords and industries. Alternatively, high-end luxury goods like designer fashion or fine jewelry may not see as much success with Google Ads because their target audience may not be searching for them on Google. In this case, Instagram Ads may be a more effective platform because those businesses can target their audience through visually engaging images and videos. ROI Comparison Example: Beard King Last year, my e-commerce client, Beard King, approached me to launch two advertising campaigns to compare the ROI between Google Ads and Instagram Ads. To start, both campaigns had a monthly budget of $2,000. I used this formula to calculate ROI: ROI = (Sales from ads - Cost of ads) / Cost of ads The details of both campaigns were as follows: Google Ads18-35-year-old men4-week running timeFocused on the Search networkTargeted male grooming products (e.g., beard oils and balms) through keywordsInstagram Ads18-35-year old men4-week running timeInfluencer pages and stories advertisementsTargeted beard care products After targeting the same audience and running for the same length of time, the final results of the campaigns in terms of CTR/engagement rate, cost per click (CPC), and total number of clicks were as follows: Google AdsCTR: increased by 7%CPC: $0.30Total clicks: 654Instagram AdsEngagement rate: increased by 12%CPC: $0.50Total clicks: 400 If you compare the results of both campaigns, it's clear that Google Ads yielded a higher ROI for Beard King in this case. Google Ads was able to generate 254 more clicks than Instagram Ads. This represents an additional ROI of 25%. Also, because Google Ads has an average cost per click (CPC) 30 cents lower than Instagram Ads, Beard King managed to save $76 while gaining those extra clicks! » What about other platforms? Compare Google Ads vs Amazon Ads Final Verdict: It Depends on You Both Google Ads and Instagram Ads are powerful tools in any e-commerce marketer's arsenal—but they're not created equal when it comes to ROI. Generally speaking, Google Ads tend to be better if you're looking to increase your overall online visibility because its AOV and CTR are higher than Instagram's—but if you're selling something where visuals are important (like apparel or beauty products), then investing in some well-crafted Instagram Ads could be well worth your effort. If you're starting to feel intimidated by any metrics or calculations connected to ROI or ads—don't! Simplify the entire process with BeProfit's app. Effortlessly integrate your online store and use the customizable dashboard to get an overview of all your store's figures so you can make data-driven decisions for your e-commerce business. » Book a demo to try the BeProfit app's features for yourself
Top 7 Amazon Marketing Metrics You Should 100% Be Tracking
MarketingTop 7 Amazon Marketing Metrics You Should 100% Be TrackingMarketing metrics are used to measure the success of a campaign and, in conjunction with retail metrics, can help clarify which methods are fostering business growth and which may be impeding it. Which Amazon Marketing Metrics Are Most Important? You can track a variety of metrics, but you will primarily focus on metrics pertinent to the type of campaign you're running and its objectives. However, there are core metrics you should always measure, and they are: ImpressionsClick-Through RateCost-per-ClickConversion RateReturn on Ad SpendAdvertising Cost of SalesTotal Advertising Cost of Sales Understanding these Amazon marketing metrics can benefit you and your business. Now that you are aware of the marketing metrics you should track, let's examine each of them individually. » Are you using other advertising platforms? See whether Amazon ads vs Google ads are better Data Analysis Made Easy Data analysis can be complicated, particularly when analyzing your profits and expenses. The BeProfit analysis dashboard is designed to simplify your life. » Curious about BeProfit's offering? Explore BeProfit's features The BeProfit analysis dashboard simplifies and streamlines your ability to monitor your profit by analyzing and automating the process. How BeProfit Analysis Dashboard simplifies tracking profits: Performs analyses so you always know your precise profit.It is compatible with your desktop and mobile device.Keep track of multiple sources of income.Integrates your storefronts into a single management system. 1. Impressions Impressions refer to the number of times your content/ad is displayed to a viewer, but this does not necessarily indicate that the content is engaged with or clicked on. Impressions are not unique and are counted whenever the content is displayed. To calculate possible impressions for a Cost Per Mille (CPM) ad campaign: Impressions = Budget / CPM × 1,000 Impressions can help you understand how many potential customers see your product. By comparing impressions to other metrics like reach and CTR, you can gauge the success of your ad. 2. Click-Through Rate Click-through rate (CTR) is the ratio of clicks to impressions for an ad. CTR reveals only those viewers who have clicked and followed an ad, making it a more targeted metric than impressions. To calculate CTR: CTR = Number of clicks / Number of impressions X 100 A good average CTR is 2%; however, this number is highly dependent on the campaign's circumstances. A higher CTR indicates a successful campaign that is attracting customers, whereas a lower CTR indicates that something about the campaign is either discouraging customers or is not suitable for the intended audience. 3. Cost-per-Click Cost-per-click (CPC) refers to how much each click on an ad costs you. CPC is frequently used in well-targeted marketing campaigns, as the advertiser pays each time a viewer clicks on their ad. To calculate CPC: CPC = Total cost of clicks / Total number of clicks CPC assists with marketing budget management by revealing the cost of your brand's advertising efforts. If you have a very high CPC and a low conversion rate, your business may quickly be operating at a loss. 4. Conversion Rate Conversion rate measures the percentage of passive, prospective customers who become active, engaged customers. Conversion occurs when a customer completes the promoted call to action (e.g., placing an order, subscribing, etc.). To calculate conversion rate: Conversion Rate = Total conversions / Total number of sessions X 100 Your campaign is successful if it resonates with your target audience and persuades them to take the desired action, as indicated by a high conversion rate. 5. Return on Ad Spend Return on ad spend (ROAS) measures how much revenue an ad campaign generates relative to the cost of the campaign. To calculate ROAS: ROAS = Total ad revenue / Total ad costs ROAS provides information regarding profitability. Use it to determine which campaigns generate the most revenue and which are less successful. » Don't understand how to do ROAS calculations? See how Amazon ROAS is simplified 6. Advertising Cost of Sales Advertising Cost of Sales (ACos) is an Amazon-specific metric that measures the performance and success of pay-per-click (PPC) advertising campaigns related to Amazon Sponsored Products. ACos employs the same metrics as ROAS, but it is represented differently. To calculate ACos: ACos = Total ad costs / Total ad revenue X 100 This is the inverse of ROAS and represents an increase in percentage. A good Amazon ACoS is contingent on a number of factors, such as the type of business and industry. Nonetheless, avoid analyzing ACos on its own. Think about your profit margins and break-even points as well. » Not sure where to get Amazon sales data? Follow these steps 7. Total Advertising Cost of Sales Total Advertising Cost of Sales (TACoS) is similar to ROAS and ACoS, in that it also demonstrates the success of a marketing campaign, but it shows how a campaign affects your entire business (including organic traffic) and not just direct ad revenue. To calculate TACoS: TACoS = Total ad costs / Total revenue X 100 This metric can help you determine how your campaigns affect your company's overall revenue growth and whether or not you remain profitable after advertising. » Struggling to track your Amazon sales? Learn how Google Analytics can help Track Marketing Metrics With Amazon Advertising & Reports Amazon makes it easy to track these metrics in a single location through its advertising reports including Amazon DSP, Sponsored brands, video ads, and more. The ability to interpret Amazon advertising reports can provide numerous benefits for your business, including: A better understanding of audiences: Ad metrics can help you understand your customers' preferences and structure your future business accordingly.Ability to prove advertising impact: Assess your campaigns' effectiveness. Then, invest in successful campaigns and stop unsuccessful ones.Optimization of marketing strategies: Campaigns can be refined for the future to deliver even better results. Track and Analyze Your Data With BeProfit Marketing activities, performance, customers, and revenue are all interconnected. Understanding these relationships will assist you in making informed decisions regarding your Amazon platform. Consider investing in an all-in-one analytics dashboard to monitor your company's expenses and profits if tracking and analyzing this data seems complicated. However, keep in mind that not all profit calculators are accurate; the best profit calculators for Amazon take all relevant factors into consideration. The BeProfit app offers e-commerce sellers insights that enable them to understand and scale their businesses. The app allows you to connect all your stores, allowing you to obtain a comprehensive view of your business operations.
4 Simple Steps for Connecting TikTok to Your Shopify Store
Marketing4 Simple Steps for Connecting TikTok to Your Shopify StoreAs a Shopify seller, you'll benefit from stretching your marketing efforts to every corner of social media, including TikTok. TikTok is a reasonably untapped market that can give you access to a younger user base, thus creating opportunities to boost sales, engagement, and brand awareness. If you're curious about how to link your Shopify store with TikTok, the following steps will guide you through the process. » Should you invest in TikTok? Discover if TikTok ads are worth it 1. Download & Install the TikTok App on Shopify From your Shopify Admin, navigate to the search bar and type in "TikTok". Alternatively, you can navigate to the app tab on the left-hand panel and perform the same search. Select the official TikTok by TikTok Inc. App. You should note that the TikTok app for Shopify is only available for stores that have a business address in the following countries:United States, United Kingdom, Spain, Germany, Italy, France, Indonesia, Thailand, Vietnam, Malaysia, Japan, Israel, South Korea, Canada, Australia, Austria, Sweden, Ireland, Saudi Arabia, Egypt, United Arab Emirates, Philippines, Poland, Singapore, New Zealand, Belgium, Netherlands, Denmark, Portugal, Greece, Finland, Turkey, China, Hong Kong SAR, Switzerland, Norway, Russia, or Brazil. Select Add app to install the Tiktok app to your Shopify store. 2. Set Up & Connect Your TikTok Business Account Once the TikTok app has been installed, it will be added to the left-hand panel. Select this tab and then select "Set up now". From the window that opens, select "Connect account" to connect your TikTok business account to your store. If you don't have a TikTok business account, one can be created by following the "Create a TikTok For Business account" link or by navigating to the TikTok business page. In the window that opens, enter your TikTok business account details and log in. Next, you'll need to connect the Tiktok ads manager by selecting "Connect" in the relevant box. The level of customer data sharing will also need to be selected. This data is used to target posts and ads with Tiktok users, which allows Tiktok to measure campaign performance and improve targeting. You can find out more information about data sharing by selecting the "Learn More" link within the Customer Data Sharing box. 3. Implement a TikTok Pixel for Tracking Purposes After selecting your data-sharing options, you will need to connect a TikTok pixel on Shopify to track the impact of your ads on your store. If you have a pixel, select it and click on "Connect". If you don't, you'll need to create one by selecting the "Create New Pixel" link. Once your pixel has been created you can connect it and then select "Confirm" to continue. The Tiktok pixel makes it possible to track events across your store, giving you insight into how your ads perform. Some elements that the Tiktok pixel tracks include: User actionsCustomer behaviorConversions » Need more clarification on pixels? Here's the simplest way to install and use TikTok pixels 4. Verify Your Pixel is Active Finally, you'll need to ensure that your TikTok pixel is verified and activated. To do this, log in to your TikTok Business Account, hover over "Assets" and then select "Events". Look for the pixel that you created in Shopify. How You'll Benefit From Connecting TikTok to Shopify Run ads directly from your Shopify store Connecting TikTok to your Shopify store allows you to advertise and sell your products directly through Shopify with shoppable videos and tags. The new shopping tab lets users browse for products without ever having to leave the platform.Create custom audiences Through Shopify, you can control and adjust the settings of your TikTok campaigns such as refining the audience you want to advertise to or the products you want to showcase.Improved insights Thanks to pixel tracking and Shopify's analytics, you can keep better track of how your campaigns are performing and pinpoint any problem areas. » Should you invest in other social media? Find out if TikTok vs Facebook ads are better Let BeProfit Help Once you've tapped into the more than one billion active users on TikTok, you'll need to keep close track of your TikTok ads metrics and how it influences your business and its profits. The innovative app from BeProfit lets you connect all your stores to one dashboard, thereby allowing you to easily track the profits from your marketing efforts from a single location. » Want to see what BeProfit offers? Explore BeProfit's features
What Is Web Personalization and the Profits It Can Bring
MarketingWhat Is Web Personalization and the Profits It Can BringFor many years predicting customers' expectations, wants and needs was one of the biggest challenges marketing had to face. Although merchants all over the world still have to guess and invent new tactics to earn customers’ love and loyalty, the process has become much easier. The key to success is to listen and hear your customers. Of course, physical stores have an advantage here, as they can receive the information from the horse’s mouth. But online marketing invented its own methods, which made eCommerce a competitive sphere. Web personalization is the one. In this article, we’ll try to figure out what web personalization is and what impact it has on sales in eCommerce. What is website personalization (what is needed for web personalization)How to personalize your website (translate, product recommendations, page load speed, interaction with customers)The benefits of web personalizationConclusion 1. What is website personalization? Personalization is the act of tailoring customer experience to meet the needs of each customer individually. Website personalization includes creating conditions to cater to customers' interests and provide a seamless experience on the website. If we look at personalization from a customer perspective, website personalization is the form of assistance from the brand to find desired products and services through conveniently arranged and rendered information, which is oriented on the individual visitor. To display only relevant personalized information to each customer, websites rely on automatic data collection, customer profile and business goals. There are several ways to collect data about the customer: through sign-up forms, where users should fill in their personal information, via cookies (show visitor’s activity) and web beacons (collect statistics of the number of visitors on the page or links clicked), transactional history and other company records, etc. A customer profile also gives an idea of customer interests to make web content personalized. The profile usually contains information about location, gender, age, the industry they are involved in, purchased products and reviews left, etc. And, finally, a personalization strategy should be based on the business goals you set to follow your business needs and wisely guide visitors in the right direction. 2. How to personalize your website The website personalization process can vary depending on your business goals. In this post we’ll describe the main steps you can start from to make your website content more personalized. #1 Translate your website into your customers’ language Website personalization is only possible if your customers understand the language of the website content. Website translation improves customer experience and contributes to trustful relationships with buyers. To make a website serve your business goals, you’ll need to identify your target audience and provide it with the content they understand. Of course if your business is oriented only on local audiences you can skip this step, but bear in mind that selling in multiple markets can increase your revenue greatly and improve brand awareness on the local market even more. Once you have decided on the languages for your website, you’ll need a good translation app to generate quality translation without fuss. For Shopify merchants, there is a big choice of website translators available. We can recommend LangShop AI Language Translate as the most feature-rich and quality engine. The app supports 241+ world languages and allows merchants to translate the entire store with different translation methods: manual, AI machine, pro or agency translation. For quick browsing you can implement a language switcher or customize language redirect, which automatically detects the preferred language and displays the relevant language version. It’ll drive more traffic and improve customer experience in your store. #2 Improve navigation The second aspect you should consider for website personalization is website navigation. Well-arranged navigation works magic. If a visitor can quickly find the desired product and a website helps with it by providing smart product recommendations and filters in product search, the chances to convert increase significantly. Shopify app store offers 50+ apps oriented on product search and filters. Same situation in the product recommendation apps market. But be careful, even though product recommendations allow visitors to find products relevant to them, too many up- and cross-selling blocks on the website will cause nothing but customer irritation. Localization is a crucial part of website personalization. Together with the content translation mentioned above, the design, images and SEO components should be localized to meet audience expectations and needs. You can change the catalog based on the stock for a particular country, use different images to reflect local realities, and consider multilingual SEO to attract an audience from a targeted country. Display product recommendations based on the tastes of the local audience is a widespread practice, especially among streaming platforms. It’s also a form of website localization. #4 Build a strong communication channel What can win customers’ trust more than a brand ready to listen to them and discuss possible issues, share trends, give useful advice, etc? Creating a channel for communication will help to engage your customers, discover more insights and personalize user experience. It doesn’t matter what channel you’ll use: social media, blog or community. What is really important is to constantly maintain communication, answer questions, be sincere, and add interesting and entertaining content. The benefits of web personalization Personalization is a powerful technique to improve customer service and increase profits. Personalization is considered to be a trend in 2023, as it has proved its effectiveness. According to the Accenture survey, 91% of customers claim they’re more likely to buy from brands that recognize and remember their choice to employ it for subsequent browsing. Econsultancy research revealed that in 80% of companies there’s an uplift after implementing personalization, while a McKinsey study proved that 71% of customers today expect to receive a personalized experience on the website. As you can see, there’re a lot of reasons to implement website personalization. But what concrete benefits can it bring? Benefits of personalized marketing: Better customer experiencePersonalization makes the searching and purchasing process much easier for buyers.Makes content more relevantEven if you sell a lot of products, content personalization will simplify browsing and reduce clutter for buyers.More opportunities for customer engagementInteraction with buyers is crucial for personalization.Improved customer acquisition and retentionCustomers are more likely to buy products when a brand takes care of their experience on the website.Improved ROI of a marketing tacticAs more visitors are converted into customers when the website is personalized, the return on investment also increases. Conclusion Website personalization is a powerful marketing tactic to improve customer experience on your website and boost your sales. If customers feel that exceptional way the brand treats them, they pay it back. So, personalization can bring a lot of profits and that’s why it is worth investing.
Learn eCommerce with Digital Experts
MarketingLearn eCommerce with Digital ExpertsAs eCommerce continues to grow, user penetration of the market is expected to reach 82% by 2024. This industry has proven to be able to withstand economics and geopolitical storms, which is why many want to be part of this fast-growing sector. It may be your dream to become a successful eCommerce seller, but how do you get there? eCommerce training can be an ideal solution for anyone who is starting an online store or wishing to enhance the customer experience on their platform. Courses on eCommerce can provide information about the basics and new advances straight from people who have experienced it all and came out on top. Hyper AB Testing Introducing Hyper AB testing, an online course from the Israeli marketing agency EZ Social. Their experience in dropshipping and sales led them to develop an online course that has become extremely popular. As part of the course, students learn everything from scratch, including: Setting up a store on Shopify Identifying winning productsEstablishing a financially viable website, one that generates sales with large carts, repeat customers, and a year-round varietyAdvertising on Facebook, Instagram, and Google Working with influencersCustomer service basics About the Instructors As they began their careers when they were only 18, Ziv Habob and Elon Allouche both have a great deal of experience in digital marketing. After pursuing their own distinct paths in the world of digital marketing, they founded their agency together in 2015. Businesses of all sizes are advised by EZ Social on how to generate digital sales. The agency offers consulting services in the field of digital marketing, digital stores, dropshipping stores, and creative marketing strategies for businesses and entrepreneurs. By developing a successful; marketing strategy, they help business owners and entrepreneurs sell more, at a higher price, and to a greater audience. For now, the course is taught in Hebrew only. Check it out here.
Email Marketing Best Practices—How to Improve Your ROI
MarketingEmail Marketing Best Practices—How to Improve Your ROIEmail marketing takes some skill – if you aren’t doing it right, you actually may be doing more harm than good. Of course, it doesn’t take a computer genius to figure out what it takes to be a successful email marketer. What’s the secret to B2C marketing? Join us as we take a deep dive into the world of email marketing best practices, just below. Not sure if your business focus should be B2C or B2B? Read our guide to the four main types of e-commerce business models. Different Types of B2C Email Marketing Campaigns The first step to developing a successful B2C email marketing campaign (EMK for short) is to decide on which type of EMK is best fit for your intended audience and specific goals. Are you looking to resolve online shopping cart abandonment? Trying to up-sell by targeting first-time customers? Are you asking for feedback from your regular customers? Maybe you just want to stay in touch with your customers so they don’t forget about you! Whatever the reason or audience is for your B2C email marketing campaign, there’s a type of EMK that will fit your needs and goals. Here are just a few examples: Newsletter A key characteristic of a successful SEO strategy is to create a blog and publish articles on a consistent basis. While the targeting of keywords will help improve your search engine rankings, that’s not the only way for you to use your unique content. Keep your customers engaged with your website by drawing them in with weekly, bi-weekly, or monthly newsletters that provide a summary of your recent blog articles. There’s really no rule or limit as to the type of newsletters you can potentially send out – find creative ways to give your readers a reason to stay tuned for the next newsletter. Ideally, a continuous interest in what you have to say will eventually turn those readers into repeat customers. Cart Abandonment The issue of online shopping cart abandonment in the e-commerce industry is one that all online sellers should pay serious attention to. Why? Because close to 90% of all online shopping orders worldwide were abandoned in March 2020, which makes it clear how important it is for online businesses to tackle this problem head-on. Cart abandonment emails might seem like a somewhat passive way of reaching out to clients, but they’re actually a remarkably effective way of bringing ‘abandoners’ back to complete their purchases. In fact, more than 40% of cart abandonment emails are opened, and more than 8% of abandoners end up making the buy. Cart abandonment might be unavoidable, but it can be addressed by using B2C email marketing. More than 40% of cart abandonment emails are opened, and more than 8% of abandoners end up making the buy. Cart abandonment might be unavoidable, but it can be addressed by using B2C email marketing. —Click to tweet Loyalty Program If publishing newsletters isn’t the way you want to go, creating a loyalty program can be an alternative way of using business email lists to keep customers coming back to your online store. This email strategy makes use of the classic principle of ‘you scratch my back and I scratch yours’. Try sending email alerts to your current regular customers giving them unique coupon codes (which will also make them feel special!). To encourage your first-time or not-so-regular customers to come back again and become regular shoppers, you can send emails informing them of your store’s loyalty program. Or, you can give them a ‘sample’ discount and tell them the discount is higher for return customers. Again, creativity is a powerful tool when it comes to B2C email marketing! Announcements Introducing a new product to your store? Bringing back a classic item that everyone loved? Launching a brand new feature to make the user experience more exciting? Whatever the announcement is, it’s almost always a good excuse to reach out to your customers and keep them in the loop. Granted, you don’t want to make a mountain out of every mole hill your business comes across – be somewhat selective. Ultimately, the goal of announcement emails is to share some energy with your customers and draw them in to take part in this “new and exciting” event taking place on your website. Your business email lists can be split up so that you can test different sorts of announcements to see which get the best engagement. Sales Make the customers on your business email lists eager for your next email by making special sales part of what they can expect to get from your online store. You can launch season-ending sales campaigns that will help you empty your inventory of items that won’t be in demand the next season. Make the most of holidays. And, of course, be prepared for Black Friday! Another way that using sales can be incorporated into your email marketing best practices is to raise your prices a bit and then offer an exclusive sale for a limited time to encourage your customers to purchase some of your more profitable items. This isn’t to ‘trick’ the customer – the products should be priced fairly so as not to be taking advantage of anybody. But there are ways to weave sales into your business’s broader emailing marketing and pricing strategies. Personalized emails Who doesn’t enjoy feeling like a VIP? Thanks to the power of technology, you can make your customers feel special with very little effort. There are plenty of apps and plugins you can add to your online store and use to pull customer data such as names, birthdates, locations, device use, and much more. With that data, you can create B2C email campaigns that have a personal touch to them. Address customers by their first name to sound more friendly. Automatically send out happy birthday promotions to put a smile on your customers’ faces. Target certain products for customers in specific geographic locations to increase sales (e.g. swimsuits for customers in Florida, winter gear for customers in the Mid-West, etc.). As with the other email marketing best practices, personalized emails depend on a fair bit of creativity to really pack a punch. Don’t be afraid to try something new. Prioritize Email Marketing for Better ROI Business email lists and B2C email campaigns aren’t the only ways to market your e-commerce business (far from it!). Other e-commerce advertising strategies include: Pay per click (PPC)Affiliate marketingSocial media marketingContent marketingEtc. So why all the fuss about email marketing? It turns out that email marketing has continued to rank as the most cost-effective form of digital marketing for quite some time, with a median ROI of roughly 122%. That’s an impressive figure, particularly when you consider the fact that no other form of digital marketing has such a high return on investment. These stats serve as a pretty clear reason for you to prioritize email marketing! Yes, a diversified marketing strategy will work best – but just make sure that you don’t underestimate the importance of keeping emails as a key component. Note: If your email marketing strategy is working well, but you need some extra cash to get started with a new e-commerce marketing strategy, consider using an e-commerce business loan to bridge the financial gap. E-commerce businesses have had a notoriously difficult time finding funding in the past, but BeProfit's online lending marketplace is changing that. Analyze Data of Email Marketing Campaigns Having tons of data about your customers and the performance of your B2C email campaigns doesn’t serve much of a purpose unless you learn how to analyze that data to come up with useful insights. What are ‘useful insights’? Any patterns that you find in the way that your customers engage with your email campaigns that can ultimately be used to improve that engagement. Okay, that’s a little vague – let’s use an example to make this point more concrete. Let’s say you’ve sent out a number of emails to your customers over the past few weeks, and you notice that the highest open rates for all emails were among customers between the ages of 25 and 35 years. You can use that insight in several ways – for one, you can create different email templates to draw more engagement from customers in older age groups in order to increase their open rates. On the other hand, you could seek out ways to further capitalize on the high email open rates you already have – perhaps by adding special offers for products more targeted at younger customers. The bottom line: If your goal is to create the best email marketing campaigns you possibly can, then analyzing data from your EMKs is an absolutely essential part of the process! Klaviyo is a great example of an Email Marketing platform that takes analytics seriously. Its proprietary data analytics software makes use of machine learning to provide statistics with accurate predictive insights; metrics include predicted date of next purchase, number of upcoming purchases, CLV calculations, average time between orders, probability of churn, and more. Responsive Email Marketing Responsive email marketing is a simple idea – your emails should include a special form of coding that will allow it to display properly across all sorts of devices. After all, nobody likes to open an email and have to play around with the zooming, or read paragraphs that are broken up into weird pieces, and so on. The visual attractiveness of an email (or lack thereof) may sound like a petty way to make a decision to give business to a company, but more than 1-in-5 people say their biggest turnoff with mobile email is when emails are poorly formatted. Combine that with the fact that more than half (60%) of all email opens are made on a mobile device or tablet, and it becomes very clear why responsive email marketing is crucial. Customer-Centric Email Marketing A customer-centric approach to email marketing is one that is characterized by a focus on the defining traits of the customer(s) and what makes them unique. From that humanistic perspective, marketing teams then try to find the best ways to engage with customers through emails based on those defining traits. For example, emails make be different for iPhone users as opposed to predominantly desktop-using customers. Or the tone or CTA in the email may differ depending on the customer’s age group. Other parts of the customer-centric approach to email marketing include: Giving customers the ability to customize the types of emails they will receiveAllowing customers to choose the frequency at which they receive emails from youProviding customers with the ability to respond to your emails with questions or commentsAnd so on The customer-centric approach is contrasted with the content-centric approach to email marketing which emphasizes a focus on the emails themselves as well as metrics such as the number of email recipients, open rates, click rates and so on. Both types of email marketing campaigns are useful in their own right, so it’s best to think critically about how each strategy matches with your audience, your business type, and your broader business goals. Email Marketing Tips In case you missed any details above, we wrap things up for you nicely with this short-and-sweet list of email marketing best practices. Scroll down and have a look! 1. Emphasize a Sense of Urgency It’s always good to keep your customers feeling that the clock is ticking and time is running short. Try encouraging them to purchase when you have limited stock, or have the sale last only for a given period of time, or even make a one-time offer such as a discount on any item in your store for example. The important thing is that your customers understand that your great deals will only be available to them for a set amount of time – and that time is running lower by the minute! 2. Try Not to Use ‘No-Reply’ in Your Business’s Outbound Email Address Don’t get confused, you can still ask your customers not to reply to those emails. The point here is that when customers see an email in their inbox, they’ll see your company name or even a representative’s name. When customers see ‘no-reply’, it can create a sense of distance and coldness as if they’re not important enough for you to hear their reply. Avoid this bad practice. 3. Keep the Typeface in Your Emails Consistent Part of establishing a brand is consistency. Sometimes, a company’s font can become so iconic that the script can say something different but the shape of the letters will still remind customers of the company. Think about companies like Disney, Netflix, Adidas, Facebook, and so on. The same concept can and should be applied to your B2C email campaigns – choose a font that fits your liking and stick to it. Try not to stray too far from the base font by messing around with italics, boldness, or size too much. 4. Finish Your Emails With a Signature Even for the most popular, big-name, recognizable companies, signing an email is a standard procedure. It could be signed by a representative’s name or even just your company name and the word ‘team’ (for example here we sign some of our emails as ‘Team BeProfit’). Including some sort of signature is better than nothing at all – receiving an email from an unspecified person or group may raise some suspicions for online shoppers and cause them to avoid doing business with your online store. 5. Run a Quick Test Before Sending Emails Out Don’t get caught in a sticky situation as a result of laziness. It takes a simple matter of minutes to forward a copy of your proposed email marketing campaign to a friend or business associate for review prior to distributing to real customers. Check that your friend or coworker can quickly identify the call to action in the email. If they can, then you’re in good shape. If not, keep making adjustments until you get where you need to be. You’ve Got Mail Or at least your customers do! Email may be one of the oldest forms of online communication, but that hasn’t made it any less effective as a form of marketing. It’s never too late – get started with email marketing best practices today and use the information above to keep your B2C email campaigns on the right track. Disclaimer: The information contained in this article is provided for informational purposes only, should not be construed as legal advice on any subject matter and should not be relied upon as such. The author accepts no responsibility for any consequences whatsoever arising from the use of such information.
TikTok vs. Facebook Ads for e-Commerce (2023): Which is Best?
MarketingTikTok vs. Facebook Ads for e-Commerce (2023): Which is Best?You may be wondering: is it worth it to invest in TikTok ads as part of e-commerce marketing in the upcoming year? Or maybe you were thinking of running some Facebook ads to get more customers to visit your e-commerce store. Marketing is more than just running ads—your business and products will perform much better when viewed by an audience on a channel aligned with your brand's values and offerings. » New to e-commerce ads? Browse this ultimate guide to effective e-commerce ads Comparing Key Metrics The first thing a marketer needs to know about a marketing channel is the performance metrics listed below. This will give them the information they need to determine whether it's the right choice. » What are the most important metrics for TikTok ads? Discover which TikTok metrics e-commerce sellers should keep an eye on CPM CPM (cost per mille) is the cost charged by the channel per 1,000 ad impressions. TikTok ads were inexpensive at launch in 2019 with a CPM of $1, but that number has since climbed to an average CPM of $10. Facebook's CPM depends on your audience and advertisement settings, ranging between $7 and $20 in the past year. CPC Every time someone clicks on your TikTok ad, you'll pay an average of $1 cost per click (CPC) depending on the ad format used. Facebook ads are generally less expensive, costing between $0.60 to $1.50 per click. Average ROAS The average return on advertisement spend (ROAS) on TikTok is usually around $1.20 to $3 per $1 spent, with ROAS increasing as more ads and formats are used. Facebook ads aren't as lucrative as other platforms, bringing only an average of $2 ROAS (often under $1 for B2C e-commerce ads). Average CTR CTR (click-through rate) is the ratio of impressions to clicks. Because TikTok is more exclusive with less advertisement saturation, its CTR is 1% to 5% for in-feed ads, 7% to 10% for brand take-over ads, and 16% for top-view ads. Facebook CTR sits at 0.5% to 1.6% depending on your industry, with most e-commerce campaigns around 1% CTR. Average Conversion Rate Average Conversion Rate (ACR) is the king of ad metrics, comparing clicks to conversions. It's difficult to find reliable data on TikTok ads' ACR, but you can expect an ACR of 1.5% to 3%. Facebook ad ACR ranges widely from 2% to 15%, with an average of 4% for e-commerce ads. Facebook Ads Considerations Benefits Detailed targeting Facebook has built up an advanced advertising algorithm that can target the exact market you want at the click of a button. Post-campaign, Facebook will suggest more demographics to help you hone your Facebook ads strategies as an e-commerce store.Large user base With over nearly 3 billion monthly active users (MAU), Facebook can expose your e-commerce business to more potential customers than any other social media platform. Parent company Meta also owns Instagram, giving you easy cross-advertising capabilities to another 2 billion MAU platform.Built-in A/B testing Within the Meta Ads Manager and without any extra tools, you can perform A/B testing to see what works and get instant, real-world results.Exceptional tracking and analytics tools Facebook gives you some of the most powerful tracking and analytics tools available backed by decades of experience. » Should you use Facebook's campaign budget optimization? Learn how your campaigns can benefit from CBO Drawbacks Time-consuming at the beginning Facebook is notoriously difficult for new marketers to learn. It also requires a lot of manual work to get your ad campaigns going at the start.Not preferred by many marketing agencies While they definitely won't ignore the platform because of its vast user base, many agencies prefer working on other platforms with more intuitive advertising dashboards and different audiences. » How do ads on other platforms compare? Discover if Pinterest vs Facebook ads are better TikTok Ads Considerations Benefits Largely untapped audience Countries where Facebook and Instagram have typically been less popular are often a breeding ground for TikTok users, giving advertisers access to an untapped audience.Younger and more receptive audience TikTok is immensely popular among younger generations. If an online business can create ads that are relatable and engaging to this young audience, it will find them more receptive and responsive than older audiences.Influencer marketing opportunities Like Instagram, TikTok lets you work with influencers to engage their audience directly. » How do you compile an influencer marketing strategy? Consider these expert tips for your e-commerce store Drawbacks Lacking guides and info Because TikTok is a relatively new platform, there isn't much information available online to help you get started or if you get stuck. Limited formats In-feed ads, brand take-over ads, top views, spark ads, and hashtag challenges are the only ad formats available on TikTok. Other platforms like Facebook offer a wider variety of ad formats and media types.Basic analytics Because its ad platform is still relatively new and growing, TikTok doesn't provide as powerful analytical insights as Facebook does. » Struggling to create the perfect TikTok ads? Follow this guide to TikTok ads for online store owners The Verdict When advertising e-commerce products, you will need to consider the pros and cons of all available options given your business objectives to decide what is the best for you. If you need help making data-driven decisions to better optimize your marketing strategies, take a look at BeProfit, the most accurate profit calculator and data analytics dashboard for e-commerce businesses, and start reaping the benefits of online marketing. » Interested in BeProfit's offering? Schedule a demo
Pinterest Ads vs. Facebook Ads: ROI in 2023 (for Online Sellers)
MarketingPinterest Ads vs. Facebook Ads: ROI in 2023 (for Online Sellers)Everyone knows that Facebook is the preferred advertising platform when it comes to e-commerce—it's one of the most popular social networking sites, but also one of the most visited sites on the world wide web overall. But what most people don't know is that Pinterest actually has quite a few of its own unique advertising benefits and features. Let's explore this below. » New to e-commerce ads? Read this ultimate guide to effective e-commerce ads Pinterest Ads According to Pinterest, "... 433 million people use Pinterest every month to find ideas and inspire their next purchase." While this stat may make you think Pinterest ads are worth it, you must first understand Pinterest's advantages and disadvantages because if you decide to add it to your marketing strategy, you can be sure you're using it for the right reasons. Advantages Longer running ads Pinterest ads stay in your feed long after your advertising campaign has ended. This helps you to build your brand presence while, at the same time, getting more value for the money you spend on advertising. Increased brand awareness and engagement Pinterest, as another contender in the social media advertising space, will add an extra dimension to your advertising campaigns, resulting in significantly enhanced brand awareness and engagement. Easier traffic management It's easier to direct traffic to external business sites because Pinterest has the traffic-driving ability of a visual search engine PLUS the social interaction of a social media platform. » Think Pinterest ads are for you? Plan your Pinterest ad strategies for 2023 Disadvantages Original pin images The pin images you use must be your own. If you share an image that was posted by another user, without the author's permission, you may be liable for infringement. Complicated calls to action It's more complicated to encourage your users to take certain actions because of how Pinterest curates content. It isn't a single-feed layout like other social media platforms, so you'll have to be extra smart and creative when developing effective calls to action.Very specific audience People who frequent Pinterest are looking for new, fresh ideas, but can be quite particular. Therefore, such a critical audience could be either a pro or a con depending on your target market. Facebook Ads A whopping total of 1.62 billion users visit Facebook every day on average. It may seem like a no-brainer to you, but Facebook ads have advantages and disadvantages too. Let's take a look: Advantages Bigger reach Facebook is the largest social media platform, giving you access to the biggest audience and a wider range of people.Targeting and retargeting capabilities The point of targeting and retargeting is to gently nudge users from being interested in your products to actually finalizing a sale. Facebook is the ideal platform to achieve this because of its varied functions to customize audiences.Effective ads manager tool Facebook Ads Manager makes data tracking and analytics easy. This will help you understand your customer better, thereby moving closer to giving them exactly what they want. Disadvantages Waiting time If you're impatient and deadline-driven, you may dislike that there are sometimes delays in the approval of ads. Strict competition With such a large user base, comes serious competition. You'll need to make sure you use spectacular Facebook ads strategies for e-commerce to stand out. Engagement ends with campaign Since competition is so stiff, you may find that you lose engagement soon after ad campaigns end. The problem is that Facebook has so much content to promote, and users' feeds are already overcrowded. » Concerned about your ad budget? Consider using Facebook's campaign budget optimization Key Metrics to Take Into Consideration There are several essential metrics you must consider when you're contemplating which marketing channel will be best suited to your e-commerce store. Average Cost Per Click (CPC) Pinterest: $1.50Facebook: $0.97 Average Cost-Per-Thousand Impressions (CPM) Pinterest: $30 per 1 000 impressionsFacebook: $7.19 per 1 000 impressions Average Click Through Rate (CTR) Pinterest: 0.28%Facebook: 0.90% Average Conversion Rate Pinterest: ranges from 1.5% to 8.5%Facebook: 6.57% Average Return on Ad Spend (ROAS) Pinterest: 2.7Facebook: 10.68 Sidenote: A good ROAS for e-commerce is around the 4x or 400% mark. Average Return on Investment (ROI) Pinterest: According to Pinterest, Promoted Pins typically earn $2 in profit for every $1 spent. Facebook: According to a study by Social Media Examiner, the average ROI for Facebook ads is about 200% Sidenote: A good ROI for e-commerce is 25% to 50%. » How do ads on other platforms compare? Discover if TikTok ads vs Facebook ads are better The Final Say... Unfortunately, there's no one-size-fits-all answer. Your industry, the products and services you sell, even your geographical location, must be taken into account before you make your final decision. The point is to utilize platforms that will help you reach your target audience. Don't waste resources on a platform that doesn't provide you with a good ROI, either because your audience doesn't use that platform or they're just too bombarded with content. To ease your stress, there are many handy tools you can use—like BeProfit's profit calculation app—to help you achieve a high ROI in 2023. » Curious about BeProfit? Schedule a demo