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Profit Analytics Blog
Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
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Marketing
Marketing
The 6 Best Plugins to Enhance Your WooCommerce Store
There are hundreds of different plugins available for the WooCommerce e-commerce platform. This makes it attractive for developers and entrepreneurs alike. Aside from that, two of the main reasons man
Marketing
Top 16 Ecommerce Agencies to Supercharge Your Store
Typically, we like to preach self-reliance. If you can get it done on your own, we usually recommend you do. But (and this is a ‘big’ but), that’s not always the best route of action. In fact, oftenti
Marketing
How to Improve Your Customer Retention Strategy With Email Marketing
You’ve probably heard that acquiring new customers costs more than keeping them. Most studies show acquisition marketing is six to seven times more expensive. Fishing for new blood certainly is part
Marketing
5 Discount Techniques to Improve Your Shopify Product Bundles
According to a survey by Criteo, 93% of shoppers in the United States say that "discounts and offers" are a crucial factor when deciding to make a purchase. Shopify stores can utilize bundling to help
Marketing
5 Strategies to Reduce Your eCommerce Return Rates
A strategic approach to reducing returns is crucial to eCommerce success. The average return rate for eCommerce has doubled in the last few years, bringing it up to 20.8%, and many eCommerce merchants
Marketing
Top 7 Amazon Marketing Metrics You Should 100% Be Tracking
Marketing metrics are used to measure the success of a campaign and, in conjunction with retail metrics, can help clarify which methods are fostering business growth and which may be impeding it. Whic
Marketing
Email Marketing Best Practices—How to Improve Your ROI
Email marketing takes some skill – if you aren’t doing it right, you actually may be doing more harm than good. Of course, it doesn’t take a computer genius to figure out what it takes to be a success
Marketing
4 Ways to Increase Your Marketing ROI With Dynamic Pricing
Want to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place. Marketing ROI is a crucial performance measure for any marketing team.
Marketing
Google Ads vs. Instagram Ads: ROI Analysis Per E-Commerce Vertical
If you own an e-commerce business, you know that the right marketing channels can make or break your success. While there are many potential channels to choose from, two of the most popular are Google
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