Profit Analytics Blog
Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
40+ Best Shopify Apps to Increase Your Profits in 2022
Business management4 Simple Steps to a Seamless Wix Shopify IntegrationPlatform integration gives you the opportunity to ameliorate the overall customer experience and drive your sales. The good news is that integration can be approached in different ways, such as Wix App Market or other third-party service providers like top Marketplaces, Sales Applications, and Marketing Solutions. The bad news is that some of these other integration options can be expensive and complicated to use. With the Wix Shopify Integration, you can integrate your platforms in four easy steps. » Want to connect your Shopify store to TikTok? Here's how 1. Create a Shopify Buy Button & Copy the Embedded HTML Code To get started with your integration, you need to create a Shopify Buy Button. To do this, navigate to your admin page. Once you're on the admin page, click on "Create Buy Button". This will create a Buy Button for the product or collection you're selling on Wix. Next, select and copy the embedded HTML code for it. Save the copied HTML embedded codes directly into the Wix website editor so they're ready when you need them. Pro tip: If you want to add more than one Buy Button, all you need to do is repeat these steps. 2. Select the Wix Site You Wish to Add the Shopify Buy Button to Now it's time to log into your Wix account. Once you're in, navigate to the "My Sites" section and choose the site you want to update. Next, click on "Edit Site" at the bottom. This will help you to start the process of modifying your website, which takes us to the next step. » Learn how to choose a profit tracker for Wix 3. Add & Update the Embedded HTML Code Now, you're going to need the embedded HTML code you copied in Step 1. Navigate to the "+" (plus) button using your Wix Website Editor and select "More". Copy the HTML code and select "Enter Code". Now paste the HTML code into the section that says "Add your code here". You'll find it in the HTML "Settings" window. Now, click on "Update". Pro tip: Once you've pasted the code into the HTML Editor, you can style the button using CSS. 4. Finalize Your Wix Shopify Integration Almost there! As soon as you have updated your Wix website with the HTML code from Step 1, all you need to do is click on "Save". Now you can take advantage of the benefits you'll get from having an integrated and seamless website. Firstly, you'll offer a connected user experience, which means your customers can buy your products in a way that's no longer disruptive. Secondly, you can track your performance using both Wix and Shopify website analytics. You get to track your conversions, emails, and UTM (urchin tracking module). You'll also be able to analyze your sales and average order value while pinpointing your best-selling products generated through your Buy Buttons. All these features and capabilities will help you sell your products using different methods and, at the same time, help you increase the traffic going to your site. Bottom Line So, if you're the owner of a Shopify store and use the free Wix website builder, integrating these two platforms will help you track your website performance even more accurately. Take some time to compare Wix and Shopify for e-commerce to get a holistic view of what this integration can mean for your business. If used optimally, you'll see an increase in your sales while using the extra sales opportunities that come from a unified, seamless platform. » Unsure how to track and analyze your performance? Let BeProfit help
Business management3 Best Wix Inventory Management AppsInventory management tools are crucial for modern businesses as they help to minimize the stress associated with keeping on top of changing levels of supply and demand. There are countless Shopify apps and Wix tools designed specifically for inventory management. An inventory app gives you an instant overview of how many products you have left in each category and will help you understand which products are the most popular among your customers and which you might need to purchase more often. If your Wix profit calculators indicate you’re missing out on sales, an inventory app could help. 3 Best Wix Apps for Managing Your Inventory Whether you’re dropshipping on Wix or managing your own warehouse, having clear insight into your inventory levels at all times is crucial. Running out of stock because you’ve failed to monitor your inventory disrupts your entire order fulfillment process and could result in lost sales and customers. The following Wix apps are designed to help you keep on top of your inventory. 1. Low Inventory Alert The Low Inventory Alert app sends you instant notifications the moment inventory levels reach a specific point. You can set your own notification parameters and even get full reports on which of your products are selling the fastest. Low Inventory Alert is therefore highly customizable and allows you to filter through inventory based on a specific product, a collection, or products sold under a specific brand name. What’s more, the app only costs $3.99 per month for unlimited use. 2. SKU IQ Inventory Sync Ideal for companies who run both online and offline stores, SKU IQ Inventory Sync helps you to keep track of orders and inventories across multiple environments. You can scan SKU IQ information into the system, and access omnichannel strategies of your point-of-sale (POS) and e-commerce sales in real-time. This ensures you never run out of stock online or offline. The platform easily integrates with a host of POS systems like Clover, Lightspeed, and Square. You'll receive a free set-up consultation with an expert when you add the service to your site. Prices start at $35 per month for up to 400 orders per month. 3. Multi-Store Inventory Sync Created by the Presto-Changeo company, Multi-Store Inventory Sync helps companies monitor their inventory across multiple stores at once. You can sync your entire inventory in one place and keep track of all product sales. If running out of stock is one of your top reasons for cart abandonment, this could be a great tool for you. The app is extremely easy to use. Simply upload your products’ SKUs, and any time a product is purchased, your inventory level will update across all stores. The app comes with a 7-day free trial and costs $6.99 per month for unlimited access to as many stores as you like. Let's Explore Wix Inventory Management Some More Wix does have some built-in inventory management options for beginners. However, the features can be a little limited, which is why some people turn to apps and add-ons for extra help. What Inventory Management Methods Does Wix Have to Offer? Wix Stores allow users to manage their inventory in two ways: Firstly, you can simply track your inventory by entering the number of items you have in stock for each product, and Wix will automatically update your records whenever you make a sale. Secondly, Wix allows you to manually assign products as “in stock” or “out of stock” when your inventory levels change. How Do You Keep Track of Your Inventory on Wix? To control your inventory management of each item, you’ll need to go to the “Store Products” tab on your Wix dashboard. Scroll down to the relevant product or add a new item. Scroll to the “Inventory and Shipping” section, then click on “Track Inventory”. The pop-up tab will allow you to enter the stock amount of the product and its shipping weight for postage. It’s also possible to enter SKUs by using the Wix Owner app to scan barcodes for your items. You can turn off inventory tracking by clicking the “Track Inventory” toggle again. From the status drop-down, you can then change the status of the item to either “In stock” or “Out of Stock”. How Do You Manage Pricing and Inventory on Wix? This is a relatively straightforward process, because you can also set a specific price for your item in the “Store Products” tab. Conclusion While Wix does offer some basic built-in inventory management tools, most companies find it easier to use dedicated apps and software to help them track their inventory across multiple stores and platforms. With the right app, you can improve your chances of sales, boost customer satisfaction, and increase average order value, which will contribute to an increased profit margin.
Business management7+ Best Shopify Dropshipping Apps to Boost Your Bottom LineHow does dropshipping work? Dropshipping is yet another phase in the evolution of eCommerce: it’s a unique business model which usually doesn’t involve high risk or requires you to break your savings account on your way to success; it’s a constantly growing trend all over the world and becoming a favorite way of selling online for hundreds of thousand online merchants selling on all kinds of eCommerce platforms, from Amazon to eBay, Shopify, BigCommerce and more. So how does dropshipping work? It’s simple. Dropshippers usually don’t manage any physical inventory nor need to own a warehouse to store their products. The items they sell are bought in real-time from third-party sellers who take care of both order fulfillment and shipping. In other words, dropshippers function as the middlemen between customers and suppliers, making a profit by offering products of other sellers at higher prices, without having any upfront costs. Asking yourself how to start dropshipping? Check out our 6 easy steps to help you make your first dropshipping sale. Why is dropshipping so easy on Shopify? The answer to this question relies on the Shopify app store. Contrary to other popular eCommerce platforms, Shopify doesn’t only offer a super-intuitive tool to help you start your own dropshipping website from scratch, but also collaborates with thousands of external apps, answering almost every need of online merchants to optimize their store and increase their profits. Best Shopify dropshipping apps Choosing the right app for your dropshipping business can be challenging, with more than 6,000 available apps on the Shopify app store to date. That’s exactly why we’ve gathered a few of the best dropshipping apps on Shopify every dropshipper needs to optimize their store and boost their bottom line. Let’s dive in! Dropshipping automation apps AutoDS by AutoDS Dropshipping Tools Searching for an all-in-one dropshipping solution? Search no more! AutoDS is probably Shopify’s #1 dropshipping automation platform. The app is packed with features that put you in the driver’s seat of your online store, covering every aspect of your dropshipping needs and automating the dropshipping process from scratch to save you time, effort, and most importantly – money. Looking for winning items? AutoDS provides a comprehensive database of millions of products offered by over 25 global suppliers, as well as the option to easily import the ones you select to your stores. You’ll also enjoy 24/7 price and stock monitoring to make sure you’re always updated with everything your supplier has to offer, all in real time. AutoDS makes it easier than ever to manage your store by providing an intuitive performance dashboard to help you track everything from products to sales, profits, tags and more. The best part? AutoDS lets you see the statistics of one or all of your stores at once under one screen, so you don’t need to flip back and forth between multiple stores to see what’s going on in your business. More features by AutoDS include automatic order fulfillments, a smart filter system to sort inventory efficiently, advanced bulk editing and an advanced product optimization system which also helps you add Virtual Assistant accounts; you can give them control over any part of your store – whether adding products, editing/deleting them, processing orders, handling customer service and more. AutoDS provides automatic tracking number updates and easy one-click returns with the Fulfilled by AutoDS managed orders system. The app integrates with eBay, Facebook and Shopify. Soon, more selling channels will be added to the list, including Wix, WooCommerce and more. In addition to its awesome features, AutoDS provides everything you need to know about dropshipping; its YouTube channel gives you hot product tips, tutorials, news and updates about everything dropshipping related. If that’s not enough, AutoDS offers a completely free Shopify course with over 40 lessons for those who want to build a successful store from scratch, along with a Facebook community dedicated to dropshippers. AutoDS has an excellent average ranking of 4.8 from more than 70 reviews on the Shopify app store. SaleYee Dropshipping by SaleYee SaleYee is a global dropshipping and wholesale platform launched in 2012. The platform makes it easy for merchants to launch and boost their online business. With SaleYee, global online sellers can source and import over 30,000 quality dropshipping products from reliable factories at wholesale prices. The advantage of SaleYee is that merchants can focus on their marketing and sales while the rest is handled by SaleYee. They take care of all the products, inventory, delivery, and after-sales needs. Sellers enjoy fast and free delivery from SaleYee’s warehouses. To ensure fast dispatch of orders, they have over 630,000 warehouses in the US, UK, and EU. SaleYee’s dropshipping service is free. No minimum order quantity is required, and there is no inventory cost. Their support team provides professional after-sales service as well as 1-on-1 sales consultancy. Spocket – US & EU Dropshipping by Spocket Spocket offers a range of features to help you stay on top of your dropshipping business. The app’s products have a 30-60% discount of retail price to help you offer competitive prices and increase your sales. Spocket guarantees fast shipping, as their fair amount of product suppliers are based in the US and Europe. More features by Spocket include auto-updating of inventory, one-click order fulfillment and real-time order tracking. If that’s not enough, the app allows you to test products with sample orders and gives you the option to create branded invoices to strengthen your brand. Spocket offers 24/7 support and has an average ranking of 4.6 from over 2,400 reviews on the Shopify app store. Price: Starts at $24/month with a 14-day free trial. Free plan available. Ali Orders AliExpress Dropship by FireApps Ali Orders allows you to import products from AliExpress to your dropshipping store and fulfill orders automatically – as easily as it gets. The app provides an A-Z automation of the dropshipping process: one click order-fulfillment, shipment tracking, bulk orders, variants control and more. The app supports the Ali Orders Chrome extension to help you filter products by shipping fees, product prices and ePacket. Ali Orders integrates with Ali Reviews, AliExpress, Ali Hunter and more. It has an average ranking of 4.5 from more than 500 Shopify app store reviews. Price: $19/month. 7-day free trial. DSers-AliExpress Dropshipping by DSers The DSers app specializes in helping dropshippers working with AliExpress. Its dropshipping automation tool lets merchants place multiple orders at once and provides exclusive access to unique suppliers. DSers features include the option to auto-track and sync shipping information, find and edit products, create bundle offers, set country-specific suppliers, get notified of every change made to your products, and more. The app has an excellent average ranking of 5 from close to 3,500 reviews on the Shopify app store. Price: $1.99/month. 14-day free trial. Free plan is available. Wiio Dropshipping Wioo is a free all-in-one dropshipping tool for Shopify merchants; it doesn’t require any monthly fees nor a minimum order quantity; the app collaborates with local suppliers to offer its users valuable products at competitive prices. If you’re looking for a place to manage your inventory, Wiio offers the option to store products in one of 3 warehouses for up to 90 days. More features include repackaging and branding, a strict quality check of products, a large variety of payment methods, and more. Wiio Dropshipping has an average ranking of 4.8 from 50 reviews on the Shopify app store. Price: Free to install. Profit tracking apps BeProfit Profit Calc & Reports by Become “What’s your bottom line?” If you asked eCommerce store owners that question, chances are a lot of them wouldn’t be able to answer it accurately, to say the least. But the reality is that knowing your numbers is one of the most important things you can do to increase your chances for eCommerce success. That’s exactly what BeProfit was built for. This Shopify profit calculator gathers all your business metrics in one intuitive dashboard to help you keep track of every expense and know exactly how much you’re making. Features by BeProfit include easy creation of business reports, LTV analysis, ad performance monitoring and much more. All your data is presented in easy-to-digest charts and graphs so you can really understand your numbers and make data-driven decisions. BeProfit has an excellent average ranking of 4.9 from 170 Shopify app store reviews. Price: Starts at $25/month with a 14-day free trial. Free plan is available. Summing Up The extreme variety of apps on the Shopify app store is obviously great news, but can also trigger some difficulties by making the process of choosing the right dropshipping app for your store a bit confusing. Before making a decision, ask yourself exactly what are your needs and goals; carefully read what other users have to say, as reviews will give you a glimpse to the true value of a certain app. Make some time to do some reading and filtering, and create a short list of finalists to choose from. Need some tips for creating a store that sells? Check out these 4 key points to consider about Shopify dropshipping.
Business managementHow and Why You Should Use Facebook’s Campaign Budget OptimizationFacebook offers several ways for businesses to optimize their campaigns and reach their target audience. By understanding how Facebook works and what factors influence campaign performance, businesses can optimize their campaigns for the best possible outcomes. To help you make the most out of Facebook’s CBO tool, we will explain what campaign budget optimization means and how to use it. What Is Facebook CBO? Campaign budget optimization is a tool that helps you determine how best to spend your campaign budget based on your objective. For example, if your goal is to increase website traffic, Facebook will automatically distribute your budget across different ad placements and optimization options. You can also use Campaign Budget Optimization to set different budgets for different stages of your campaign. This allows you to allocate more money towards effective e-commerce ads while scaling back on those that are not meeting your expectations. How to Develop a Good Facebook CBO Strategy Determining how to distribute that budget and allocate those funds is essential to achieving your campaign objective. When setting your budget, it's important to consider your overall marketing goals and how Facebook can help you achieve them. Once you've set your budget, it's important to create a distribution plan that will ensure your money is being spent in the most effective way possible. One method is to break down your budget by campaign objective. For example, if your goal is to increase brand awareness, you'll want to allocate more of your funds towards paid ads and less towards boosting posts. On the other hand, if your goal is to generate leads, you'll want to focus more on sponsored posts and less on ads. Unsure if you're spending too much money on ads? Read our guide to a good ROAS for help. How to Scale a Facebook Ad Campaign Here's a step-by-step process on how to scale your Facebook ad campaign: Identify your goals What are you hoping to achieve with your ad campaign? Increased website traffic, more leads, or even boosting sales during the holiday season? Knowing your goals is essential for determining which metrics you should be tracking and optimizing.Determine your target audience Who are you trying to reach with your ads? You can do this by creating a customer profitability profile that includes information like age, gender, interests, and behaviors.Create your adverts This is where you put across the benefits of your product or service and try to persuade people to take action. Optimize your website Businesses should make sure that their website is optimized for lead generation and/or product sales. If potential customers click on the ad and end up on a page that isn't user-friendly or doesn't provide what they were looking for, they will probably leave and not come back. Use A/B testing Finally, on launch, businesses should continuously test their ads to see which ones are performing the best. Another super potent platform that has seen an explosion in the success of its ad campaigns is TikTok. For more info, read our guide to TikTok ads for e-commerce merchants.
Business managementWix vs. WooCommerce: Pros, Cons, and Key DifferencesThere are many e-commerce platforms to choose from if you want to construct a professional website. Although, depending on your needs, you’ll want to find the right website builder that meets your business goals. To make your decision a little easier, in this post, we'll be looking at two popular platforms: Wix and WooCommerce. Let’s compare these two popular platforms head-to-head and break down the pros and cons of each. What Is WooCommerce? The online e-commerce platform, WooCommerce is an open-source e-commerce plugin for WordPress that helps people conduct business using their own self-hosted WordPress websites. The WooCommerce plugin quickly became widely popular because of its easy installation and customization options. WooCommerce Pros Open-source and free to useIt has a large community of support and add-ons, allowing it to create complex sitesHighly flexible, allowing you to add several features that are not available on other e-commerce platforms WooCommerce Cons WooCommerce is a WordPress only pluginNot the best option if you want to build a large, custom e-commerce websiteDifficult to customize your website using advanced programming languages like PHP What Is Wix? Wix is an easy-to-use website builder that makes use primarily of intuitive drag-and-drop tools and doesn't require any prior coding experience. Wix Pros Great and user-friendly interfaceGreat social media integration Wix Cons The free plan forces in-house branding on your websiteTracking Google analytics requires a paid planLike Shopify, once you set up a website with Wix, it’s not transferable to any other platform Compare the Ease of Use While there is a bit of a learning curve for WooCommerce, the trade-off is versatility. Most people choose WooCommerce for its flexibility, but the difficulty lies in understanding how to harness this flexibility. It's possible to change almost anything, but because of this, to create complex sites, you’ll need to understand code and programming to get the job done. The upside to this flexibility is that WooCommerce has over 55,000 compatible plugins that can be used to customize a site’s aesthetic and functionality. Wix is easy to use and designed so that anyone can work with it, its overall learning curve being much flatter. You're able to move articles, images, or shopping cart buttons anywhere on your website by dragging and dropping them. This allows your entire web presence to be created much faster on Wix than WooCommerce. Compare the Customer Support Customer support is one of the most important features you can offer your customers. WooCommerce offers basic support with its core feature set. There is plenty of helpful content from the WooCommerce Company that is quite impressive and geared toward solving common problems that many new users may have. Furthermore, they're clearly defined into categories such as “Getting Started” and “Security,” making them easy to search through when looking for a specific problem. On the other hand, Wix offers one of the best support experiences on the web. Wix offers a wide variety of products and services designed to help anyone get immediate help with any technical issues they might encounter. Apart from the forums, blogs, and video tutorials, Wix also has specialized email and telephone support services to help customers who need it most. Compare the SEO Features To gain SEO features for WooCommerce, you’ll need to install a plugin like Yoast SEO. It's the number one recommended plugin for WooCommerce, and over five million websites make use of it to optimize their internet presence. Wix offers several SEO solutions, with the most widely used being Site Booster. Site Booster is free, but it will cost users $3.44/month for Wix’s Unlimited, Pro, and VIP Plans. The Site Booster also has a lot of SEO options, such as integrating your company address in search engine results, which helps with local business optimization strategies. Compare the Pricing Aside from WordPress hosting costs, which are often less than $10 USD per month, WooCommerce is basically free to use. Wix has a free plan available. However, for a website that is free of Wix branding and has a set of full functionalities, you’ll need to pay a monthly cost. Wix’s pricing plans are: Combo Plan - $14/monthUnlimited Plan - $18/monthPro Plan - $23/monthVIP Plan - $39/month Which Platform Is the Best for Your Online Store? With the popularity of Wix and WooCommerce, it is only natural for e-commerce owners to wonder if they should migrate their store to one of these platforms. This decision will depend on your current needs, your future goals, and the budget you have up your sleeve. If this doesn't help you make up your mind, perhaps you should consider other platforms as well, such as Shopify. Visit our WooCommerce vs. Shopify or Wix vs. Shopify posts to learn more.
Business management4 Ways WooCommerce Stores Can Personalize the Customer ExperienceWhen it comes to e-commerce, having a personalized experience for your customers is just one of the many keys to success. The same can be said for your WooCommerce store. Even if you're just starting out, it's crucial to implement the right strategies in order to deliver a personalized experience. Without a doubt, customers need to be wowed in order to give you their precious customer loyalty. By delivering personalized service, you’re boosting your chances of a higher customer engagement rate, improved customer profitability, and even repeat purchases. To help you achieve all this and more, here are some tried and trusted methods of personalizing your WooCommerce store to improve the customer experience. 1. Understand Your Customers One of the greatest markers of success for an e-commerce store is how well they understand their customers. A brand's customer base is its most important asset and you should do everything possible to understand and provide them with the best possible experience. One of the first things you should do is to gather as much customer information as possible. Who are your customers? Where do they live? What do they like? What do they dislike? Understanding the answers to these questions will allow you to find a common ground between your customers and your brand - allowing you to not only create a personalized shopping experience but also better target their purchasing habits. A great way to do this is by creating a customer journey map. The benefits of customer journey mapping are that you’ll quickly understand your customers faster than ever before. This will empower you to create outstanding products and services that will meet and exceed your expectations, all the while maximizing sales and minimizing marketing expenses. 2. Engage Customers Directly Engaging with customers directly will help build a better customer experience. There are many ways to do this, such as replying to customer reviews, releasing surveys, or sending out newsletters. Creating dialogue through this type of outreach will help you gather valuable insight, allowing you to build a personalized service. It will also give your customers a feeling of importance and make them feel like a brand that they enjoy doing business with hears them. Another great way to engage with your customer directly is through social media. Additionally, Facebook has just made this easier with their Facebook audience optimization tool. This tool helps businesses target certain posts to selected audiences based on their browsing interests, encouraging them to interact with your posts and allowing you to engage with them directly on a more frequent basis. 3. Encourage Return Business Through Loyalty Systems Customer loyalty programs have long been a popular addition to e-commerce business models. This is because they help increase conversions, boost sales, and grow brand awareness. Loyalty programs are also an excellent means of encouraging customers to return to your business or to make repeat purchases. They help you reduce the cost of customer acquisition and increase the lifetime value of each customer. A points and rewards system is one of the best methods. Setting up a loyalty system that rewards your customers for repeatedly shopping in your store is a great way to encourage them to come back again and again. 4. Include Customizable Products Customizable products are another great way to add a touch of personalization to the customer experience. This has a number of advantages, such as: Products that are more personal and specifically suited to a customer's preferences.Helping to differentiate your product from competitors, thus making it more attractive to customers.Encouraging more time spent on your store.Giving the customer autonomy over how their purchased product looks, performs, and feels. Which Personalization Methods Are Right for You? Having a personalized experience for your customers is one of the keys to success in e-commerce. It's essential to create a connection and help your visitors feel like they're talking to a friend and not just a computer. The more comfortable they feel, the more likely they are to keep coming back. The good news is that it's easier than ever to give your customers a great experience online, and you can do it all yourself with the right tools. Although, it’s important to understand, depending on the niche your e-commerce store resides, that some businesses may find some personalization techniques more effective than others. It’s up to you what you’ll personalize in your WooCommerce store, but get it right and your customers will reward you with customer loyalty and repeat purchases. Fore example, offering customizable products on a branded clothing service probably isn't the best idea. If the jury is still out on whether or not you should choose WooCommerce or Shopify for your next e-commerce store, check out our WooCommerce vs. Shopify post to make your decision a little easier.
Business managementWix vs. Shopify: Which is better for eCommerce in 2021? Wix vs. Shopify: In a nutshell Wix is one of the best website development platforms out there and provides you with most of the necessary tools you need to create a smooth and successful online store. Since it’s primarily a website development platform, Wix does lack some functions and features related to running an eCommerce website – things that Shopify does better. On the other hand, since Shopify was launched as an online store development platform, it admittedly lacks a little bit in the area of creative design. Those weaker spots are counterbalanced by the strengths Shopify exhibits in terms of backend business management tools and features. So which is better Wix or Shopify? Keep reading to get the final verdict! Wix: An overview Although Wix commands only about 6% of eCommerce market share, it does a great job at staying competitive against other players in the marketplace. Wix ranks high when it comes to SEO tools, provides outstanding user support, doesn’t charge any transaction fees, and even includes abandoned cart recovery with every plan they offer! Wix also offers a 14-day money back guarantee for anybody looking to start a website, but doesn’t have a free-for-life plan for ecommerce stores just yet. Paid plans for online businesses start at $28 per month (annually) or $30 per month (monthly). Shopify: An overview Compared to other eCommerce platforms, Shopify actually ranks lowest in terms of market share (a mere 3.7%). Despite its small size, Shopify offers its online merchants a big bang for their buck. The user interface is extremely intuitive, allowing users to do virtually anything with a click or drag of the mouse. That means getting your website the way you want doesn’t take you hours or even days learning how to do web design. Beyond the ease of using the platform, the extensive number of Shopify apps mean that there’s almost always a way to ‘fill in the gaps’ which Shopify doesn’t address directly. Similarly to many eCommerce platforms, Shopify lets you give them a try for 14 days free of charge. After that, plans start at $29 per month. Who is Wix for? Wix is best for small businesses that want a quick way to start their online presence. Learning how to code isn’t necessary for tailoring the look and functionality of your website. Plus, if you’ve already developed a social media marketing strategy, you can easily sync your social media pages with Wix and bring in leads from existing audiences. Who is Shopify for? Shopify is best for business owners who want to develop an online store with all of the necessary pieces already included. Shopify stands out by offering a much wider array of features even in its most affordable pricing plan (including discount codes, gift cards, abandoned cart recovery, a Shopify POS app, and more). It’s an ideal choice for businesses of all sizes. Still curious about Wix ecommerce vs Shopify? If it’s about eCommerce, Shopify is the clear choice. Wix pricing Since Wix is a website development platform that isn’t exclusively for e-commerce businesses, be sure that you’re evaluating the business pricing plans (not website plans). Under the business pricing plans, there are three options to choose from: Business Basic starting at $28/monthBusiness Unlimited starting at $33/monthBusiness VIP starting at $56/month Each of those plan options also offer lower rates if you pay for a year in advance, or even two or three years in advance with progressively lower rates. So is wix cheaper than Shopify? The answer is yes. Free trial While there’s no ‘free trial’ per se, Wix does provide a 14-day money back guarantee on all of their premium plans – “no questions asked”. Shopify pricing Unlike Wix, Shopify is designed with e-commerce businesses in mind, so the only plans they offer are designed specifically for online stores. Whether you want just the bare minimum or all the bells and whistles, Shopify has a plan for you. Shopify Lite starting at $9/monthBasic Shopify starting at $29/monthShopify starting at $79/monthAdvanced Shopify starting at $299/monthShopify Plus starting at $2,000/month With so many plans to pick from, you can use Shopify to get your business up-and-running online no matter the size or what your broader goals are. You can also save 10% on those plans by paying for a year in advance, or save 20% by paying for two years in advance. Wix pricing vs Shopify – which comes out on top? See below… Free trial Shopify offers a true 14-day free trial that requires you only to enter a valid email address and confirm it to get started. Wix: How long does it take to build a website? There isn’t a one-size-fits-all answer to the question of how long it takes to develop a website with Wix. While you can theoretically publish a website in a single day, we wouldn’t advise you to do so. After all, if you intend on running a successful online store, you’ll want your website to be as near to perfect as possible. That means outlining the sitemap structure, visualizing the website in finer detail, setting up all of the features you’ll need on each page, testing it, and ironing out any wrinkles that remain. Even with those steps in mind, there’s no telling for sure just how long it will take. We estimate at least a month, but every business’s website is different. What we can say for sure is that using Wix drastically reduces the complexity of building a website. You won’t need to study coding or web design to put the pieces together – you’ll just need time, creativity, and patience to get it done right before going live with your online store. Shopify: How long does it take to build a website? Building a website with Shopify is a very quick process compared to using a platform like WordPress, but that doesn’t mean it should be done as fast as possible. Again, you could get a website up and running with Shopify in a single day, but chances are it would have quite a few bugs throughout. Similarly to our recommendation for building a website with Wix, we suggest taking at least 3-4 weeks to develop your website with Shopify (design, test, and optimize) before going live. You only get one first impression, so you’ll want to make sure your online store is as good looking and functional as can be prior to letting your audience interact with it. Wix usability It’s hard to give Wix too much credit for its usability – they’re simply one of the best. The platform’s interface is a breeze to get a hang of, even for novice website designers. And it makes sense that that’s the case, since Wix was founded first and foremost as a website development tool (whereas Shopify is primarily focused on eCommerce). On the other hand, while Wix excels at website design, it does lack a bit in online sales functionality. We get to more on that further in the article. Shopify usability As we mention above, Shopify was not created with the express goal of providing the best website development tool. Compared to Wix, Shopify is a bit ‘clunkier’ and doesn’t have exactly the same level of smooth usability that Wix has. With all of that said, Shopify still does a great job of giving online businesses the functions and features they need to get their ecommerce shops set for success. That’s one of the key places where Shopify has an edge on Wix. Wix themes & design With over 800 templates to choose from, Wix is an absolute powerhouse when it comes to premade themes and designs. Whatever eCommerce niche you’re in, chances are there’s an existing Wix template that can provide you with a strong concept to build on. And if you don’t really vibe with any of those hundreds of templates that Wix already has (somebody’s picky!), you can always create your own from a blank template! Uploading your own images, customizing fonts & texts, and rearranging page layouts are all easy to do on Wix. Shopify themes & design As you might imagine, Shopify has a much smaller number of predefined themes to pick from compared to Wix (“over 100” according to Shopify’s website). Additionally, the vast majority of Shopify themes are behind paywalls that typically cost between $150-$300, with a mere 10 themes available free of charge. Let’s be clear though – you do not need to pay for a premium Shopify theme to build a strong online store. Every theme comes with the essential components of a functioning eCommerce website, even the free ones. Your choice of theme will ultimately boil down to factors like how many products you intend on selling, what niche you’re selling in, whether you want to focus more on text or on images, and so on. To that extent, Shopify provides enough variety to select from – plus you can still customize aspects such as font, CTA locations, images, and more. Wix plugins/integrations This is another area where Wix falls a bit behind. While the platform itself includes some very strong apps that you can get from the Wix App Market, there aren’t quite as many third-party developers that have integrated with Wix. The number of apps in the Wix App Market totals at just over 250, most of which are entirely free, and many of which offer free or paid versions. Whether you want to auto-generate product descriptions, display your customer reviews, start using upselling techniques, or anything in between – Wix is likely to have a plugin to help you get it done. Shopify plugins/integrations Remember when we said Wix is a powerhouse when it comes to design templates? Well, that would make Shopify a bonafide behemoth in the app game. The platform hosts over 6,600 different apps – yes, you read that right! That means Shopify has more than 26x the number of apps that Wix has. What’s even better is that more than half of those 6,600 apps are either entirely free or offer a free version – can you say “cha-ching”? The sheer number of Shopify apps that exist means that you can find one to address virtually any and every issue, function, or feature you can dream of. One of the best apps that exists for both Wix and Shopify users is the BeProfit Profit Tracker app. This all-in-one profit and expensing tracking app gives you the power to: Track your profit history over timeGet intuitive visuals and graphsUnderstand complex business metricsConnect metrics once with smart integrationsSpot what factors need improvement to increase profitsMake data-driven decisions to optimize your storeAnd much more You can try any BeProfit plan for 7 days free of charge and discover how the app can help you optimize your profitability. Wix payment processing It’s important to note that, in order to accept payments on any Wix website, you must have a premium Business & eCommerce Wix account. That said, accepting payments on your Wix website can be done several ways. Possibly the easiest form of payment processing on Wix is the built-in Wix Payments system which allows you to accept pretty much every major brand of credit/debit card and a few other types of payment including iDeal and Pay Now by Klarna. The second option to accept payments on Wix is to integrate PayPal. If you already have a PayPal account, essentially all you need to do is log in using the email address you use for PayPal. If you don’t have a PayPal account yet, it’s very easy to create one! The downside to using PayPal on your Wix store is that customers will be taken off of your website in order to complete a purchase. Apart from those two options, there are an array of other payment processing tools that Wix offers – a few too many to list in great detail here. Suffice it to say that there is flexibility in the payment processing area of Wix’s platform. Shopify payment processing Shopify also offers a wide range of payment processing options – in fact, Shopify gives business owners even more routes to accept payments than Wix. Similarly to Wix, the simplest and quickest way to set up payment processing with Shopify is through the built-in Shopify Payments. With Shopify Payments, your store will be able to accept payments with all major credit and debit cards, along with Apple Pay, Google Pay, Shop Pay, Facebook Pay, and more! Of course, Shopify also allows you to accept payments through PayPal if you prefer to do so. Additionally, there are a number of third-party payment processors you can use within your Shopify store. As far as payment processing goes, there isn’t such a huge difference between Shopify and Wix. But, given the fact that Shopify offers a broader range of payment options, it manages to come out on top. Wix speed & performance Judging speed and performance can be tricky to do, since every website incorporates a different array of elements that can weigh down on loading speed and website performance. That said, one study found that Wix does tend to work a bit faster and perform a bit better than Shopify – but not by huge margins. Again, if you choose to upload lots of high quality images, include product videos, add in a moving user review bar, and so on, then your online store will take longer to load all of those heavy elements regardless of which platform you use. One thing that stands out about Wix is its mobile load speed, which is faster than Shopify by a large enough margin that it’s worth highlighting. This makes Wix the better choice if m-commerce is a big focus of your business. Shopify speed & performance Despite the fact that Wix has it beat on this point, Shopify is still one of the fastest and best-performing eCommerce platforms available to choose from. Again, your online store’s loading time is strongly correlated with the complexity of the elements you include throughout your site’s pages. To keep speed up and customer experience positive, be sure to compress all images and videos so that they will load more quickly. Another ‘best practice’ is to place more complex elements lower down on pages so that they have time to load before your website visitors scroll down. Whichever platform you end up using, you’ll need to pay attention to what you include and how you organize your content so that your customers won’t be pushed away by slow load times or poor performance. Dropshipping on Wix The question of dropshipping on Wix can be reframed as a question of running a business in general on Wix. In that regard, Wix is at a bit of a disadvantage for a few reasons. First off, as we’ve mentioned several times above, Wix was created as a general website development tool – not as an online store development tool specifically. That means that, while Wix makes it easy and intuitive to create a snazzy, eye-catching website, it lacks the backend functionalities that Shopify has to manage your online store. Secondly, and again as we mentioned earlier, Wix has drastically fewer apps in its app market. So, even though you can certainly run a dropshipping store through Wix, the integrations with dropshipping platforms are much, much more limited compared to Shopify. Dropshipping on Shopify Since Shopify is an eCommerce development platform above all else, it naturally has a much more immersive experience in terms of business management. That goes for built-in features that are already part of Shopify as well as the vast number of apps that you can download to enhance your store. In terms of dropshipping specifically, Shopify has an extensive list of integrations available with top dropshipping platforms like Oberlo, Dropified, AutoDS, EPROLO, and so on – which are not available on Wix. Furthermore, the Shopify platform itself is much more focused on making it simple to set up an online store. That makes it much easier to build product pages and include all the necessary details and information straight away, such as product names, descriptions, images, price ranges, multiple variants, and so on. So in the battle of Wix vs Shopify dropshipping, Shopify comes out as the better option. Wix SEO Here’s another area where Wix has a slight leg up on Shopify. Broadly speaking, the major SEO tools and components that you can find in Wix are also available on Shopify, there’s one aspect in particular that gives Wix an edge: keyword support. It’s not a huge difference, but getting suggested keywords can help you expand your SEO strategy without increasing the amount of effort you put in. Without suggested keywords, you might turn to a third-party service to present those suggestions instead. Of course, that comes with a monetary cost and simultaneously increases the time it takes to manage your SEO strategy. Shopify SEO Virtually all of the SEO tools you’ll need to run a successful eCommerce store are already included in Shopify, including customizable meta titles, meta descriptions, URLs, headings, image alt text, and so on. As per usual, anything that’s not already built into Shopify is usually available in the shape of a Shopify app. Additionally, since Shopify is designed primarily for online sales, its SEO features are specifically shaped to address the needs of your online business and optimize your store’s exposure on search engine results. Conclusion So which is better Wix or Shopify? As far as creating an online store is concerned, Shopify gets the winning spot in our opinion. Shopify’s platform is designed and developed to address all of the key aspects that an online business owner will need to hit on in order to create a strong and successful store. On the other hand, even though Wix meets most of the requirements to help you build an eCommerce website, it’s a platform designed to help you create a website – not a store. That means there’s a heavier focus on design than there is on internet sales functions. Of course, there are a range of very good reasons as to why we compared Wix to Shopify in the first place. If Wix couldn’t compete, it wouldn’t have warranted this article! Is Shopify or Wix better? The answer may change depending on where you look and who you ask. The bottom line is, whichever way you decide to go, be sure to take into account all that was laid out for you in this breakdown of Wix vs Shopify! FAQs: Wix vs. Shopify What’s better for selling online, Wix or Shopify? Shopify is a better fit for eCommerce stores, since it’s specifically developed to provide online business owners with all the tools, features, and functions they need to manage a shop. You can sell online with Wix, but it’s more focused on design features than it is on online sales. Which is more affordable, Wix or Shopify? Wix lets you sell online using their platform for as little as $28 per month, while Shopify starts at $29 per month. Although those starting rates are nearly identical, the more advanced eCommerce plans are more affordable on Wix than they are through Shopify. Which is more customizable, Wix or Shopify? Wix offers built-in tools that allow for more customizations for the layout and design of your website, while Shopify hosts a much larger number of third-party apps that also give you the power to customize your online store. Which is better for giving customers discounts, Wix or Shopify? Shopify is somewhat better than Wix when it comes to offering customers discounts. With Wix, you can only offer specific monetary amounts for discounts, while Shopify allows you to give customers discounts in the form of percentages as well.
Business managementWooCommerce vs Shopify: Which is better for E-Commerce in 2022? WooCommerce vs Shopify: In a nutshell WooCommerce is one of the most flexible and customizable website development platforms available on the market today. While we call it a ‘platform’, WooCommerce is actually a free plugin for WordPress (winning the Shopify vs WooCommerce cost competition). Still, we’ll call it a platform for the duration of this article. WooCommerce gives you full freedom to create a uniquely tailored online store. With so much freedom and flexibility though, WooCommerce can be more difficult for beginners that don’t have experience launching their own eCommerce website – something that Shopify does better. Since Shopify was intentionally designed to be an easy online store development platform, it’s much more fitting for those who are less tech-savvy to get a new store up-and-running than WooCommerce. On the other hand, Shopify is much more rigid than WooCommerce in terms of how personalized you can make your website; there are pretty clear limits on what you can and can’t do with Shopify. So is WooCommerce better than Shopify, or is Shopify better than WooCommerce? It’s an important question to ask, particularly if you’re considering replatforming your eCommerce store. We give you the full answer, piece by piece, in this detailed guide! WooCommerce: An overview WooCommerce is the second most powerful eCommerce platform in terms of market share, commanding more than 23% of the eCommerce market. WooCommerce ranks high when it comes to affordability, customizability, SEO tools, and they don’t shut down websites for ‘questionable practices’ the way other platforms do. While WooCommerce itself is completely free, there are a variety of costs that will need to be covered including hosting, purchasing a domain name, security plans, transaction fees, and so on. All-in-all, running a WooCommerce store could run you at least $10 per month and, for more ‘bells and whistles’, could be upwards of $30 per month. Shopify: An overview Shopify ranks lowest in terms of eCommerce platform market share with a mere 3.7% of the total pie. While it is small in size, Shopify provides its users with a range of powerful features and tools for building a successful online store. Creating a fully functioning e-commerce store can be done much more quickly than with WooCommerce thanks to the highly intuitive user interface that lets users do nearly anything with a simple click or drag of the mouse. Aside from how easy it is to use Shopify, the enormous number of Shopify apps means that there’s almost always a solution for the things that Shopify doesn’t do on its own. You can try Shopify with a 14-day free trial. After the trial ends, paid plans start at $29 per month. Who is WooCommerce for? WooCommerce is best for small businesses that want a cheaper way to develop their online presence. That said, learning how to code is a prerequisite for using WooCommerce, since you’ll have to make changes on your own to personalize the look and functionality of your website. But even though it’s more demanding in terms of the technical expertise you’ll need, you can do a lot more with WooCommerce in terms of personalizing your store since it’s an open-source platform. Who is Shopify for? Shopify is best for beginner business owners who want a simpler, user-friendly way to start an online store. Shopify stands out by including all of the necessary features of an eCommerce store right off the bat, even in its most affordable pricing plan. Plus there are many additional built-in features that are helpful for newer online business owners, including discount codes, gift cards, abandoned cart recovery, a Shopify POS app, and more. Still curious about WooCommerce vs Shopify? If it’s about ease of use, Shopify is the clear choice. WooCommerce pricing WooCommerce is a free plugin for WordPress, which is also a free website development platform (that isn’t exclusively for e-commerce businesses). That said, there are other costs that must be calculated if you want your website to actually be live on the web. Those costs include: Hosting starting at around $7/monthDomain name starting at around $15/yearSecurity protocol starting at around $10/yearTransaction fees (dependent on sales volume) There are many other pieces that come into play when running an online store through WooCommerce, but their costs only become relevant if/when your store starts scaling up. Those expenses would include additional plugins, developer (and theme-development) fees if you hire a pro to spruce up your site, plus higher costs for the factors mentioned in the list above. Still, the question stands: is WooCommerce cheaper than Shopify? The answer is (usually) yes. Free trial While there’s no ‘free trial’, you don’t need one! WooCommerce and WordPress are free to use. Shopify pricing Unlike WooCommerce, Shopify is not free to use. To start an online store with Shopify you’ll need to select one of the plans they offer; whether you’re looking to start a store with the basic essentials or to go all-in and create a sparkling online shop with all the bells and whistles, Shopify has a plan for you. Shopify Lite starting at $9/monthBasic Shopify starting at $29/monthShopify starting at $79/monthAdvanced Shopify starting at $299/monthShopify Plus starting at $2,000/month You can also choose to pay a full year or even two years in advance to get a discounted rate on those plans (10% and 20% respectively). WooCommerce vs Shopify pricing – which comes out on top? The answer depends on many factors, but typically WooCommerce is the winner in this regard. Free trial Shopify offers a 14-day free trial, all you need to do is enter an email address and then confirm it to get started with your eCommerce store. Side note: Shopify vs WooCommerce transaction fees (for their built-in payment solutions) are basically the same – 2.9% + $0.30 USD for transactions in the United States with U.S. credit cards in U.S. dollars. Different rates/additional fees may apply for transactions made in other countries, with credit cards issued in other countries, and/or if customers pay in a currency other than U.S. dollars. WooCommerce: How long does it take to build a website? Given the number of variables that come into play, there’s no way to give a blanket answer to the question of how long it takes to develop an online store with WooCommerce. While you can certainly rush the process and publish a WooCommerce site in a day, that’s not going to bring you the best results. If you want a well-developed, successful online store, you’ll want to take the time to make it as near to perfect as possible. That means: Setting up all of the necessary pluginsConfiguring the website’s structure on WooCommerceFilling content for different pages and menusVisualizing and designing your product pages as well as the shop itselfSetting up paymentsSetting up shippingSetting up taxesTesting the site’s functionsMaking corrections and adjustments where necessaryAnd more As you can gather, it’s nearly impossible to determine exactly how long it will take to launch a fully-fledged WooCommerce shop. All-in-all, it’ll take at least 10 hours to do all of the essentials, but could take upwards of 40 hours if the project is larger and if greater attention is given to the finer details. What we can say for sure is that using WooCommerce to build an online store is more complex than Shopify. You’ll need to sharpen up on coding and/or web design to get your website right, which requires time, creativity, and patience. Shopify: How long does it take to build a website? Launching an eCommerce store with Shopify is an extremely quick process compared to using a platform like WooCommerce. That said, if you want your online shop to come out right, you’ll still need to invest a decent amount of time and effort. Theoretically it’s possible to have a website developed with Shopify in one day, but rushing things isn’t advised. Regardless of which platform you end up using, we recommend putting around 20 hours into the development of your website before going live. Why? Because studies have shown that visitors will judge your website in a fraction of a second, meaning you want to make sure your online store is as visually appealing and properly-functional as can be before going live. WooCommerce usability For most people, WooCommerce is not going to be the easiest eCommerce platform to use. Although the platform gives extreme flexibility in terms of how you can customize your website, it’s not very intuitive for the less technologically apt; there’s certainly a learning curve. And even if you do manage to get a grip on how the platform works, making further changes (e.g. adding new plugins) can have unexpected consequences and cause problems that you’ll then need to work out on your own. Shopify usability Compared to WooCommerce, Shopify is an absolute breeze to use. That’s because it was created with the precise goal of being a simple eCommerce website development platform. In plain language, Shopify is much more intuitive and has a ‘smoother’ interface than WooCommerce. All of the key functions and features needed to set up an eCommerce shop for success are already built into the platform, with a lot less fiddling required on the user’s side. Without question, usability is one of the strongest advantages Shopify has over WooCommerce. WooCommerce themes & design With well over 2,300 templates across a wide variety of theme marketplaces, WooCommerce has no shortage of premade themes and designs to choose from. Whatever sort of style you think would vibe best with your store, you’re likely to find an existing WooCommerce template that can give you a solid foundation on which to build. And if you don’t have any luck finding the specific design you had in mind (and if you have time to spare), you can always design your own template! Shopify themes & design Despite the fact that Shopify has fewer themes to pick from compared to WooCommerce (“over 100” according to Shopify’s website), the quality and functionality of those themes are often better simply by virtue of having passed Shopify’s approval process. Since WooCommerce is open-source, there are inevitably going to be a portion of templates that have technical issues that you’ll need to work around. It should also be noted that the majority of Shopify themes must be paid for if you wish to use them. Typically they cost between $150-$300, and only 10 themes are currently available free of charge. Ultimately, you should choose a theme based on factors like: How many products you’ll be sellingWhat niche you’re inIf you want your site to be heavier on text or on imagesAnd so on To that extent, Shopify provides enough variety to select from – plus you can always tailor certain aspects such as the font, CTA locations, images, and more. WooCommerce plugins/integrations As far as plugins go, Shopify has got WooCommerce beat. That’s not to say that WooCommerce doesn’t have plugins – it most certainly does, including some specifically for abandoned carts on WooCommerce. What it’s short on is the number of official extensions that you can get from the WooCommerce Extensions Store. With only a few hundred extensions available through that store, many WooCommerce users resort to using third-party plugins that can sometimes cause problems with the platform or with other plugins. Still, WooCommerce has some powerful extensions that address a variety of needs faced by online store owners, including: Store contentPaymentsShipping, delivery, and fulfillmentMarketingConversionCustomer serviceStore managementAnd more Whatever your goal may be, WooCommerce probably has at least one plugin that can help you get it done. Shopify plugins/integrations Shopify is a true powerhouse in the app game, hosting over 6,600 different apps (whoa!). And as if that wasn’t good enough, more than half of all Shopify apps are either completely free to use or at least have a free version available. Whatever the feature, function, or issue is that you have in mind, there exists an app (or a few apps) to help you out. You can even use one of their apps to address the issue of Shopify vs WooCommerce conversion rates! One of the best apps for Shopify is the BeProfit Profit Tracker app. This all-in-one profit and expensing tracking app gives you the power to: Track your profit history over timeGet intuitive visuals and graphsUnderstand complex business metricsConnect metrics once with smart integrationsSpot what factors need improvement to increase profitsMake data-driven decisions to optimize your storeAnd much more You can try any BeProfit plan for 7 days free of charge and discover how the app can help you optimize your profitability. WooCommerce payment processing As is the case with virtually every other aspect of a WooCommerce store, if you want to accept payments you have tons of options in the form of plugins. In fact, on the WooCommerce Extension Store alone, there are 80 payment extensions to choose from, covering all of the big names in payment processing including: StripePayPalSquareAmazon PayKlarna PaymentsAnd many more What might come as a small surprise to you is that WooCommerce actually offers its own payment processing solution: WooCommerce Payments. As you might imagine, WooCommerce Payments offers some great perks over other third-party payment extensions. Those advantages include no setup costs, no monthly fees, the ability to manage recurring revenue from your WooCommerce dashboard, and more. One thing is for sure – regardless of what payment processor you prefer, WooCommerce lets you do it your way. Just don’t forget that if you choose a third-party payment processor, it will take some technical know-how to get it set up. Shopify payment processing Shopify also allows you to choose from many different payment processors – in fact, Shopify actually integrates with even more third-party payment processors than WooCommerce (over 100 according to the Shopify website). Similarly to WooCommerce, Shopify also has a built-in payment processor called Shopify Payments which gives your store the ability to accept customer payments with all major credit and debit cards, along with Apple Pay, Google Pay, Shop Pay, Facebook Pay, and more! As far as payment processing goes, there isn’t such a huge difference between Shopify and WooCommerce. But, given the fact that Shopify offers a broader range of payment options and doesn’t require you to do the setting-up of third-party processors yourself, it comes out on top. WooCommerce speed & performance Judging an eCommerce platform’s load speed isn’t always such an easy task since every store’s website ends up using a different assortment of features that can slow down speed and performance. Still, you’re probably wondering about Shopify vs WooCommerce performance… With that said, one study found that WooCommerce tends to be a slower option compared to Shopify, with home pages taking nearly a full second to load and shopping cart pages taking more than 1.3 seconds to load. To be clear, load times will always be impacted by the elements you choose to use, including: ImagesProduct videosDynamic user review sectionsAnd so on If you add lots of heavy elements your online store will take longer to load, so be sure to optimize all of those bits and pieces before adding them to your website! Shopify speed & performance As we mentioned above, Shopify has WooCommerce beat on this point. Shopify is one of the fastest and best-performing eCommerce platforms, with web pages loading at a breakneck 309 milliseconds. Again, your online store’s load time will be closely correlated to the ‘weight’ of the elements you include throughout your site. Make sure to use high-quality compressed images and videos – that will help them load more quickly. Aside from that, one of the recommended ways to keep customer experience positive is to put ‘heavier’ elements lower down on a page. That way they have time to load before visitors scroll down to them. It doesn’t actually decrease load times, but it does decrease visitor frustration with elements that take longer to load. Dropshipping on WooCommerce Shopify vs WooCommerce dropshipping – it’s a close call, but we give this one to WooCommerce. One of the prominent reasons for launching a dropshipping business is to keep overhead costs low, and WooCommerce is the better option in that respect. Plus it’s super flexible in terms of the types of products or services you can sell, something that Shopify is more strict about. On top of that, and as we mentioned earlier, WooCommerce has way more extensions, giving you broader freedoms for integrating the dropshipping platform of your choice. Dropshipping on Shopify In terms of dropshipping, Shopify does have a long list of integrations available with top dropshipping platforms like Oberlo, Dropified, AutoDS, EPROLO, and so on – but WooCommerce has more. And even though Shopify is more user friendly and makes it simple to set up a dropshipping store, there’s a price tag for the development that’s been done for you. WooCommerce is cheaper because it takes more effort on your end, but that balances out by the fact that you have a much larger degree of customizability for the design and functions in your store. WooCommerce and Shopify are both good options for dropshipping, but WooCommerce still takes the cake. WooCommerce SEO This is yet another aspect where WooCommerce has an edge on Shopify, primarily due to WooCommerce being a plugin for WordPress – which is filled to the brim with SEO tools and features. It’s simple to edit content and meta content so that you can put your all into developing a strong SEO strategy. Generally speaking you’ll be able to get all of the necessary SEO tools on Shopify as well, but (and you might be getting tired of hearing this) WooCommerce’s flexibility proves more valuable than Shopify’s ease of setup. Shopify SEO Continuing with the matter of SEO Shopify vs WooCommerce, if there’s one advantage that Shopify has when it comes to SEO, it’s that the platform was specifically designed for eCommerce stores. That means that the core SEO tools you’ll need to build a strong online store are already included in Shopify, including customizable meta titles, meta descriptions, URLs, headings, image alt text, and so on. And as you already know, the numerous apps in the Shopify App Store can usually fill the gaps that the Shopify platform doesn’t already address. If you compare WooCommerce and Shopify on a scale of ‘SEO power’, WooCommerce will be the winner. Of course, there are plenty of other eCommerce platforms for SEO to choose from – don’t limit yourself to these two options! Conclusion So which is better, Shopify or WooCommerce? It’s a tough call, but after weighing all of the factors throughout this article, WooCommerce is the winner in our opinion. WooCommerce is more affordable, way more flexible/customizable, has more themes to choose from, is stronger for dropshipping, and better for SEO practices. At the same time, Shopify is faster to set up, easier to use for beginners, has more apps officially hosted by the platform, and has better website load times. Needless to say, opinions on whether WooCommerce is actually better than Shopify may differ depending on what the goals are in developing an eCommerce store. In any case, you’ll be starting off on the right foot by choosing either of these two eCommerce platforms. And if you still aren’t sure and you’d like to explore more options, check out our Wix vs Shopify breakdown.