How do I improve my AOV in my online business?

Should you offer discounts to improve the AOV for your Woocommerce store?

I have noticed that the AOV on my Woocommerce store has remained relatively low. This means that customers aren't making multiple purchases. I know that AOV is one of the most important business

What percentage constitutes a good increase in AOV for Shopify?

I want to see a significant increase in the AOV of my Shopify store. I know that once my AOV increases, my profits, revenue, and customer LTV will increase too. I have decided to cross-sell and u

What does first-touch contribution in Google Analytics mean?

I've noticed that Google Analytics has got different contribution models. I'm trying to understand what the first interaction with Google Analytics means and indicates. If anyone can provide me w

What attribution model does Google analytics use?

Effective Cost Leadership Strategies (With Examples)

With foresight and planning, a business can implement cost leadership strategies to gain an advantage over other competitors within their industry.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

Understanding CLV: Definition, Analysis & Examples

Find out more about CLV, how to measure it, and how it can help improve your bottom line.

Incremental Cost vs Marginal Cost: 5 Ways They Affect Your Business

Discover how incremental and marginal costs differ and how they can affect your business's revenue and profits.

Google Analytics Cohort Analysis: Simply Explained (+examples)

Google Analytics Cohort Analysis provides an in-depth understanding of visitors’ behavior and lets you optimize your campaigns for maximum impact.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

How to Track and Boost Amazon Sales Using Google Analytics

Learn how Amazon and Google Analytics can work together to boost sales and secure a successful e-commerce company.

How do I add enhanced eCommerce in Google Analytics?

I want to get enhanced eCommerce on Google Analytics. Where do I find it, and how do I get it?

How are custom events tracked in Google Analytics?

What are custom events, and how do I track them with Google Analytics?

Google analytics: eCommerce vs. enhanced eCommerce?

What is the difference between eCommerce and enhanced eCommerce on Google analytics and which would you say is better?

What are the UTM parameters for Google Analytics?

What do you use to track the different versions of the ad?

How can I add UTM to banner ads?

I need to see which Banner ads are the most effective, and I read that creating UTM in Google Analytics could help but I still don’t understand how to put them there. Could someone please explain

What is included in Google Analytics reports?

I am contemplating purchasing the Google Analytics service, but I wanted to know a little bit more before I make the decision. What exactly is included in the reports, and do you think its enough