How do I improve my AOV in my online business?
Asked 3 years ago
I've been using Google Analytics to calculate my average order value each month and I've found that the number isn't really changing, so my profits aren't really growing much from month to month. Does anyone have some techniques for increasing your average order value on Shopify?
Abeeha Qasmi
Saturday, October 02, 2021
You can use the following tips to increase AOV.
- Free shipping: Offer free shipping on a minimum order of $50.
- Coupons and bulk discounts: Provide a coupon to buy products worth $100 to get a $10 discount.
- Recommendations and cross-selling: Set a strategic promotional campaign; give relevant and most related purchasing suggestions—for instance, advice golf balls to the customers who have recently purchased golf clubs from your store.
- Return Policy: Introduce a customer-friendly return and refund policy. By doing so, you'll increase your customer satisfaction and experience as well as your AOV.
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