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Is it beneficial to use augmented reality in e-commerce?

Asked 2 years ago

Hi there. I own a furniture e-commerce store, and I have noticed that it is a growing trend within this industry to use augmented reality (AR) to represent products. However, as this involves creating AR tools, I am looking to find out if it is worthwhile to use AR. Does anyone know of any benefits that come with using AR? TYIA.

Marketing Augmented reality E-commerce marketing strategy Augmented reality

Abeeha Qasmi

Wednesday, December 07, 2022

Augmented reality is a great way to help sell more products. Consumers can feel products at home and get the traditional shopping experience. Before making the final purchase call, customers can see if the product is the right fit for them by all means, leading to more informed decisions and a higher customer satisfaction rate with the product.

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