MarketingPosts and articles about MarketingCommunityHow can I set up time-limited discounts or flash sales on Shopify?Hi guys, can anyone help me with setting up flash sales on my Shopify store please.BlogJaques CilliersAOV Beginner's Guide: What Does It Mean For Your E-commerce Business?For an e-commerce business, conversion rates and average order value (AOV) go hand in hand. While these can differ between industries and market sizes, recent s...BlogEkin Ozcan4 Ways to Increase Your Marketing ROI With Dynamic PricingWant to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place. Marketing ROI is a crucial per...BlogAshley StanderA Marketer’s Guide to CPM Across Social MediaCost per thousand (CPM) has evolved to be called cost per mille ("mille" is the Latin word for "thousands"). Marketers use this term to denote the price of 1,00...CommunityWhat is Meta’s aggregated event measurement?Hey guys I've just heard that Meta has released their AEM but I'm not quite sure as to how I can fully utilize it for marketing analytics. Can anyone point me i...CommunityAdvice on coming up with campaign names.Hi guys, I need some tips on coming up with good names for some ad campaigns I've been working on. Is there a general guide or rules of thumb that y'all follow ...CommunityCan nostalgia marketing be effective for eCommerce stores?What is nostalgia marketing and can it work well for an eCommerce store?CommunityHow can I measure my eCommerce store's brand awareness?Hi guys, what are the best and easiest ways to quickly measure my eCommerce store's brand awareness?CommunityBest practices for increasing MUV to my site?Hey guys, what are some of the practices/techniques you use to increase MUV (monthly user visits) to your online store?CommunityIs it profitable to advertise on Airbnb?Anyone here have ROI figures for advertising on sites like Airbnb and Booking.com?CommunityWhat are some ways in which I can use Google ads to promote my Youtube videos?Does anyone have any tips for promoting Youtube videos using Google ads?CommunityWhat is marketing mix modeling?I've been doing some research on this but still can't wrap my head around it. Can someone explain this to me in simple terms please? Thanks!CommunityIs real-time bidding (RTB) worth it?Hi everyone. I'm trying to grow the reach for my online store and was thinking of going all in on RTB but I'm not quite sure if the return will be worth it. Has...CommunityWhat is the relationship between real-time bidding and ad exchange?What is the relationship between real-time bidding and ad exchange?CommunityIs an SSP better than a DSP?I was just wondering if it is better to use a supply side platform or a demand side platform when it comes to advertising for my Shopify store. Thanks.CommunityWhat is the difference between an SSP and DSP platforms?When it comes to advertising, what's the difference between a supply side platform and a demand side platform?CommunityWhat is a demand side platform (DSP)?Hi guys, can someone please explain to me what a demand side platform is? I don't quite understand what it is or how it can be implemented. CommunityPros and cons of seasonal marketing in eCommerce?What are the pros and cons of implementing a seasonal marketing strategy?CommunityDifference between W-shaped and U-shaped multi-touch marketing attribution model?What is the difference between a W-shaped and a U-shaped multi-touch marketing attribution model?CommunityHow easy is it to create a custom multi-touch marketing attribution model?Hi guys, have been doing some research on different types of attribution models and I've recently discovered it's possible to create your own. How difficult is ...CommunityWhat are some limitations of using a marketing attribution model?For those of you who've used a marketing attribution model, what are some limitations you've come accross?CommunityWhat is a first touch marketing attribution model?Can someone explain this to me in more detail please.CommunityWhat type of content is most effective for businesses to share on Snapchat?Hi guys, what kind of content have you had the most success with on Snapchat? I stopped advertising on Snapchat about 3-4 years ago but I hear it's becoming mor...CommunitySnapchat vs Instagram in 2023?Hey everyone. Anyone have some insight into which is the better platform to advertise on nowadays?CommunitySnapchat vs TikTok in 2023?Which is the better platform for ads?CommunityDropshipping hidden costs.Need some advice please. Can anyone point out any hidden costs that are involved in dropshipping? I'm aware of the basics such as marketing and order fees but I...CommunityHow can I display products using a Facebook chatbot?Hello. I am looking for ways to increase sales in my e-commerce store, and I have heard that allowing customers to buy products on Facebook Messenger is a good ...CommunityHow can I create a RFM model?Hi there. I am having issues with retaining customers and I therefore am looking to implement an RFM model to improve customer experience. However, I do not kn...CommunityWhat is RFM analysis?Hi there. I have often heard people speaking about how using an RFM analysis has helped them to identify which customers to spend time on to make sure that thei...CommunityIs it beneficial to use augmented reality in e-commerce?Hi there. I own a furniture e-commerce store, and I have noticed that it is a growing trend within this industry to use augmented reality (AR) to represent prod...CommunityWhich metrics do I consider for YouTube ad performance?Hi there. I have recently started implementing YouTube ad campaigns and I am looking to measure the success of these campaigns. Does anyone know which key metri...CommunityWhat are the benefits of WhatsApp marketing for e-commerce?Hey. I am thinking about implementing a WhatsApp marketing strategy for my e-commerce store because I have heard that this helps to boost sales. However, I'm no...CommunityWhat is the difference between Multichannel and Omnichannel strategies?Hey. I have recently learnt that Omnichannel marketing strategies form part of Multichannel marketing strategies. However, this has caused me some confusion in ...BlogRebekah Brace5 Pro Tips for Finding Instagram Influencers for Shopify in 2023Getting reputable influencers to recognize, recommend, and champion products on your Shopify store is a fantastic way to increase sales. At a time when custome...CommunityCan I set individual campaigns to different time zones with Bing ads?I have been looking forward to expanding the reach of my Shopify store and lately, it has felt like I am missing out by focusing on Google ads alone. Because of...CommunityWhich metrics should I track on a marketing dashboard?Hi, I opened an e-commerce store using Shopify and I've mapped out a marketing campaign for myself that will be taking place on both Facebook and IG. I also dec...CommunityHow do I find where my client acquisition is in my marketing campaign?Hi, I've put together a marketing campaign that spans only over one year, and I will increase the length of it once I become more confident in the results and l...CommunityWhat are TikTok's format guidelines for ads?Hello everyone, I tried running an advert on TikTok, but, unfortunately, it got rejected and didn't make it live. I'm not sure why my ad wasn't approved. I trie...CommunityHow do I land the best advertising positions on TikTok?Hi, I want to widen my business's marketing reach, and I figured I'd try TikTok since I'm already on IG. How does TikTok work in terms of algorithim and adverti...CommunityHow long does a TikTok ad take to get approved?Good morning, I finally figured out my marketing strategy for social media and submitted a TikTok ad for approval yesterday afternoon around 3 PM. However, when...CommunityLanding page checklist: How do I get my advert approved quickly?Hi, I want to set up a checklist to get my TikTok advert 100% up to standard before submitting it. I figured that tailoring it exactly to how TikTok wants it wo...CommunityCan a cohort analysis provide me with an accurate CLV?Hi, have any of you discovered the cohort analysis? It looks rather interesting and like it could be very handy. I read that it could be used to predict custome...CommunityIs dropshipping an effective product sourcing strategy for a Shopify store?I opened my own Shopify store with very basic marketing knowledge. I purely want to focus on the marketing side of my Shopify store without having to worry abou...
