Is real-time bidding (RTB) worth it?
Asked 2 years ago
Hi everyone. I'm trying to grow the reach for my online store and was thinking of going all in on RTB but I'm not quite sure if the return will be worth it. Has anyone tried this approach before?
Kole Kline
Friday, April 21, 2023
Yes, real-time bidding is worth it. It is a form of programmatic advertising like private marketplace or programmatic direct. It is better preferred since it allows for faster and more efficient buying for advertisers. It gives advertisers more control and it cuts down on wasted ad impressions since their ads are targeted to the right audience.
Please follow our Community Guidelines
Related Articles

E-Commerce vs. Digital Marketing: What Is the Difference?
Brody Hall
January 25, 2023

How to Calculate Gross Profit % (Formula, Examples, & Template)
Ashley Stander
April 18, 2023

Does Your Shopify Store Need Automated Expense Reports?
Ali Shah
March 22, 2023
Related Posts
Ashley Stander
A Marketer’s Guide to CPM Across Social Media
Can't find what you're looking for?