What are some limitations of using a marketing attribution model?

When should I use a U-shaped multi-touch marketing attribution model?

When is the best time to use a U shaped multi touch marketing attribution model?

What attribution model does Google analytics use?

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

4 Ways to Increase Your Marketing ROI With Dynamic Pricing

Want to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place.

A Marketer’s Guide to CPM Across Social Media

Learn more about CPM campaigns, the costs involved, how they work in tandem with your digital marketing strategy, and how to calculate CPM.

5 Pro Tips for Finding Instagram Influencers for Shopify in 2023

Finding Instagram influencers for Shopify can be an excellent way to increase your sales and revenue in 2023. Here's how to find the perfect partnerships.

Which metrics do I consider for YouTube ad performance?

Hi there. I have recently started implementing YouTube ad campaigns and I am looking to measure the success of these campaigns. Does anyone know which key metrics should be considered for YouTube

Can a cohort analysis provide me with an accurate CLV?

Hi, have any of you discovered the cohort analysis? It looks rather interesting and like it could be very handy. I read that it could be used to predict customer behavior, do a product analysis,

Is it beneficial to use augmented reality in e-commerce?

Hi there. I own a furniture e-commerce store, and I have noticed that it is a growing trend within this industry to use augmented reality (AR) to represent products. However, as this involves cre

What is a demand side platform (DSP)?

Hi guys, can someone please explain to me what a demand side platform is? I don't quite understand what it is or how it can be implemented.

Customer journey vs. purchase funnel: What's the difference?

Hello all, is there a difference between a sales/marketing funnel and a customer journey? I have a funnel in place, but my conversion rate hasn't improved by much. When I looked online I found

What is the difference between an SSP and DSP platforms?

When it comes to advertising, what's the difference between a supply side platform and a demand side platform?

Best practices for increasing MUV to my site?

Hey guys, what are some of the practices/techniques you use to increase MUV (monthly user visits) to your online store?

How do I land the best advertising positions on TikTok?

Hi, I want to widen my business's marketing reach, and I figured I'd try TikTok since I'm already on IG. How does TikTok work in terms of algorithim and advertisement positions? Do I have to pay