What are some limitations of using a marketing attribution model?
Asked a year ago
For those of you who've used a marketing attribution model, what are some limitations you've come accross?
Kole Kline
Sunday, April 16, 2023
Some of the limitations of the marketing attribution models are that they do not account for the influence of external factors. It also does not give a true ROI of the channel or campaign because of reality factors like prices and discounts, offline marketing or brand equity. However, it is good to use it when determining campaign or marketing budgets.
Please follow our Community Guidelines
Related Articles
Related Posts
Blog
Ashley Stander