What is the formula for calculating the macro conversion rate?

A macro conversion is defined as the point where your potential customer — lead, transforms into your customer. It represents the percentage of people who visited your website and performed the action you wanted, such as buying your products.

Using the following formula, you can determine the macro conversion rates for your campaign:

Conversion Rates = Total conversions / Your desired traffic × 100

A macro conversion is a primary goal that a business wants to achieve on its website like having website visitors sign up for a newsletter, or making a purchase.

The formula to calculate macro conversions is;

Conversion rates → Total no. of conversions/ total no. of leads * 100