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What is the formula for calculating the macro conversion rate?

Asked 3 years ago

How do you calculate the macro conversion rate?

Dallas Whitaker

Sunday, November 14, 2021

A macro conversion is defined as the point where your potential customer — lead, transforms into your customer. It represents the percentage of people who visited your website and performed the action you wanted, such as buying your products.

Using the following formula, you can determine the macro conversion rates for your campaign:

Conversion Rates = Total conversions / Your desired traffic × 100

Sergio Hunter

Monday, February 07, 2022

A macro conversion is a primary goal that a business wants to achieve on its website like having website visitors sign up for a newsletter, or making a purchase.

The formula to calculate macro conversions is;

Conversion rates → Total no. of conversions/ total no. of leads * 100

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