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What are the benefits of customizing cart checkout?

Asked 2 years ago

Noticed that the number of abandoned carts in my store got bigger recently, so I thought that maybe custom checkout would be a solution to increase the purchase frequency. Still not sure if it's worth it though, so my question is: what are the pros and cons of implementing custom cart checkout?

Checkout Abandoned cart recovery Custom checkout Purchase frequency

Jolina Regin

Friday, December 30, 2022

Here are the benefits  of customizing the e-commerce checkout page
It increases e-commerce conversion rates
It boosts the visibility of the brand
It builds customer trust to reduce abandoned cart rates- Instead of customers’ seeing a third-party logo of a payment gateway they’ll see your logo and name hence gaining the confidence to input their credit card details

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