What are the benefits of customizing cart checkout?
Asked 4 years ago
Noticed that the number of abandoned carts in my store got bigger recently, so I thought that maybe custom checkout would be a solution to increase the purchase frequency. Still not sure if it's worth it though, so my question is: what are the pros and cons of implementing custom cart checkout?
Jolina Regin
Friday, December 30, 2022
Here are the benefits of customizing the e-commerce checkout page
- It increases e-commerce conversion rates
- It boosts the visibility of the brand
- It builds customer trust to reduce abandoned cart rates- Instead of customers’ seeing a third-party logo of a payment gateway they’ll see your logo and name hence gaining the confidence to input their credit card details
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