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What is the average purchase frequency?

Asked 3 years ago

Can someone please give me an example of what a good purchase frequency is and how to increase it?

Repeat purchases Purchase frequency Customer lifetime value Customer retention

Emilė Kleopatra Miežlaiškytė

Friday, November 12, 2021

The average (good) repeat purchase rate is around 28% according to many studies. It's really important to pay attention to the quality of your customer service if you want your customers to come back. Optimize post-purchase emails and retargeting ads, consider a loyalty program and give your customers reasons to purchase again.

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