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What is the ROI of retargeting ads?

Asked 4 years ago

Do you profit from running retargeting ads? Would you say they're worth the spend?

Retargeting ads Paid ads Audience re-engagement

Emilė Kleopatra Miežlaiškytė

Tuesday, October 26, 2021

They should account for the largest part of your ad budget, especially if you're an e-commerce business. The average ROI of them is 2x, however, this number can increase dramatically if you implement better strategies and optimize properly. In terms of some metrics like CTR, retargeting ads perform 10 times better than normal display ads on average.

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