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Is retarget marketing cost-effective?

Asked 3 years ago

Would you say retargeting ads are worth the investment and give a good ROI, making them a cost-effective marketing strategy?

Abeeha Qasmi

Sunday, October 31, 2021

Yes, retargeting marketing is cost-effective. It increases the number of sales and spreads brand awareness more than targeting a new audience would do. Retargeting means that you are advertising to the customers who initially showed interest in your brand's products which means they are likely to convert. Also, when the company retargets a specific market, its ad campaign costs less to reach the audience.

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