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Snapchat vs Instagram in 2023?

Asked 2 years ago

Hey everyone. Anyone have some insight into which is the better platform to advertise on nowadays?

Snapchat Instagram ads Digital marketing tools Marketing

Jolina Regin

Friday, March 10, 2023

When comparing Snapchat and Instagram for advertising, it's best to consider the target audience, budget, and advertising objectives.
Instagram gets over 1 billion monthly while Snapchat gets 293 million monthly active users. 
According to the target audience, Snapchat's users are younger with 53% of them being aged between 15-25. While Instagram users' age group are between 18 to 38

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