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What is Meta’s aggregated event measurement?

Asked 2 years ago

Hey guys I've just heard that Meta has released their AEM but I'm not quite sure as to how I can fully utilize it for marketing analytics. Can anyone point me in the right direction please? Cheers!

Analytics Marketing Marketing metrics Aggregated event measurement

Izaiah Moss

Sunday, April 23, 2023

Meta's Aggregated Event Measurement (AEM) is a protocol aimed at helping businesses and advertisers measure the impact of their advertising campaigns. The tool is built to gather and analyze data from various devices and platforms, providing a holistic view of campaign performance. 
AEM also enables advertisers to measure and optimize for key metrics such as conversions, impressions, and click-through rates. By leveraging AEM, you can gain better insights into your campaigns and improve your overall marketing performance.

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