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What is Meta’s aggregated event measurement?

Asked a year ago

Hey guys I've just heard that Meta has released their AEM but I'm not quite sure as to how I can fully utilize it for marketing analytics. Can anyone point me in the right direction please? Cheers!

Izaiah Moss

Sunday, April 23, 2023

Meta's Aggregated Event Measurement (AEM) is a protocol aimed at helping businesses and advertisers measure the impact of their advertising campaigns. The tool is built to gather and analyze data from various devices and platforms, providing a holistic view of campaign performance.

AEM also enables advertisers to measure and optimize for key metrics such as conversions, impressions, and click-through rates. By leveraging AEM, you can gain better insights into your campaigns and improve your overall marketing performance.

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