beprofit logo
ProductExpand more icon
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
action card image

Demo Store

Want to see our
dashboard in action?
ResourcesExpand more icon
CompanyExpand more icon
Pricing
Want to see our dashboard in action?
you can try it here with theDemo Store!

What is the relationship between real-time bidding and ad exchange?

Asked a year ago

What is the relationship between real-time bidding and ad exchange?

Izaiah Moss

Friday, April 21, 2023

Real-time bidding (RTB) is a type of programmatic advertising that allows the buying and selling of ads in real-time.

While, ad exchange is an online marketplace where advertisers, publishers, and supply side platforms can bid on advertising inventory from publishers using real time bidding.





Write an answer...

Cancel

Please follow our  Community Guidelines

Can't find what you're looking for?