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Top 16 Ecommerce Agencies to Supercharge Your Store

Typically, we like to preach self-reliance. If you can get it done on your own, we usually recommend you do. But (and this is a ‘big’ but), that’s not always the best route of action. In fact, oftentimes the smartest way to get something done right is to hire a specialist to do it for you. That’s what eCommerce agencies are all about! Scroll down to learn everything there is to know about ecommerce agencies, what they do, and how they can help your online business succeed. What is an eCommerce agency? eCommerce agencies are organizations or teams of experts that help online businesses get things done. That’s a very broad definition, and for good reason. eCommerce agencies come in all shapes and sizes, and specialize in a great variety of services. Whether you’re looking to spruce up your eCommerce advertising strategy, streamline your business management, redesign or re-platform your business, or any other goal you can come up with – there’s an e-commerce agency out there that can help you get it done. Considering just how different eCommerce agencies can be from one another, it’s important to highlight the one characteristic they all have in common: they provide you with a great deal of help without having to hire permanent employees. Now, that’s not to say they’ll necessarily be cheap, but utilizing e-commerce agencies will certainly help keep your overhead costs down. Plus, even though they don’t occupy a permanent position on your payroll, ecommerce agencies are there when you need them. In short, ecommerce agencies are an ideal solution to get the expert help your business needs while simultaneously protecting your profit margins. So, what makes for a good eCommerce agency? We thought you’d never ask! What to look for in an eCommerce agency eCommerce agency services The first question you need to ask yourself when searching for an eCommerce agency is “what is your business’s goal?” This is a fairly obvious question to ask yourself, but its importance cannot be overstated. In order to find the right e-commerce agency to fulfill your needs, you must first define what it is that your business needs! Think about it this way: if you have a compass, and you know the direction you need to travel, then you’re in very good shape. On the other hand, if you have a compass, but you don’t have a specified destination, then the compass won’t really do you much good. The same is true for eCommerce agencies. You must first decide what it is you want to achieve (your destination), then find the eCommerce agency (a compass) that is best able to provide the services, assistance, and guidance you need to reach your goal. TLDR: Decide on a goal, then find ecommerce agencies that offer relevant services. Price plans You’ve chosen a specific goal you would like your business to achieve and you’ve located a number of eCommerce agencies that offer relevant services – now compare their prices! Just like your business has its own set of pricing strategies, so do B2B eCommerce agencies. Every online business owner has a budget they need to stick to, and there’s no shame in that. It’s completely necessary to establish limits on your business spending and to work within those boundaries, otherwise you can end up draining your cash faster than it flows into your business. Review your business’s expenses, determine what your budget is for the particular project you’re aiming to complete with the help of an eCommerce development agency, and then research the different price plans available through each of the eCommerce agencies you’ve included in your list. TLDR: Set a budget, then find the eCommerce agency and price plan that fits best. Top clients One of the best ways that you can determine the reputability of an eCommerce digital agency is to check out who their top clients are (or have been in the past). This is different from looking through user reviews – you’re basically looking to be impressed by the mere fact that a name brand company has used the particular eCommerce agency you’re assessing. If there are big-name corporations that you recognize at a glance who use(d) the services of any e-commerce website design agency, e-commerce advertising agency, or any other type of agency – you can safely presume that they did their due diligence beforehand. TLDR: You don’t have to feel like you’re picking an e-commerce agency out of a hat. Take a look over their top clients – if you recognize them, that’s a good sign of the quality of work the agency provides. Physical headquarters location Some people are less concerned about this specific detail, but it’s worth raising as a point on this list for several reasons. First of all, when doing business with any sort of consultancy or service provider, there is typically a sizable sum of money involved in the exchange. When dealing with larger payments, it’s always better to have the law on your side in the event that any issues arise. If and when you do business with eCommerce agencies based abroad, you add a level of risk simply by engaging in transactions that are outside of the jurisdiction of your own country’s laws. Secondly, and perhaps more of an intuitive reason to consider the location of an eCommerce agency, is that there’s always the possibility of a language barrier. This isn’t always the case, and shouldn’t always be a reason to avoid eCommerce agencies based abroad – but it is something to take into account. While both of the reasons above should be remembered, we advise you to use your best judgment. There are always risks that are calculated into business decisions. Just make sure to think critically. TLDR: Doing business with eCommerce agencies abroad should be carefully considered, since there are risks involved. User reviews There’s an old saying that goes something like “a smart person learns from their mistakes, but a wise person learns from the mistakes of others”. This applies to your search for the right e-commerce agency as well! Take a look at what past customers have had to say about the agency you’re interested in using. There’s no reason you need to leave it all up to luck. And while you’re looking over those reviews, do so with a grain of salt. If an agency representative responded to the review, read what they wrote to see how they have worked to improve. If there’s a review that is particularly bad and it contradicts what most reviewers have said, consider whether or not they might be exaggerating. Take your eCommerce agencies research a step further by visiting the websites belonging to past users – that way you can make your own assessment of the work that was done. If there are case studies listed on the eCommerce agency’s website, be sure to give them a thorough read. Leave no stone unturned in your search for the right eCommerce digital marketing agency! TLDR: Consider what other customers have had to say about the services provided by the eCommerce agency you’re checking out. Dig deeper and see what those customers’ websites look like! 16 Top eCommerce Agencies UPQODEStrydeUAWCLimesharpHumaanLightflowsDigital SilkBlue Fountain MediaFirst Page DigitalEvestarIgnite VisibilityNama StudioJumpstart CommerceCodeZAGOElectricEye 1. UPQODE UPQODE was founded in 2015 and helps businesses across the US and Europe to reach online success. They’re an award winning eCommerce agency based in Nashville largely focused on SEO and web design, with a specialization in Shopify stores. Cost: Starting at $10,000eCommerce agency services: Web design, Web development, SEO, Digital marketing, Shopify, etc.Top Clients: Samsung, UPS, TEDxLocation: Nashville, Tennessee 2. Stryde Started in 2013, Stryde is an e-commerce digital marketing agency that also includes Shopify on its list of strengths. Beyond that, Stryde’s experienced team is proficient at reducing CAC and increasing conversion rates for their clients. Cost: Starting at $1,000eCommerce agency services: Social media, Influencers, SEO, PPC, and Email marketing, etc.Top Clients: Inbox Fitness, RusticoLocation: Draper, Utah 3. UAWC Agency Founded in 2013, UAWC is a highly ambitious award-winning eCommerce agency with clients to match. Primarily working with small to medium-scale eCommerce businesses, they offer a full range of services, from PPC management to conversion rate optimization, link building, and SEO. Their unique, SOP-based approach guarantees that every discovery they make is documented, researched, and used in future strategies. Cost: Starting at 950$.eCommerce agency services: PPC, SEO, conversion rate optimization, email marketing, link building, Google Analytics 4 and Google Data Studio setup.Top Clients: Mindvalley, Wize Mentoring, Ambr Eyewear, VOX-SprachschuleLocation: Norway 4. Limesharp Founded in 2006, Limesharp is one of the more veteran eCommerce agencies on this list. Plus they’re the only Magento certified ecommerce agency mentioned here! They’ve built their reputation on an outstanding ability to put their clients ahead of the competition. Cost: Starting at $10,000eCommerce agency services: Web design, Web development, Web hosting, Magento training, SEO, etc.Top Clients: Grenson, Hen and HammockLocation: London, UK 5. Humaan Since 2010, Humaan has provided top-notch solutions, guidance, and services to help ecommerce businesses reach their full potential. In their own words, they “deliver intelligent products, engaging experiences and exceptional outcomes for incredible clients all over the world.” Cost: n/aeCommerce agency services: Digital strategy development, UX optimization, Web design, Web development, App developmentTop Clients: National Breast Cancer Foundation, UniosLocation: Perth, Western Australia 6. Lightflows Lightflows stands out as an eCommerce advertising agency that has over 20 years of experience specializing in visual marketing (photography and videography). Online business owners have turned to Lightflows for their expert help with designing their websites, optimizing conversion rates, and building broader strategies for success. Plus, they’re the only Drupal ecommerce agency we mention on our list. Cost: Starting at $10,000eCommerce agency services: SEO, Email marketing, PPC, Shopify, etcTop Clients: Flowable, The SuperVetLocation: Guildford, UK 7. Digital Silk Despite having only established themselves in 2017, Digital Silk has quickly proven itself as one of the world’s leading eCommerce development agencies. They’ve worked with Fortune 500 companies including IBM, New York University, and Hewlett-Packard. Cost: Starting at $10,000eCommerce agency services: Digital branding, Web design, App development, SEO, Social media marketing, etc.Top Clients: Sony, NFL, XeroxLocation: New York City, New York 8. Blue Fountain Media Of all the eCommerce agencies included in this list, Blue Fountain Media has been around the longest. Since 2003 this enduring figurehead in the web design and development industry has consistently proven itself as one of the best. Their track record includes huge brand names such as Sony, AARP, and Chelsea Piers New York. Cost: Starting at $50,000eCommerce agency services: Broadscale strategy building, Digital marketing, Brand development, UX design, and much moreTop Clients: FedEx, Microsoft, PeterbiltLocation: New York City, New York 9. First Page Digital First Page Digital is one of the best eCommerce agencies for online businesses looking to spread their influence internationally. For the past 10+ years they’ve provided an incredibly broad range of services and with a team of more than 70 dedicated industry professionals focused on breaking barriers and unlocking potential. Cost: Starting at $5,000eCommerce agency services: Google Ads, SEO, Social media ads & management, Content, etc.Top Clients: Under Armour, JCDecaux, WhirlpoolLocation: Singapore 10. Evestar Evestar was born out of the success that the founders had in promoting their own business online. With such impressive results, they decided to turn their sights on helping other brands achieve similar success. Since 2018, Evestar has helped countless brands “bring [their] story to life” with a focus on creative social advertising. Cost: n/aeCommerce agency services: Google Ads, Facebook Ads, YouTube Ads, Pinterest Ads, Email marketing, etc.Top Clients: Steve Madden, AnatomieLocation: Miami, Florida 11. Ignite Visibility Ignite Visibility was launched in 2013 aimed at providing online business owners with an e-commerce agency that provides “a premier full-service digital marketing” solution. They offer the full gamut of design, development, and marketing services, while also being the one and only Amazon eCommerce agency listed here. They’ve been mentioned in big media outlets including Forbes, Inc., and Entrepreneur. Cost: Starting at $1,000eCommerce agency services: SEO, PPC, Social media marketing, Email marketing, Web design & development, etc.Top Clients: Tony Robbins, Sharp, 5-Hour EnergyLocation: San Diego, California 12. Nama Studio Nama Studio is a Shopify e-Commerce agency dedicated to providing their diverse array of clients the expertise they need to realize their Shopify stores’ true potential. Whether it’s strategic consulting, store development or optimization, or hands-on management training – Nama Studio is there to help Shopify business owners navigate the online retail market tactfully. Cost: N/AeCommerce agency services: Strategic consultation, Shopify development, eCommerce development, Shopify training, and moreLocation: Italy 13. Jumpstart Commerce Jumpstart Commerce is a Shopify e-Commerce agency with 15 years of experience in the e-commerce marketplace. They know the ins-and-outs of what it takes to build a strong, focused, and profitable eCommerce store (with a specific on Shopify). If you’re running an online business in Southeast Asia, then Jumpstart should be the top eCommerce agency on your list! Cost: N/AeCommerce agency services: Shopify, Web design & development, Replatforming, eCommerce strategy development, etc.Top clients: Unilever, Tupperware, DiorLocation: Singapore 14. Code Code is another top agency helping Shopify businesses with more than 10 years of proven expertise in eCommerce. They’re dynamic, love a good challenge, and aim to not just deliver the highest quality web design but also be a vector of knowledge for their clients. Whether you’re looking to build a new Shopify store, update your existing shop, or customize certain aspects of it – Code can help. Cost: N/AeCommerce agency services: Shopify store design & development, Shopify strategy development, Tailored Shopify solutions, Custom app development, and moreTop clients: O’neill, Mr. Marvis, Josephine & CoLocation: Netherlands 15. ZAGO ZAGO is a full-service ecommerce agency that specializes in Shopify Plus; they provide a “complete range of services to help you sell more on Shopify”. If you’re already running your online store on another platform, worry not! Zago’s team of experts has plenty of experience helping business replatform, and they even stick around to give you continued support after the transition is complete. Cost: N/AeCommerce agency services: Logo/branding, UX/UI design, Prototyping, Shopify store design & development, and moreTop clients: Juni, MSTR Watches, VisualArtLocation: Sweden 16. ElectricEye Electric Eye is a Shopify-specific development and marketing agency that works with clients across the U.S. to build and grow highly profitable ecommerce stores with beautiful stores and highly efficient marketing. Cost: Starting at $10,000 for development and $4,000 for marketingeCommerce agency services: Web design, web development, Retention Marketing, Paid Media and Advertising, Digital MarketingTop clients: Only NY, Pebby Forevee, Darby Creek Trading, Derm Spa Store eCommerce agency FAQs 1. How much does it cost to hire an eCommerce agency? The cost you can expect to pay for an eCommerce agency’s services will vary depending on several factors, including: your budget, the services you’re seeking, the size and age of your online business, the duration of time you intend on employing the agency, and so on. From the list of eCommerce digital marketing agencies we have above, the average price tag is roughly $10,800. 2. Does everyone need to hire an eCommerce agency? No, it’s not entirely necessary for an eCommerce business to hire a professional agency to help. But for many online businesses, paying for an eCommerce agency to do the heavy lifting is a cost effective way to overcome obstacles, open up opportunities, and reach new levels of success. On the other hand, it’s often worth considering making use of eCommerce agencies as a way of avoiding obstacles in the first place. In other words, having a team of experts work with you from the ground up can help you steer clear of money-draining mistakes before they ever appear. 3. Which platforms do eCommerce agencies work with? Individual eCommerce agencies may specialize in one or more eCommerce platforms, including Shopify, WooCommerce, Amazon, and so on. Though there are also a number of agencies that do not limit their services to any specific platform but, rather, offer their assistance regardless of the platform in question. 4. How to measure the success of an eCommerce agency? Keeping a consistent and accurate track record of your online business’s KPIs is crucial to making sure that an eCommerce agency is truly helping you succeed. For Shopify sellers specifically, the BeProfit Profit Tracker app is the ideal solution to automatically record and analyze your business’s expenses and profits over time. Whether you use an automated solution or if you’re doing it all manually, you’ll want to have a clear understanding of performance metrics like: gross and net profit margins, COGS, average order value (AOV), customer lifetime value (CLV), return on ad spend (ROAS), and so on. In case it wasn’t already clear, BeProfit measures all of those KPIs and many more for you automatically. Supercharge your store today eCommerce agencies are here to help your business reach new heights. Yes, it’s true that you can get a lot done on your own without agencies there to get your back. But that’s the whole point – it’s easier to get things done (and do a good job) when you have professionals there to support you. Better yet, when those experts do it for you entirely. Reaching out for help is nothing to feel bad about. If there’s a big goal you want to achieve, consider accepting the help of an eCommerce agency to bring in the skill that you need to get it done. You won’t regret it!

5 Strategies to Reduce Your eCommerce Return Rates

A strategic approach to reducing returns is crucial to eCommerce success. The average return rate for eCommerce has doubled in the last few years, bringing it up to 20.8%, and many eCommerce merchants are left scratching their heads about how to cope with this new situation. Consider how you can simplify the return process and learn from it to prevent returns before they happen. What is a Return Rate? Return rate refers to the frequency that your customers return products at your eCommerce store. Return rates are represented as a percentage of the total number of products sold within a specified timeframe. To calculate your product return rate, divide the number of returned items by the total number of items sold and multiply by 100. For example, if you sell 10,000 products in a year, and 2,000 of them were returned, your eCommerce return rate would be 20%. Why Reducing Your Return Rate is Important A high return rate can have a big impact on your profit margins, and can often signal the end of customer relationships. While it’s inevitable that every company (no matter the size) will have to deal with a certain amount of returns, there’s a lot you can do to optimize your customer experience to reduce the chance of customers wanting to send products back. 5 Ways to Reduce Your Returns If your eCommerce business doesn’t already have an effective strategy in place for handling returns, now’s the time to take action. Here are a few hand-picked strategies you can use to reduce your return rates. Optimize Your Product Descriptions The best way to make sure that your products meet your customers’ expectations is to provide them with as much detail as possible. Customers can’t touch or feel online products, so your product descriptions matter. Make sure your customers know exactly what they’re ordering.Make sure each product has a clear headline, a paragraph with details of what makes the product unique, a bulleted list of product specifications and features, and user-generated content like reviews and images.Include high-quality product photos from different angles, and consider incorporating product videos for an even more detailed look at the products. Provide detailed sizing charts with all the measurements your customers need to know or offer a sizing guide based on the sizes they wear in other brands.The more information your customers have before they make a purchase, the less likely they are to return their order.Create a Clearly-Defined Return Policy Your return policy is a key tool for reducing returns by clearly setting expectations.Over 60% of customers check return policies before buying. A well-crafted return policy can act as a prevention barrier for product returns as well as boost sales and reduce cart abandonment.Give your customers the confidence to buy from you, knowing exactly what the terms are for returning an item, and how they would go about doing so.Ensure your returns policy is clearly displayed on your website and is written in an easy-to-read format using bolding, subheadings, and bullet points.Automate Your Returns Process Customers want to support businesses that make their lives easier. When your customers have confidence in your returns process, they won’t hesitate to purchase from you again. 92% of customers say they will buy again if the returns process is easy.Use a post-purchase returns solution like ReturnGO to automate your returns process and simplify things both for your customers and for your team.Provide customers with an online return portal where they can return items without having to deal with back-and-forth emails or wait for someone to get back to them. Set up your return portal to automatically follow your return policy, and give your customers a convenient self-service returns experience.The ideal return process is hassle-free for your customers and cost-effective for your business. Having a good system in place for handling eCommerce returns differentiates your brand, creates a competitive advantage, makes you more profitable, and reduces your return rate. Analyze Your Customers’ Return Patterns Just like you can track which products sell most, you can also track which products are most frequently returned and why. Part of using a returns management system includes having access to insights into your customers’ return patterns, which can help you take data-driven actions to reduce your return rate. Track common return reasons and how your customers like to handle returns. Products that are frequently returned may be defective, packaged poorly, or have an unclear product description. Identifying problematic products and correcting the issues can help you avoid potential future returns for those products.Encourage Exchanges Over Refunds Your return and exchange policy should make the returns process seamless and hassle-free, and give customers a clear incentive to choose an exchange over a refund. A hassle-free exchange process helps keep your customers happy by giving them what they need. Prioritizing exchanges over other types of returns can save your eCommerce store a lot of time and money.More than half of Shopify returns are due to customers ordering the wrong size or style. Giving customers the option to exchange their order for a more suitable product leaves them with an excellent customer experience and increases the chance they’ll buy from your store again.Incentivize customers to request an exchange instead of a refund by offering coupons, discounts, or free shipping specifically on exchanges.Exchanges enhance the customer return experience, increasing customer loyalty and retaining revenue that would be lost with a refund. Prioritizing Reducing the Rate of Your Returns Making sure customers have all the information they need will help provide your customers with a clearer picture of your products and ensure that a higher percentage of them are satisfied with their purchases. Streamlining the return process will help to leave your customers satisfied and provide you with information on how to serve them most effectively. Reducing the number of returns is in everyone’s best interest. Having fewer returns saves you money and creates a better customer experience. Start small - pick one strategy and take the first step towards reducing your return rates.

Learn eCommerce with Digital Experts

As eCommerce continues to grow, user penetration of the market is expected to reach 82% by 2024. This industry has proven to be able to withstand economics and geopolitical storms, which is why many want to be part of this fast-growing sector. It may be your dream to become a successful eCommerce seller, but how do you get there? eCommerce training can be an ideal solution for anyone who is starting an online store or wishing to enhance the customer experience on their platform. Courses on eCommerce can provide information about the basics and new advances straight from people who have experienced it all and came out on top. Hyper AB Testing Introducing Hyper AB testing, an online course from the Israeli marketing agency EZ Social. Their experience in dropshipping and sales led them to develop an online course that has become extremely popular. As part of the course, students learn everything from scratch, including: Setting up a store on Shopify Identifying winning productsEstablishing a financially viable website, one that generates sales with large carts, repeat customers, and a year-round varietyAdvertising on Facebook, Instagram, and Google Working with influencersCustomer service basics About the Instructors As they began their careers when they were only 18, Ziv Habob and Elon Allouche both have a great deal of experience in digital marketing. After pursuing their own distinct paths in the world of digital marketing, they founded their agency together in 2015. Businesses of all sizes are advised by EZ Social on how to generate digital sales. The agency offers consulting services in the field of digital marketing, digital stores, dropshipping stores, and creative marketing strategies for businesses and entrepreneurs. By developing a successful; marketing strategy, they help business owners and entrepreneurs sell more, at a higher price, and to a greater audience. For now, the course is taught in Hebrew only. Check it out here.

Learn to incorporate videos in your ecommerce marketing

The retail landscape of the 21st century has been slowly dominated by eCommerce. Over the last two decades, retail structures have shifted from physical stores to internet ones - mainly due to the accelerated advent of the World Wide Web and internet technology. In 2020, more than 2 billion goods and services were bought and sold online. Estimates suggest that this number will steadily increase over the next few years. By 2025, eCommerce sales will account for more than 25% of global sales. There has been a steady increase in the number of sites recently because of aggregators like DotPe and Shopify. Their proprietary technology allows even the smallest businesses to compete with multinational corporate giants. The Importance of Product Videos As you can understand, the world of eCommerce is cutthroat and intensely competitive. Preliminary estimates suggest that more than 20 million platforms are currently active on the internet. If you want people to choose your products and services, you must set yourself apart from the competition. Doing so is not easy, but skillfully made product videos can give you a much-needed edge over your competition. Recent market research has definitively proved that visual merchandising plays a big role in a customer’s decision to make an online purchase. So naturally, product videos play a major role in that particular aspect. What is a Product Video? A product video is an attractive video that shines a spotlight on the benefits of your product. The fundamental objective of a product video is to educate and inform viewers about the products you have on sale. Since your business is online, your customers should be able to explore your offerings without having to make a physical visit. The end goal is to humanize the experience. Research has shown that this leads to conversions and sales. Now, take a look at the different kinds of product videos that you can create. Types of Product Videos Here is a brief summary of the various kinds of product videos that you can create - #1 Background Video This is a popular video type where you explore the origins of the products/services that you are offering in your ecommerce business. This allows you to tell a story about the origins of your product and what inspired you to create it. Then, naturally, it lets you explain exactly why your customers need the product and how it will benefit them. #2 Testimonial and Review Video People are naturally wary of eCommerce platforms because they don’t want to get taken in by a scheme. A great way to establish trust and connect with your customers is to publish testimonials from faithful customers who have purchased and loved your products. Then, you can easily piece it together using a free video cutter from short snippets. #3 How-To Product Video If your product is unique, you should showcase its uniqueness by filming a how-to video. It is the best way to demonstrate exactly how the product will help its customers. It can also be used as an educational resource by your customers. This is a must, especially if your product is complex and requires guidance. Product Video Aspects to Keep in Mind While working on the eCommerce product video, you must keep some things in mind. These will help you to create something that has the maximum impact on your intended audience. Use subtitles/closed captions: Did you know that almost 70% of people watch videos without sound? Your video conversion rates will improve dramatically if you include subtitles and closed captions. It is also an inclusive move to include closed captions. A proper view of the product: The star of the product video has to be your product. Ensure that the center of attention is the product and that it is captured from all angles. Work with professionals so that you receive a high-quality video that makes your product look alluring. High-quality editing: You need to ensure that the video editing quality is outstanding. Bad cuts and sloppy editing can decrease a viewer’s interest in the video. You can use an online free video cutter to implement seamless cuts that elevate the overall user experience. Tangible Benefits of Using Video Marketing A well-produced video is a precious asset. It can do wonders for your brand and complement the marketing strategies already in place. Here is a rundown of the tangible benefits you’ll enjoy if you implement video marketing for your eCommerce site. #1 Videos Lead to Sales More than 80% of market research survey respondents revealed that they had chosen to buy a product after they watched a video about it. Watching the product being used allowed them to understand why they needed it. The objective is to provide the customer with a great experience, which will automatically lead to a sale. #2 Videos Help Build Trust This advantage is a no-brainer. Once a customer sees the product in action and explores testimonials from satisfied clients, they will begin to trust your brand. A well-made video can lubricate this process. If they’re happy with what they receive, they’ll soon return with another order. They will also tell their friends and family about you and provide you with some free publicity. #3 Videos Help in SEO Not much is known about the Google search engine algorithm, but it is clear that it loves videos. Therefore, if your brand website features relevant videos, then you are bound to rank higher on the search engine results. In addition, videos contain numerous backlinks, which are invaluable. You should also remember that sharing videos on social media is very easy. Some Final Words This article has been a comprehensive breakdown of all the reasons why you need to invest in a video marketing strategy for your eCommerce store. It will give you an advantage that will allow you to stand out among the intense competition. You will also be able to connect with your target demographic and build a lasting relationship with them.

WooCommerce & BeProfit Success Story - 28% Growth in Just 4 Months

Running multiple eCommerce businesses is not an easy gig, especially given the stiff competition in the marketplace. Online sellers must oversee many things, from lead generation to order management to reduce unnecessary costs. Seam Lim -CEO of Lens007 and LensGoGo – could entirely relate to this challenge. But not anymore! Seam Lim has launched 4 successful online stores since 2016, offering glasses, contact lenses, and Japanese goods. This year, Seam Lim partnered with BeProfit to capture all profit opportunities, track all expenses, and grow his business. After joining BeProfit in March, BeProfit established an ongoing relationship with Lim and customized unique features to meet his business needs. The Goal Overall business growth, from the number of orders to profit margins. The Challenge Lim needed a simplified and all-in-one solution to track and manage his profits and expenses. In the ever-evolving eCommerce industry and in his business niches, Lim had to make data-driven decisions to stay competitive and profitable. So, he started looking for tools that could help him achieve better control of key metrics of his business. That's when he stumbled upon the BeProfit profit tracker app. The Solution BeProfit - Profit & Expense Tracking App The Results 21,000 monthly orders $12 Million annual GMV $1.4 Million annual gross profits 28% Growth from April to July Lim’s Favorite BeProfit features: Real-time tracking With this app, Lim can track his business data anywhere, anytime, on any desktop or mobile device. He can even collaborate with his staff in a shared workspace in real time. Perfect Automation No manual work! So, it saves Lim and his team a lot of time. Now, they can set their profit calculation preferences, create custom data reports, and build shipping profits, all in one place. Calculation of all shipping costs As he runs a number of stores, Lim can have his shipping, fees and other expenses pulled automatically from his online platforms. It allows Lim to get detailed, up-to-date reports on all shipping costs. Here’s what Lim has to say about BeProfit: “BeProfit has changed the way I calculate my COGS, shipping, and other expenses as it allows for perfect automation. Not losing money is as important as making money, and thanks to BeProfit, I am now able to track my net profit accurately. Additionally, they’ve been super helpful and customized features to suit my needs.”

5 ways to increase online sales for BFCM 2022

Every Black Friday Cyber Monday (BCFM), brands and retailers come through with generous price slashes and limited-time deals to drive sales. Customers all around the world start queuing up hours in advance to secure the best and most cost-saving deals they can find all year round, while some others may anxiously refresh an e-commerce store page and stay tuned to a limited-time online sale. With all the buzz generated yearly, BFCM is well-regarded as the most opportune event of the year where customers can expect a variety of deals and discounts. As an e-commerce retailer, how can you turn the adrenaline and rush of BFCM into a profitable sales opportunity? There are a number of simple and proven sales tactics you can employ to make sure BFCM this year is a huge victory for your business. You should be engaged with these tactics before, during and after the event to maximize sales effectiveness along the way. Before the Event 1. Ensure Your Site is Able to Handle the Traffic There could be nothing more disastrous than seeing your store crash and being unable to handle massive amounts of requests on the actual day! This is an entirely avoidable situation, as long as you do the right amount of preparation beforehand to ensure your store can accommodate an increase in traffic. To prevent such an occurrence, make sure you do load testing before the actual event with tools like k6.io, and be sure to optimize loading time. Along the way, you also want to ensure that your site is optimized for mobile as a large portion of customers will be browsing from their phones. Wherever possible, create a smooth and seamless online experience for customers regardless of their device type. This boils down to being strategic with what Shopify theme you use, the types of graphics you integrate, and even the placement of buttons and banners. Every design element should be well thought out and intentional, building a well-rounded customer journey and experience. 2. Think Ahead and Start Planning Your Digital Marketing Approach Digital marketing is crucial for every online business, especially with customers’ limited attention span. It’s even more pressing to get eyeballs on your storefront to even stand a chance at getting a sale. With that in mind, you need to ensure your digital strategy is able to meet your sales targets. Start planning ahead with Koala Inspector, which is a free business intelligence tool you can download to get access to insights on your competitors. Using the Koala Inspector, you can detect which ad campaigns your competitors are running, especially if they are already ahead of the game and have started running BFCM ads. This would be a wise approach to take, which will save you time and resources and immediately inform your approach with data-driven insights. Another way to start planning your digital marketing approach is to write your ad copy in advance. Whether you’re advertising on Facebook, TikTok, Instagram or writing an email campaign, effective copy will resonate with the right audience and unlock a world of e-commerce opportunities. Start writing witty copy which taps into customers’ fear of missing out, integrating words like “limited time only” to urge quick action. You can read more tips on writing copy for BFCM campaigns here. During the Event 3. Feature a Doorbuster Deal for a Limited Time Shopify recommends having a doorbuster deal to attract customers to your store at the start of the BFCM sale, and we couldn’t agree more. This is one of the most-utilized strategies and one that you should already be thinking about to launch your BFCM sale. What is a doorbuster deal? Think of it as a deal that’s just too good to be true - one that customers will be strongly motivated to visit your store to purchase, which comes in limited quantities. A doorbuster deal will attract large crowds to your online store and create strong demand, especially if you provide the deal in a limited supply. The best part about a deal that’s too good to be true is that it spurs word-of-mouth marketing activity, drawing attention to your store in an organic manner. Once customers have arrived at your store, they can then enjoy other deals such as having free shipping with a minimum order value. This will also incentivize them to add items to their cart, to meet this minimum value to enjoy the deal. 4. Include exclusive voucher codes to improve sales An excellent tactic to urge customers to buy, while creating a feeling of exclusivity, is to distribute exclusive voucher codes to drive sales. You could include these voucher codes in email marketing campaigns, feature them for a limited time on your Instagram story, or even in a pop-up window on your storefront. Whichever tactic you choose, having an exclusive voucher code will also improve your social engagement as customers will need to go on whichever platform to obtain the code. Voucher codes which you give out can also be exclusive to a particular product or bundle, and you can give voucher codes for higher-priced goods to improve the average order value. This will dramatically improve profit margins if you’re strategic with how you go about this approach. You can also distribute free shipping codes if you’re not keen to give out discounted deals. After the Event 5. Keep Your Customers Engaged with a Loyalty Programme Customer retention is so important in the e-commerce age. Once a customer has bought a product from you, you should immediately get them to sign up for your loyalty programme on the checkout page, so you can keep them engaged after their initial purchase. Making sign ups an easy and one-step process will improve your odds of getting them to be part of your loyalty programme. Once they’ve joined the programme, be sure to send out regular communications via email to keep them engaged. Give out member-only discount codes, conduct member-only sales events and invite them to your next big launch ahead of other customers who are not signed up. These are some simple yet effective ways to accelerate activity for your e-commerce store, while ensuring sustainable, long-term growth. Conclusion As we’ve demonstrated, forward planning for e-commerce stores is the best way to succeed during BFCM. With tons of competition in the market, it’s easy to think that it’s a space that’s too saturated to compete in, but you won’t want to lose out by being disengaged. Employing a few simple and proven tactics can really help you achieve your sales and growth targets, while giving you momentum to continue selling to loyal customers even after the event.

What Is Web Personalization and the Profits It Can Bring

For many years predicting customers' expectations, wants and needs was one of the biggest challenges marketing had to face. Although merchants all over the world still have to guess and invent new tactics to earn customers’ love and loyalty, the process has become much easier. The key to success is to listen and hear your customers. Of course, physical stores have an advantage here, as they can receive the information from the horse’s mouth. But online marketing invented its own methods, which made eCommerce a competitive sphere. Web personalization is the one. In this article, we’ll try to figure out what web personalization is and what impact it has on sales in eCommerce. What is website personalization (what is needed for web personalization)How to personalize your website (translate, product recommendations, page load speed, interaction with customers)The benefits of web personalizationConclusion 1. What is website personalization? Personalization is the act of tailoring customer experience to meet the needs of each customer individually. Website personalization includes creating conditions to cater to customers' interests and provide a seamless experience on the website. If we look at personalization from a customer perspective, website personalization is the form of assistance from the brand to find desired products and services through conveniently arranged and rendered information, which is oriented on the individual visitor. To display only relevant personalized information to each customer, websites rely on automatic data collection, customer profile and business goals. There are several ways to collect data about the customer: through sign-up forms, where users should fill in their personal information, via cookies (show visitor’s activity) and web beacons (collect statistics of the number of visitors on the page or links clicked), transactional history and other company records, etc. A customer profile also gives an idea of customer interests to make web content personalized. The profile usually contains information about location, gender, age, the industry they are involved in, purchased products and reviews left, etc. And, finally, a personalization strategy should be based on the business goals you set to follow your business needs and wisely guide visitors in the right direction. 2. How to personalize your website The website personalization process can vary depending on your business goals. In this post we’ll describe the main steps you can start from to make your website content more personalized. #1 Translate your website into your customers’ language Website personalization is only possible if your customers understand the language of the website content. Website translation improves customer experience and contributes to trustful relationships with buyers. To make a website serve your business goals, you’ll need to identify your target audience and provide it with the content they understand. Of course if your business is oriented only on local audiences you can skip this step, but bear in mind that selling in multiple markets can increase your revenue greatly and improve brand awareness on the local market even more. Once you have decided on the languages for your website, you’ll need a good translation app to generate quality translation without fuss. For Shopify merchants, there is a big choice of website translators available. We can recommend LangShop AI Language Translate as the most feature-rich and quality engine. The app supports 241+ world languages and allows merchants to translate the entire store with different translation methods: manual, AI machine, pro or agency translation. For quick browsing you can implement a language switcher or customize language redirect, which automatically detects the preferred language and displays the relevant language version. It’ll drive more traffic and improve customer experience in your store. #2 Improve navigation The second aspect you should consider for website personalization is website navigation. Well-arranged navigation works magic. If a visitor can quickly find the desired product and a website helps with it by providing smart product recommendations and filters in product search, the chances to convert increase significantly. Shopify app store offers 50+ apps oriented on product search and filters. Same situation in the product recommendation apps market. But be careful, even though product recommendations allow visitors to find products relevant to them, too many up- and cross-selling blocks on the website will cause nothing but customer irritation. Localization is a crucial part of website personalization. Together with the content translation mentioned above, the design, images and SEO components should be localized to meet audience expectations and needs. You can change the catalog based on the stock for a particular country, use different images to reflect local realities, and consider multilingual SEO to attract an audience from a targeted country. Display product recommendations based on the tastes of the local audience is a widespread practice, especially among streaming platforms. It’s also a form of website localization. #4 Build a strong communication channel What can win customers’ trust more than a brand ready to listen to them and discuss possible issues, share trends, give useful advice, etc? Creating a channel for communication will help to engage your customers, discover more insights and personalize user experience. It doesn’t matter what channel you’ll use: social media, blog or community. What is really important is to constantly maintain communication, answer questions, be sincere, and add interesting and entertaining content. The benefits of web personalization Personalization is a powerful technique to improve customer service and increase profits. Personalization is considered to be a trend in 2023, as it has proved its effectiveness. According to the Accenture survey, 91% of customers claim they’re more likely to buy from brands that recognize and remember their choice to employ it for subsequent browsing. Econsultancy research revealed that in 80% of companies there’s an uplift after implementing personalization, while a McKinsey study proved that 71% of customers today expect to receive a personalized experience on the website. As you can see, there’re a lot of reasons to implement website personalization. But what concrete benefits can it bring? Benefits of personalized marketing: Better customer experiencePersonalization makes the searching and purchasing process much easier for buyers.Makes content more relevantEven if you sell a lot of products, content personalization will simplify browsing and reduce clutter for buyers.More opportunities for customer engagementInteraction with buyers is crucial for personalization.Improved customer acquisition and retentionCustomers are more likely to buy products when a brand takes care of their experience on the website.Improved ROI of a marketing tacticAs more visitors are converted into customers when the website is personalized, the return on investment also increases. Conclusion Website personalization is a powerful marketing tactic to improve customer experience on your website and boost your sales. If customers feel that exceptional way the brand treats them, they pay it back. So, personalization can bring a lot of profits and that’s why it is worth investing.

Best 12 Product Return Management Software For Ecommerce

Do you know, 80% of ecommerce customers believe that a lousy return experience can break their loyalty? That’s the reason why you should integrate with good return management software and streamline your return process. If you are looking for return management solutions, then you are at the right place. Here we have curated a list of the top 12 software that will assist you in managing your returns. So, let’s dive in and check out all the software: Helplama HelpdeskHappy Returns Loop Returns Return Logic Returnly AfterShip Orderhive Ordoro Return Rabbit Narvar Ship HafbackReturnGo Helplama Helpdesk Helplama Helpdesk provides 24X7 return management in your store which ensures that no malpractice occurs while returning the product. It even assists you with the entire order and return history of customers which helps you in reducing return abuse in your store. Features Empower your customers to create returns/exchanges with an automated self-service portal.Allows you to download return labels in just a click. Helplama provides proactive support by automatically identifying delays related to your customers’ orders which you can solve beforehand and scale up the customer experience. Pricing Free- 15 DaysStandard- $99/Month/3 usersPro- $199/Month/3 usersEnterprise- $399/Month/3 users Start 15-day Free Trial Happy Returns Happy Returns is one of the few software that provides three types of returns solutions - return to the store, return bars, and product exchange. It provides an automated custom process by automatically submitting an electronic commercial invoice on your behalf. Features You can write custom return reasons, which will help you analyze the reason for product return. Provides multilingual support in 6 different languages like Dutch, French, Spanish, and more. Pricing Plus- $500/MonthEnterprise- Custom pricing Visit Website Loop Returns Loop Returns can automatically enforce your return policies and approve, reject, or flag a product return, saving you time and manual labor. The software has inbuilt metrics that can bifurcate the number of returns, exchanges, shopping, and more. Features Allows you to solve the reason for the return by collecting customer reviews and converting them into a report. Comes with a logistic feature that allows you to decide where the product should be returned. Pricing They have not listed the pricing. Visit Website Return Logics This software allows your warehouse team to get a birds-eye view of all the returned inventory, shipments, and more that have taken place in your supply chain. It even allows your customer support team to automate manual tasks and cut down on email queries. Features Return Logic provides warranty return and ensures that the returned item reaches your location safely. Gives you a report on the most profitable shoppers. Pricing Essential- $299/MonthBusiness- $599/MonthEnterprise- Custom pricing Visit Website Also Read: Learn eCommerce With Digital Experts Returnly If you are a company working for a cause then Returnly’s green return can be beneficial for you. The green return allows your customers to keep the product with them if it can not be reused, for example, cosmetic products, skin care products, low-value products, and more. Features Has a tracking page that assists your customers to track returns and order delivery. Allows international and in-store product returns. Pricing You need to book a demo to get their pricing. Visit Website AfterShip AfterShip allows you to custom-build a tracking page and provide branded experience to your customers. Additionally, it can send notifications to your customers via Email, SMS, and Facebook and make them aware of the return process. Features It can drive sales with email marketing campaigns. You can capture leads with AfterShips’s pop-up form. Pricing Essential- $11/MonthPro- $119/MonthPremium- $179/MonthEnterprise- Custom pricing Visit Website Orderhive Orderhive is a B2B and D2C order and return management software. It provides accurate stock counts with integrated warehouse management that saves your time and reduces the chances of human error. Features You can categorize, improve, and prioritize fulfillment categories. Comes with advanced reporting. Pricing Essential- $125/MonthPro- $225/MonthPro Plus- $325/MonthEnterprise- $500/Month Visit Website Ordoro Through Ordoro you can create and track RMA (return merchandise authorization) directly from their original order. The software can automatically send a return label to customers via email and ensure that your customers don’t send the article to the wrong address. Features Ordoro can receive and restock your returned orders.Can integrate with many shopping carts like Shopify, BigCommerce, Magento, WooCommerce, and many more. Pricing Free- 1000 Orders/MonthExpress- $59/MonthPro- $499/MonthEnterprise- $999/Month Visit Website Return Rabbit Return Rabbit’s workflow automation can automatically accept or reject a return request which saves your agents’ time. Moreover, it can automatically send emails to your customers and keep them informed of every return process step. Features Has dashboard analytic feature. Return Rabbit has an order tracking page that can be customized as per your store. Pricing Startup Plan- $200/MonthGrowth Plan- $400/MonthMarket Leader Plan- $515/MonthEnterprise Plan- Custom pricing Visit Website Narvar Ship Narvar Ship has more than 200,000 drop-off locations that allow your customers to easily return the product. You can even set VIP rules and prioritize your important customers. Features Can send notifications via email, SMS, Whatsapp, or Line. Promotes the exchange of products which reduces the return rate in your store. The software can predict the delay in delivery according to the courier service providers. Pricing They have not listed their pricing, you need to contact their sales team or book a demo to get a better idea of the plans. Visit Website Hafback Through Hafback you can build a branded return page and it can even integrate with your Shopify store in minutes. Additionally, Hafback works towards a green environment by planting 1 tree in exchange for 1 return. Features Hafback allows you to eliminate reverse logistics costs. It allows you to create a separate selling page for returned products. Pricing Basic- $199/Month Visit Website Also Read: 6 Best Plugins To Enhance Your WooCommerce Store ReturnGo With the help of ReturnGo you can easily convert returns into store credit and ensure you sell a product in the coming future. It allows your customers to drop the product at your nearby store reducing the chances of a product being lost. Features Can notify your customers of every return process reducing customer support queries. Provides actionable insights. Pricing They have not listed their pricing plans. Visit Website » Discover how return rate calculation works Conclusion Now, in the end, we hope that this article will help you decide on the best return management software. Although, most of the above-listed return management systems provide a free trial which you can use and then choose the best from the lot. However, if you are looking for software that allows you to discover your true ecommerce profit, then you should try BeProfit. It provides a cutting-edge cohort analysis for deep-level insights into customer lifetime value and marketing performance. Moreover, you can use the app anywhere and anytime to get your data. So, what are you waiting for? Start your free trial now!

How to Sell Product Bundles on Shopify

E-commerce merchants often face the challenge of increasing their store's revenue. While acquiring new customers can be effective, it can also be costly. A more cost-efficient strategy is to focus on boosting sales from existing customers. One way to do this is by offering product deals throughout your store. Upselling and cross-selling deals can be highly successful and have been known to account for a significant portion of revenue for companies like Amazon. By understanding the concept and implementation of product deals, merchants can increase their store's revenue. So, let’s take a look at what product deals are and how you can use them to generate more revenue. What are product bundles and how do they work? The selection of product deals to implement in a store is contingent on various elements such as the products being sold, desired revenue targets, and target audience. If you're in need of ideas, here are some examples of effective product deals that have been utilized in the past. 1. Add cross-sell bundle deals to your product pages Encouraging customers to purchase more by cross-selling on product pages can be an effective strategy. Similar to "frequently bought together" or "customers also purchased" deals on Amazon, cross-selling deals aim to incentivize customers to purchase complementary products. To maximize the success of this type of deal, it's essential to ensure the products being displayed or offered complement the initial product the customer is viewing. Source: dipalready.com As illustrated, Dip, an eco-friendly haircare brand, utilizes cross-selling deals on its product pages. When customers are viewing a travel tin, Dip presents an option to purchase a second tin in a different color at a discounted price. This deal is particularly effective as Dip's product line includes both shampoo and conditioner bars, making it logical to offer the purchase of two tins together. 2. Create packs of products to sell as a single item A powerful cross-selling method is to present pre-assembled packs of products to customers. This approach is ideal for merchants who sell a significant amount of gifts as it allows them to bundle several products together into a gift set, suitable for seasonal sales or special events. This approach not only simplifies the shopping process for customers, but also helps them to find what they are looking for without having to navigate through multiple product pages. Source: shop.huonaqua.com.au Check out this fantastic illustration of a gift basket above. Huon Aquaculture not only created a convenient product bundle that customers can easily purchase with a single click, but they also made it highly attractive to buy. Firstly, customers can easily see what is included in the basket, including the size of each individual product. Secondly, the company added an alluring lifestyle image of all products in use together, demonstrating the benefits of buying multiple products over a single item. 3. Use tiered discounts to promote upselling Customers love discounts! A smart way to promote larger purchase is to offer tiered discounts that motivate bulk buying. For instance, you can offer an upselling opportunity to a customer by offering a 10% discount when they buy two of a product, 15% discount when they buy three, 25% discount when they buy four, and so on. Source: samarabags.com Samara provides tiered discounts for their jewelry boxes as depicted above, they highlight the savings in a clear way, making it easy for the customers to perceive the benefits of buying in bulk. Furthermore, they offer multiple tiers, providing flexibility for customers who may want five boxes but not ten. 4. Inspire your customers to purchase complete looks A popular strategy among fashion e-commerce brands, "Shop the Look" is designed to boost average order value. This approach features a dedicated page in the store, showcasing images of different product groupings, like a complete ensemble of a hat, a dress, and shoes. This visual representation allows customers to see how multiple items complement each other and purchase them together, similar to how mannequins are used in physical stores. Source: arthouseco.com.au "Showcasing a "Shop the Look" feature can be a great way to boost your average order value (AOV) by encouraging customers to purchase multiple products together. As seen above, Arthouse Co. uses this technique to sell matching artworks for living rooms, by visually displaying the complete set and offering a discount for purchasing multiple pieces. This approach can be beneficial for not just fashion retailers but for any business that sell products that complement each other." 5. Let customers build their own bundles Customers appreciate the ability to tailor their purchase to their specific needs, which is why "build-your-own" product bundles are a popular sales strategy. "Bundle builders" allow customers to select the products that they want included in their bundle, making the purchase more personalized. This can be particularly beneficial when compared to pre-defined bundles, as customers may not be interested in all of the products included, but with a bundle builder, they have the option to exclude any unwanted items and end up with a bundle that perfectly suits their needs. Source: lilisampedro.com.br Lili Sampedro, a Brazilian swimwear brand, utilizes "family kit" pages on their website where customers can select a child's swimsuit and then pair it with coordinating adult swimsuits and beach attire. This approach of allowing customers to build their own product bundle allows for a personalized shopping experience, where shoppers can purchase matching products that fit their individual style. How to add product bundles to your store If you want to add product bundles to your Shopify store, you will need to use a third-party app or a custom-coded solution. One app that can help you with this is PickyStory, which is user-friendly and offers a variety of deals and discounts that can be added to different pages of your store. Try PickyStory free Boost your bottom line with product deals To boost your store's average order value, offering bundled products and deals can be an effective strategy. When developing these deals, it's important to take into account factors such as the products you sell, your target audience, and the layout of your store. Finding the right approach may require some experimentation, but once you find the right formula, you can expect to see some great results.

Best-Selling Jewelry Products: Insights from BeProfit’s Analysis

Are you an online jewelry seller looking to stay ahead of the competition? Then it's time to take a closer look at what your customers want. Nowadays, shoppers are moving out of their comfort zones and trying more than just traditional diamond or gold jewelry. Additionally, jewelry preferences vary according to the occasion. At BeProfit, we analyzed hundreds of products from leading jewelry stores and found some interesting insights about what sells best. In this blog post, we'll share two of the best-selling jewelry products based on our analysis. Custom Name Necklaces Custom name necklaces are a type of personalized jewelry where customers can choose a name and get it engraved on the necklace's surface. These necklaces are available in various materials, but the most common ones are sterling silver. Custom name necklaces are extremely popular among the younger population, especially teenagers. They're also a common preference for gifting purposes, as many people get their partner's name on the necklaces for personalized gifts. Coen Fredriks, an eCommerce Growth Strategist at Code, offers some valuable tips for sellers: Customized jewelry is personal and unique, and shoppers are more willing to purchase such jewelry. Think about birthdays, family bonding, and seasonal gifts like Valentine's Day. Vedder&Vedder specializes only in personalized jewelry and is the leading jewelry brand in the Netherlands. Initial Necklaces Initial necklaces are a type of necklace with initials on its surface. These designs are trending for their implication of special meanings for the wearers. Sometimes, the necklaces are combined with other elements to provide a modern and innovative touch to the overall look. Custom initial necklaces are worn by many A-list stars. It makes a great choice for loved ones, plus they offer much-needed minimalist elegance. In fact, one of the strategies recommended by Rakefet Yakobi, CMO at Mayple, based on +50 jewelry brands they've worked with, is to personalize products. Customization allows your customers to create unique pieces and express themselves. It could be a unique wedding ring or a recreation of a sentimental jewelry piece. Conclusion As personalized products become more popular in retail, these items are aligned with the trend. According to a recent study, one-fourth of consumers would be willing to pay more for a customized product or service, and in some categories, more than half are interested. Do you offer custom jewelry? If not, you should consider incorporating this trendy style into your catalog. To get even more exclusive insights from our analysts, we invite you to download our eBook on eCommerce jewelry insights. Based on our analysis of hundreds of online jewelry stores, this eBook reveals the top-selling products, biggest expenses, and typical profit margins in the industry.