LtvPosts and articles about LtvBlogTracy PuckettHow to Improve Your Customer Retention Strategy With Email MarketingYou’ve probably heard that acquiring new customers costs more than keeping them. Most studies show acquisition marketing is six to seven times more expensive. ...CommunityHow do you calculate the lifetime value of a customer?Hi all, I'm running an e-commerce store on Shopify and still learning how to analyze the analytical reports and understand Google Analytics. Right now, I'm lear...CommunityWhat is the difference between LTV vs. CLV?I have seen both of these terms used on separate occasions, but they seem to have been used in similar contexts. I was wondering if there is actually a differen...CommunityWhat ratio of LTV to CAC is good for e-commerce?I am analyzing my customer lifetime value against my customer acquisition, but I don't actually know if the ratios that I am getting are good. Is there a benchm...CommunityWhat is the formula for calculating customer churn rate?How do you calculate the customer churn rate and what is considered to be a good rate?CommunityRetention ratio: How do you calculate it in excel?What is the average retention ratio, and what formula do I use to calculate it in excel?CommunityWhat does net customer retention rate mean?What does net retention mean, and how do you calculate it?CommunityWhat percentage of sales come from repeat purchases?What is the average repeat purchase rate, and how much more profitable are repeat customers?CommunityWhat are the KPIs for measuring customer retention?How do I measure customer retention?CommunityWhat does the LTV:CAC ratio indicate?What does LTV to CAC tell us, what would be a good ratio, and how do we calculate it?CommunityHow do you calculate the customer churn rate?What is an example of a customer churn rate?CommunityWhat is the formula for calculating the retention ratio?What is a good retention ratio and how do I calculate it?CommunityEcommerce: What is a good repeat order rate?What is the average repeat purchase rate, how do you increase it, and better the lifetime value of your customers?
