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What does net customer retention rate mean?

Asked 3 years ago

What does net retention mean, and how do you calculate it?

Net customer retention rate Customer retention Ltv Customer lifetime value

Gareth Browne

Friday, November 12, 2021

Net rate is your absolute total of how many customers you retained during a period of time, which is a calculated total of your company's  business strength. To calculate any Net Retention Rate the formula is as follows:
MRR + Expansion Revenue = Month Revenue.
Month Revenue - Lost revenue due to downgrades or cancellations / starting MRR

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