How do you calculate the customer churn rate?
Asked 5 years ago
What is an example of a customer churn rate?
Gareth Browne
Friday, November 12, 2021
Formula for calculation is as follows: Take the number of customers that you lost over the last quarter and divide that by the number of customers that you started with last quarter.
An example of this is if CompanyNameHere had 1000 customers at the start of the month, and only 900 customers at the end of the month, that would be a churn rate of 10%.
Please follow our Community Guidelines
Related Articles

Top 16 Ecommerce Agencies to Supercharge Your Store
Staff Editor
May 22, 2023

Essentials of Profit & Loss Statements: A Beginner's Guide for E-Commerce
Rebekah Brace
August 8, 2022

CAC vs. CPA: Differences & Importance for E-Commerce Sellers
Ashley Stander
May 4, 2023
Related Posts
Can't find what you're looking for?