Ecommerce: What is a good repeat order rate?
Asked 3 years ago
What is the average repeat purchase rate, how do you increase it, and better the lifetime value of your customers?
Gareth Browne
Friday, November 12, 2021
A repeat purchase or repeat order rate that is at least good or decent seems to be around twenty percent to forty percent. Reports from Shopify have stated that a twenty seven percent repeat purchase rate is a good baseline to start from. There are multiple strategies you can use to up your game. Optimizing your email engagement, Incentivize second purchases, consider maybe a loyalty program.
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