Marketing expensesPosts and articles about Marketing expensesCommunityHow do you increase ROAS in ecommerce?Hi, my social media and Google ads are currently taking more money than I'm getting in return. Am I doing something wrong? I thought this was going to be a bree...CommunityWhat is the average ROAS for Google vs. Facebook ads?Hello everyone, which do you reckon is a better tool for running online ads. Do you use Facebook or Google? CommunityAre marketing costs included in gross profit?I'm coming to the end of my second month as a new Shopify store and had a question about gross profit. Are marketing costs part of gross profit? How do I calcul...CommunityHow do you lower advertising costs in e-commerce?I advertise on Facebook, Instagram, and Pinterest, and I found that my marketing expenses have gone so high that it takes up almost half of my store's revenue. ...BlogShir LapidotBe Profitable: Why You Should Care About How Your Data Fits Together Your ad analytics and other profit-driving data shouldn’t live alone. Comparing ad spend and software tool performance across platforms is just as critical as ...CommunityHow much do influencer marketers make?Is influencer marketing a profitable niche? Would you, as a business owner, use an influencer marketer? Is it worth it? CommunityIs SMS marketing a good idea?Would you say text marketing is cost-effective? Does it work for you and your business?CommunityHow cost-effective is newspaper advertising? I know that digital advertising is probably a better way to reach more audiences, but there are a lot of costs involved. If I were to advertise in the newspaper...CommunityIs it cost-effective to advertise with flyers? I see lots of businesses use flyer distribution as a method to reach broader audiences, by handing them out in busy places like the mall. Is it a cost-effective...CommunityHow high should marketing expenses be for small businesses?I'm in the process of starting a new store on Shopify where I'm going to be selling workout clothes like Gym Shark, and I was wondering what marketing expenses ...
