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Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

Retention & LTV

Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

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What is the average ROAS for Google vs. Facebook ads?

Asked 2 years ago

Hello everyone, which do you reckon is a better tool for running online ads. Do you use Facebook or Google?

Facebook roas Return on ad spend (roas)Target roas Google ad roas

+5

Art Barnett

Wednesday, June 22, 2022

The better tool depends on your business and customers. If your target population hangs out on Facebook more often than on Google, you should prefer running your ads on Facebook. Similarly, if your target audience uses Google more often than Facebook, you know which platform to choose for your advertisement campaigns. If we talk about the average ROAS for both platforms, the average ROAS for Facebook is 10.68, while the average ROAS for Google is 13.76.

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