Is SMS marketing a good idea?

How much do influencer marketers make?

Is influencer marketing a profitable niche? Would you, as a business owner, use an influencer marketer? Is it worth it?

Is it cost-effective to advertise with flyers?

I see lots of businesses use flyer distribution as a method to reach broader audiences, by handing them out in busy places like the mall. Is it a cost-effective strategy considering all of the pr

Be Profitable: Why You Should Care About How Your Data Fits Together

How to use your online store’s performance data to make key marketing and operations decisions.

Customer Acquisition Cost in E-Commerce: How to Find Yours

What is the customer acquisition cost (CAC)? Learn the answer here, as well as how to determine the CAC for your business.

Google Analytics: How do you analyze a conversion path?

What is the average product return rate in eCommerce?

Is there a way the calculate the average return rate of your online store products?

What does CPA in Google Ads marketing mean?

Is the cost of Snapchat ads worth it?

Why does running Snapchat ads seem so expensive? Does anyone here use Snapchat and find it to have suitable ROI to cover the marketing expense?

How much revenue does email marketing generate?

How can I use email marketing to sell more, increase revenue, and grow my business?

How do you measure a drip campaign metric?

Hi, I've started running DRIP campaigns, but I'm not 100% sure how to measure them. Can someone please tell me how?

Are marketing costs included in gross profit?

I'm coming to the end of my second month as a new Shopify store and had a question about gross profit. Are marketing costs part of gross profit? How do I calculate gross profit? Is it the sales r

How do you measure your business's value proposition?

Is there a specific way to measure and determine the UVP of a business?