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How do you increase ROAS in ecommerce?

Asked 2 years ago

Hi, my social media and Google ads are currently taking more money than I'm getting in return. Am I doing something wrong? I thought this was going to be a breeze, but clearly not. Is there a formula that I don't know of?

Return on ad spend (roas)Target roas break-even point for roas Increase roas

+4

Brock Archer

Wednesday, June 22, 2022

There can be a possibility that you are doing something wrong if your ROAS is continuously plumbing down to the negative. Here are 9 surefire tips you can do to improve your Google ads and social media ROAS significantly:
Improve your Keywords.
Optimize your ads and website for mobile view.
Target the correct demographics.
Study your competitors and their ad campaigns.
Optimize your landing page and other relevant pages.
Implement Conversion Rate Optimization (CRO) strategies.
Promote seasonal offers.
Utilize Product Listing Ads (PLAs).
Enhance the quality score of your ads.

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