How do you lower advertising costs in e-commerce?

TikTok vs. Facebook: Which is better for advertising?

What are Tikok's conversion rates, CPCs, and ROI like when compared to Facebook? Can one use the same marketing strategy as one would on Facebook?

Is it cost-effective to advertise with flyers?

I see lots of businesses use flyer distribution as a method to reach broader audiences, by handing them out in busy places like the mall. Is it a cost-effective strategy considering all of the pr

Does Your Shopify Store Need Automated Expense Reports?

Not sure about automated expense reports? Discover how they work and why your Shopify store needs them.

5 Expert Ways to Lower Your CPA Through Ad Spend

An acquisition can be costly but have poor results. Find out how to lower your cost per acquisition and optimize your ad strategies through ad spend.

5 Simple Advertising Techniques to Increase Shopify Incremental Profit Margins

Discover how you can implement simple advertising techniques to help improve your Shopify store's incremental profit margins.

Top 16 Ecommerce Agencies to Supercharge Your Store

Hiring an eCommerce agency can make the difference between an okay online store and a supercharged one. Read our list of the top agencies in the industry!

CTR Manipulation: 5 Expert Tools & Techniques

Find out how manipulating your CTR can help you achieve organic site traffic and boost your online presence.

Keeping Track of Your E-Commerce Business Expenses

Learn ways to keep track of your expenses so that you don't lose out on valuable insight into your business. Read more here.

Mistakes to Avoid When Calculating Profit for Your Shopify Store in 2022

When calculating profit for you Shopify store, you may encounter a few hiccups. Here is a list of mistakes to avoid when calculating your profits.

6 Most Common E-Commerce Expenses (+ How to Reduce Them)

Learn how to reduce your e-commerce expenses and improve your bottom line by following these simple tips.

Be Profitable: Why You Should Care About How Your Data Fits Together

How to use your online store’s performance data to make key marketing and operations decisions.

What does CPA mean in advertising?

I know that cost per action involves dividing costs by actions, but how does this fit into advertising specifically? Is "cost per action" the same thing as "cost per acquisition" or are they diff

Cost of Sales vs. expenses: What's the difference?

How do you differentiate and categorize the different expenses that come with a business?

How do I track incremental profit as a result of advertising?

Hey, I have some products that have existed on my site for a while, however, since advertising them I have seen an increase in the number of sales on Shopify. Is there a way to track this increme

When using Facebook for advertising, what is a good ROI to expect?

On average, should I be getting a high return on investment if I advertise on Facebook?

Does Facebook pixel cost money?

How do I set up a traffic campaign?

I want to run a traffic campaign to advertise my Facebook business page. What is the best way to set up and run a campaign like this?

Pinterest vs. Facebook: Which is better for social media marketing?

When you compare costs and effectiveness of the audience reach and ads. Are Pinterest ads better than Facebook, or vice versa?

What is a good OPEX for an Amazon store?

I want to make sure that my idea of how much operating expenses should be is as realistic as possible. I want to keep my costs as low as possible, but we need to be realistic in the end.