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How cost-effective is newspaper advertising?

Asked 3 years ago

I know that digital advertising is probably a better way to reach more audiences, but there are a lot of costs involved. If I were to advertise in the newspaper, would it be more affordable?

Newspaper advertising Cost efficiency Advertising expenses Marketing expenses

Emilė Kleopatra Miežlaiškytė

Monday, October 25, 2021

It might be more affordable, but I don't think it's a great option unless your target audience is the elderly. It's very hard to target specific people through newspaper, and you'll never be able to know how many sales it made you. It's no doubt that digital advertising will give you more ROI in most cases.

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