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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
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Business data analysis

December 29, 2022

Perfecting Your Sales Funnel With Micro & Macro Goals on GA 4If you have worked with older versions of Google Analytics—such as Universal Analytics—you will know all about the Google Analytics micro and macro goals. In short, this is what Google Analytics calle
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Business data analysis

December 19, 2022

Cohort Analysis: How to Better Understand Your CustomersAs an e-commerce store owner, it's important to understand how customers engage with your site, because then you can optimize your pages accordingly. By using cohort analysis, you can achieve an even
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Business data analysis

November 25, 2022

How to View WooCommerce Sales Report by Payment Method Paying attention to your sales reports is essential to managing your WooCommerce store and gaining insights into marketing effectiveness. WooCommerce provides a built-in sales reporting dashboard for
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Business data analysis

July 3, 2022

Beginner’s Guide to WooCommerce AnalyticsWooCommerce analytics is an analysis and reporting tool that has been introduced to help WooCommerce shop owners get an understanding of and manage all the data that they generate. The most obvious qu
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Business data analysis

December 30, 2021

Best SEO Tips for WooCommerce to Rank #1Even though social media has taken the world by storm, search engine optimization (SEO) continues to play a critical role in marketing campaigns. In short, SEO refers to strategies that businesses put
Man holding his cellphone viewing his sales go up
Business data analysis

December 23, 2021

Best Sales Report Plugins for WooCommerceOne of the most important aspects of running a successful business is knowing which products are selling where and how much you are making from them. This is not always as easy as it sounds, especiall
Why You Should Care About How Your Data Fits Together
Business data analysis

December 22, 2021

Be Profitable: Why You Should Care About How Your Data Fits Together Your ad analytics and other profit-driving data shouldn’t live alone. Comparing ad spend and software tool performance across platforms is just as critical as watching each one grow separately over t