Profit Analytics Blog
Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
How BeProfit Helped Suntouched Double Their Profits and Cut Expenses in Half
Learn how Suntouched, the eCom brand enabling sun-kissed, summer hair in every season, uses BeProfit to more than halve their expenses and double their profits. Increased profits by at least 2xReduced expenses by almost 60%Saved 5–10 hours per week in work If I had to sum up BeProfit, I would say this tool is a must-have for any founder trying to scale and make the right business decisions for their brand’s profitability." - Charlotte St-Germain, Founder & CEO of Suntouched About Customers across the globe turn to Suntouched for sunshine in a bottle. The omnichannel brand’s hair-lightening sprays are formulated with clean, hydrating ingredients and help you hold on to your beachy, sun-kissed, summer hair year-round. To gain clarity on their metrics and maximize profit margins, the Suntouched team turned to BeProfit. The Challenge Without airtight analytics, short-term decisions burn through your runway. Charlotte St-Germain, Founder & CEO of Suntouched, admits that juggling endless tasks as a solo eCom founder can be draining — and that finances are her least favorite responsibility. Early on, she got away with very basic startup analytics to stay afloat. However, soon enough, the company’s reliance on inaccurate financial data led to short-term decision-making. For instance, they wound up expanding the team too soon based on Shopify sales numbers, rather than true gross margins or net profit. These decisions based on subpar analytics compounded, leading to maxed-out cards and dwindling runway. Her brand’s challenges with nailing profit margins eventually led Charlotte to BeProfit. As a solo founder, you take care of everything, and finances are just not my favorite aspect of the job. It got to a point where, although the sales were coming in as our top line increased, we didn’t know where the money was truly going.” The Solution The Suntouched team tried a handful of analytics tools, such as Triple Whale, but found these were ultimately incompatible or overpriced when the brand needed to be cutting costs. Fortunately, Charlotte was eventually connected to BeProfit by friends in the eCom founder space. “They just sounded so happy with the real-time insights,” she explains. From there, BeProfit and Suntouched hopped on a call, tailoring the platform to meet the brand’s unique needs and omnichannel setup. After an easy sync with their commerce and ad profiles, Suntouched was ready for more data visibility and accuracy than ever before. The team at BeProfit has been super responsive and optimized everything for my brand’s needs. I’ve received really amazing support in our experience together.” The Strategy Suntouched has leveraged BeProfit to dramatically boost profitability — in three steps. 1. Gain an accurate & comprehensive view of your current finances Before BeProfit, Charlotte received monthly P&Ls, which were often confusing and inconsistent, from her accountants. Now, Suntouched has seen “a huge difference” in data accuracy. As a result, the brand has been able to come to terms with the reality of their finances. Despite believing they were profitable, BeProfit shed light on the fact that Suntouched had been in the red for several months and unfortunately needed to reduce the size of their team. “It was so hard,” Charlotte emphasizes, “but it showed me the resources we had to work with and helped us spend within our means.” 2. Identify your profit centers to allocate runway accordingly Suntouched turns to their profit analysis dashboard to know their numbers and make the highest-ROI decisions on a daily basis. For instance, if returns are climbing for one social channel, Charlotte will ping her buyer to start scaling that creative. Or, in another instance, Charlotte was surprised when BeProfit demonstrated that Amazon was the Suntouched team’s greatest profit driver. While the brand’s top line is higher on Shopify, factors like cheaper ad spend mean they receive ample organic traffic and sales on Amazon. As a result, Suntouched used the data and put more funds toward maximizing that profit center (as opposed to focusing on Shopify for ultimately fewer returns). 3. Save time & money by viewing your KPIs on 1 intuitive dashboard Thanks to BeProfit’s dashboard, which provides a centralized look at all of your real-time eCom data, Suntouched can easily view their Shopify, Amazon, and ad performance on one screen. No more switching between endless tabs, sales channels, and ad managers to understand your net profit, revenue, gross margins, and much more. “It’s a huge time-saver,” says Charlotte. In addition to time and effort, Suntouched also saves on people costs. Previously, Charlotte had to hire staffers to manually manage financial data, and delays in communication led to delays in course-correcting their spending. Today, Suntouched can instantly view their data and make informed, profit-driving business decisions. I definitely use BeProfit on a daily basis. When I open my laptop [or phone], I go to my dashboard right way. It’s made a huge difference in terms of just knowing where to put more funds and focus.” The Results Overall, BeProfit has been a game-changer for the Suntouched team. Since onboarding, our platform has helped the brand drive three impressive metric wins: Suntouched has more than halved their expenses for a roughly 60% reduction. They save anywhere from 5–10 hours per week of manual data analytics labor. Reduced expenses and data-informed budgeting have doubled their profits. I expected BeProfit to give me a stronger understanding of my basic numbers. What actually happened is it completely transformed my business for the better.” The Future Looking forward, Charlotte has an impressive vision for the growth of Suntouched. And she anticipates scaling with BeProfit as her financial partner all the way. She calls the platform “a layer of security” for her company, always keeping operational costs lean while opening up Suntouched to maximum profit margins.
Business data analysisBe Profitable: Why You Should Care About How Your Data Fits Together Your ad analytics and other profit-driving data shouldn’t live alone. Comparing ad spend and software tool performance across platforms is just as critical as watching each one grow separately over time.Instead of thinking of your customers as belonging to one large group, experiment with segmentation: Create a list of cohorts, then track them. Contrast customers based on when they buy, how much they spend, how long they stay on your site, and other behavioral factors to support your next big marketing move. eCommerce is a seasonal industry and your sales may fluctuate predictably. The answers about what to do in your next peak season lie in data from previous years. Don’t shy away from analyzing historical numbers, ideally using a tool with a multi-platform dashboard like BeProfit. At some point, all business owners have to learn to sift through numbers and find meaning. For an online business owner, data is both more important and easier to ignore than it can be for brick-and-mortar entrepreneurs. When you’re used to having analytics calculated for you, it’s easy to think nothing much needs to be done beyond logging into an account and taking a glance. But if you want to stop guessing and start making data-driven decisions, it’s time to have a clear strategy for analyzing your store’s most meaningful numbers. Kobi Melamed, Product Manager at BeProfit, spoke about the importance of knowing your business’s data inside and out, across all platforms, with Shopify’s Steve Hutt on an episode of the eCommerce Fastlane podcast. Below are three key takeaways from the conversation. Be sure to listen to the entire episode to dive deeper into the data you should pay attention to and how to use it to increase your profitability. 1. Aggregate and cross-reference your data As the market for tech tools to serve eCommerce flourishes, you have a smorgasbord of helpful operations, shipping, and marketing tools at your fingertips. Most offer some amount of built-in data. You might be in the habit of logging into your Facebook or Google Ad Manager and taking a look at each campaign’s performance or glancing at your daily shopping cart analytics. And that’s where your data discovery ends. What’s wrong with that? Each software presents the numbers its creators think you’ll care about, not necessarily the numbers you need to pull to make better decisions. Even if a number is helpful on its own — e.g., an 81% cart abandonment rate indicating a problem — it won’t necessarily lead you to the source. But if you were to combine this with data showing that a large percentage of those visitors drop out of the checkout process on a particular page, you’d be able to determine that your hidden shipping costs are largely responsible for those abandonments. The combination of two or more pieces of data will always be more powerful than a singular stat. Ideally, you’ll be able to see integrated data in one place rather than having to search for it all separately. A centralized dashboard is especially critical when you’re running multiple shops or advertising on multiple ad platforms. Important! If you want to use it to draw instrumental conclusions, your data needs to be accurate. While we’re big fans of automation, we understand you’ll sometimes need to tweak your numbers for an order that doesn't quite follow the general rule. Or, you may need to convert currencies to accurately track international sales. It’s essential to have a system in place to take care of these contingencies so you don’t make the mistake of relying on inaccurate numbers. 2. Engage in cohort analysis Sometimes, the value of data lies in who it represents, not what. From a marketing perspective, you may think of your audience as one big group of shoppers. However, even if you’ve developed a singular buyer persona, consider that your customers can be broken down into smaller groups. Segmenting your audience into cohorts based on purchasing behavior can help you draw more context from your data. For example, after the Black Friday (BF) run, you could narrow your analytics down and ask questions like: How did our BF customers compare to the customers who took advantage of a similar one-day sale earlier in the year?How do our repeat customers compare to one-time buyers (i.e., new site visitors who converted on BF)? How much more revenue did we earn from customers who converted from a Facebook ad versus those who came directly to our site? Piecing together data in new ways can help you steer your business in the direction of higher profits without having to make significant (and expensive) changes. Instead, you can pay attention to what’s already working and do more of that. 3. Compare seasonal data year-over-year In addition to drilling down on the story your data tells you about your customers’ behavior, it’s important to keep an eye on what it says about your company’s growth over time. Use your ad and email conversion rates, website analytics, dispatch and delivery times, and other key performance indicators (KPIs) to analyze more than just a linear timeline. Sure, it’s great to see continuous upward movement in many areas, but you could uncover a more useful picture by looking at specific KPIs year-over-year (YoY). You might consider comparisons like: Which ad platform performed better for your brand this year: TikTok or Instagram?Was email a higher-converting marketing channel during the holidays last year or this year?How did your peak season store traffic change YoY — by category, by page, and by referral source? When you complete a direct historical comparison, you can figure out which strategic decisions were responsible for better numbers. Instead of dedicating resources to all the platforms you’ve always used, you’ll be able to streamline your efforts by focusing on the ones that work. As Steve says on the podcast, targeted data analysis can help you change your marketing flow cadence and messaging to drive profitable results.Feeling a bit lost about how to compile and analyze your shop’s data? BeProfit is here for you. We’re currently expanding our app to encompass more shipping integrations, advanced cohort analysis, and multiple users with different permissions. Next step: Get BeProfit and start taking control of your business finances as easily as it gets.
MarketingThe Ultimate Guide to Effective E-Commerce AdsNot only do we now have the capability to create personalized, targeted, and interactive ads that consumers can literally carry around with them on their mobile devices, but we also have the unique ability to precisely measure the results from these eCommerce ad campaigns. Let’s jump right into the beauty of this online world where we live, work and shop, and learn how every eCommerce store owner can get the absolute best return from their eCommerce advertising spend. What Are E-Commerce Ads? Ecommerce ads are paid content used by e-commerce sellers to market and sell their products online. The advertiser (in this case, the e-commerce business) will pay a publisher such as Facebook, Google, or Pinterest for example, to display their ads. Payment is made from the advertiser to the publisher based on predetermined metrics such as: Placement – the advertiser pays the publisher a placement fee for hosting the ad on their siteImpressions – the advertiser pays the publisher a rate per number of impressions or times their ad is viewedClicks – the advertiser only pays the publisher each time their ad gets clicked on Best Techniques for E-Commerce Ads There are means and ways to improve your e-commerce ads including implementing one (or preferably more) of the following strategies: 1. Personalization Ecommerce ad personalization involves using consumer data to segment and customize the advertising funnel from eCommerce display ads creation to the landing page. By personalizing ads, eCommerce businesses can cater to their customer’s needs and in doing so, increase not only their conversion rate, but also the likelihood of getting customer recommendations and positive reviews. 2. Mobile Optimization It’s a proven fact that 80% of consumers use their mobile devices to assist in the shopping process, regardless of whether or not they’re even shopping online. From reading reviews to price comparisons, mobile is an integral part of the shopping experience. To be competitive and top-of-mind, mobile optimization is essential to creating an impression in the consumer’s mind/. And for customers that purchase online, xxx% will buy on their mobile, so a store needs to be mobile-friendly. To make a store mobile friendly you need to: Expedite site loading timeMake the site user-friendly for mobileOptimize images and videos for mobileLighten the content loadSimplify your checkout process 3. Post-click Optimization Once the eCommerce website advertisement has been optimized, many eCommerce sellers forget one crucial aspect – what happens after the click? Potential customers have been lost too many times to an inferior post-click experience. Just say you see an ad for an item you’ve been searching for. The product is relevant and the ad is enticing so you click. But you don’t buy. What went wrong? After you clicked on the ad, it took you to a very confusing landing page that didn’t relate to the ad you’d liked and clicked on. Many e-commerce marketers forget about a crucial part of the advertising process – the post-click user experience. Neglecting this can lead to wasted advertising dollars because even the best ad is doomed to fail if there’s no segmented, relevant landing page containing the right information with a clear, direct call-to-action. 4. Conversion Rate Optimization A store’s conversion rate is the number of consumers who visit a website or landing page, or who view an ad, compared to the number of consumers who actually follow through the call-to-action and achieve the goal of the e-commerce advertisement. This goal could be any number of things including purchasing a product or service, creating an account, and so on. There are ways to optimize your ad conversion rate. One of these ways is to A/B test your ad content. This entails creating and launching two different versions of the same ad campaign, with different design and/or content and then seeing which ad version performed best. 5. Omnichannel Targeting and Retargeting When it comes to selling products online, e-commerce sellers have many channel options to choose from including Facebook, Instagram, Google, Pinterest, TikTok, Snapchat, and YouTube. But why choose one when you can have ‘em all? PIcture this. A shopper wants to buy gym leggings online. She Googles and comes across your store’s Google ad placement. She clicks the ad but drops off. Now, the next time she’s on Instagram, your e-commerce retargeting ad for those same leggings pops up. She now recognizes the ad and product and clicks into the ad, hopefully making the purchase. This omni-channel experience doesn’t need to end there. The next time your customer is on Facebook, she could be targeted with your ad promoting tops to match the leggings she’s just purchased from your store. And so the cycle of customer retention continues. 6. Artificial Intelligence Chatbots are becoming the virtual salesperson, but even more than that, bots have the artificial intelligence to act as personal shopping consultants and can even make product recommendations based on the shopper’s needs, demographics and more. You can shop directly through your social media platform, for example you could get product recommendations from a Facebook Messenger chatbot and even make your purchase directly through Facebook. 7. Social Commerce Companies do more than just advertise on social media channels. Now there’s an opportunity to actually sell their products to consumers without the consumer having to leave the comfort of the channel they’re already in. This is known as social commerce and is a booming trend across many social media platforms, with the number of US social commerce consumers having increased by 25.2% to $80.1 million in 2020. Most Effective Platforms for E-Commerce Ads Data by Become shows that almost 50% of the 4,000 e-commerce store analyzed use Facebook and Instagram for their e-commerce advertising, while 22% use Google Ads. Only 8% of these businesses use Pinterest for advertising, 7% use TikTok and 6% use Snapchat Ads. Facebook Ads The 2020 data from Facebook shows that the Facebook monthly active users have reached 2.8 billion people worldwide, and daily active users are at 1.84 billion. This includes users of all Facebook’s platforms including Facebook and Instagram. Not only is the Facebook audience wide, but it’s also varied demographically, giving advertisers access to the right audience for targeted, segmented advertising, making it a powerful Facebook e-commerce strategy. Instagram Ads Another popular advertising platform, Instagram gives advertisers the opportunity to create image-based ads and use Instagram stories to promote their products and services in a natural way that connects with the target audience. Instagram is also a very brand-focused social platform – 81% of Instagram users research products and services through the platform and, since Instagram increased emphasis on social commerce, 130 million users click on Instagram shopping posts each month. This gives advertisers a highly active, high-intent audience to which to sell their products. Always a firm favorite, with 22% of BeProfit users using this platform, Google Ads e-commerce enables highly targeted advertising to consumers who are actively searching for your product category, your competitors, or even your product. It’s also a good way to optimize your ROAS as you can elect to pay only if someone clicks on your ad, not just based on ad views or impressions. Pinterest Ads With 71% of Pinterest users being women, the platform having over 416 million monthly users, and 90% of weekly Pinners making buying decisions on Pinterest, it goes without saying that it’s a highly effective ad platform for e-commerce sellers that target this audience. Pinterest ads cost is based on your objective – if your goal is to increase brand awareness, then you would pay per 1,000 impressions (impressions are the number of times that your promoted pin is seen), while if your goal is to make sales, then you will pay per engagement or the number of times your campaign is clicked on. TikTok Ads A newer advertising platform, TikTok Ads offers a unique opportunity to promote your products in an organic, natural way to a young, engaged audience. You could even work with an already established TikTok influencer to slip your product promotion into their already existing, popular TikTok feed. The TikTok ads pricing is a little less competitive than the other platform and begins at the cost of $10 per CPM (cost per 1000 views). Snapchat Ads Another option to target a younger audience, Snapchat boasts 186 million daily users. This platform offers the capability to create engaging, interactive ads where consumers swipe up or tap for site visits or purchases, or even use customized, branding filters and AR lenses for brand awareness advertising. The exact Snapchat ads cost depends on a number of factors including your budget, your objectives and the duration of your campaign. The minimum daily amount you could get away with spending on Snapchat ads is $5. Examples of Inspiring E-Commerce Ads Shein Image Source: Shein Facebook Ad Library In this example, Shein makes use of Facebook carousel ads to promote different items in one ad. Each item has its own call-to-action (CTA) button, and targeted Facebook users are enticed to scroll through the panel of images. Shein emphasizes their free return policy in the very first line of the ad description. Bobbi Brown Cosmetics Image source: Bobbi Brown Facebook Ad Library This video Facebook ad by Bobbi Brown engages consumers with its interactive and fun approach. The video shows what customers can expect from the landing page and they’re enticed to spin the wheel and stand a chance of winning a beauty prize or a big discount. The best e-commerce ads are those which drive immediate action and a chance to get rewarded is a big incentive to click. Measuring and Optimizing Your E-Commerce Ads Before you can make sure you have the most effective e-commerce ads possible, you need to measure your ad performance. What you measure depends on your goals. If your primary goal as an online seller is to sell more products, you’ll want to measure metrics related to that goal, such as your conversion rate, customer acquisition cost (CAC), customer lifetime value (LTV), and so on. You can track and monitor your store’s most important metrics through a profit calculator dashboard app such as BeProfit profit tracker. You can assess the performance of your chosen ad platforms or even individual ad campaigns to see which are most effective. Once you know how your ads are performing, you can reassess and focus only on the ads that are performing best, with the optimal return on ad spend (ROAS). Once you know which ad platforms and campaigns perform best, you can direct your advertising budget into those effective channels.
MarketingTop 16 Ecommerce Agencies to Supercharge Your StoreTypically, we like to preach self-reliance. If you can get it done on your own, we usually recommend you do. But (and this is a ‘big’ but), that’s not always the best route of action. In fact, oftentimes the smartest way to get something done right is to hire a specialist to do it for you. That’s what eCommerce agencies are all about! Scroll down to learn everything there is to know about ecommerce agencies, what they do, and how they can help your online business succeed. What is an eCommerce agency? eCommerce agencies are organizations or teams of experts that help online businesses get things done. That’s a very broad definition, and for good reason. eCommerce agencies come in all shapes and sizes, and specialize in a great variety of services. Whether you’re looking to spruce up your eCommerce advertising strategy, streamline your business management, redesign or re-platform your business, or any other goal you can come up with – there’s an e-commerce agency out there that can help you get it done. Considering just how different eCommerce agencies can be from one another, it’s important to highlight the one characteristic they all have in common: they provide you with a great deal of help without having to hire permanent employees. Now, that’s not to say they’ll necessarily be cheap, but utilizing e-commerce agencies will certainly help keep your overhead costs down. Plus, even though they don’t occupy a permanent position on your payroll, ecommerce agencies are there when you need them. In short, ecommerce agencies are an ideal solution to get the expert help your business needs while simultaneously protecting your profit margins. So, what makes for a good eCommerce agency? We thought you’d never ask! What to look for in an eCommerce agency eCommerce agency services The first question you need to ask yourself when searching for an eCommerce agency is “what is your business’s goal?” This is a fairly obvious question to ask yourself, but its importance cannot be overstated. In order to find the right e-commerce agency to fulfill your needs, you must first define what it is that your business needs! Think about it this way: if you have a compass, and you know the direction you need to travel, then you’re in very good shape. On the other hand, if you have a compass, but you don’t have a specified destination, then the compass won’t really do you much good. The same is true for eCommerce agencies. You must first decide what it is you want to achieve (your destination), then find the eCommerce agency (a compass) that is best able to provide the services, assistance, and guidance you need to reach your goal. TLDR: Decide on a goal, then find ecommerce agencies that offer relevant services. Price plans You’ve chosen a specific goal you would like your business to achieve and you’ve located a number of eCommerce agencies that offer relevant services – now compare their prices! Just like your business has its own set of pricing strategies, so do B2B eCommerce agencies. Every online business owner has a budget they need to stick to, and there’s no shame in that. It’s completely necessary to establish limits on your business spending and to work within those boundaries, otherwise you can end up draining your cash faster than it flows into your business. Review your business’s expenses, determine what your budget is for the particular project you’re aiming to complete with the help of an eCommerce development agency, and then research the different price plans available through each of the eCommerce agencies you’ve included in your list. TLDR: Set a budget, then find the eCommerce agency and price plan that fits best. Top clients One of the best ways that you can determine the reputability of an eCommerce digital agency is to check out who their top clients are (or have been in the past). This is different from looking through user reviews – you’re basically looking to be impressed by the mere fact that a name brand company has used the particular eCommerce agency you’re assessing. If there are big-name corporations that you recognize at a glance who use(d) the services of any e-commerce website design agency, e-commerce advertising agency, or any other type of agency – you can safely presume that they did their due diligence beforehand. TLDR: You don’t have to feel like you’re picking an e-commerce agency out of a hat. Take a look over their top clients – if you recognize them, that’s a good sign of the quality of work the agency provides. Physical headquarters location Some people are less concerned about this specific detail, but it’s worth raising as a point on this list for several reasons. First of all, when doing business with any sort of consultancy or service provider, there is typically a sizable sum of money involved in the exchange. When dealing with larger payments, it’s always better to have the law on your side in the event that any issues arise. If and when you do business with eCommerce agencies based abroad, you add a level of risk simply by engaging in transactions that are outside of the jurisdiction of your own country’s laws. Secondly, and perhaps more of an intuitive reason to consider the location of an eCommerce agency, is that there’s always the possibility of a language barrier. This isn’t always the case, and shouldn’t always be a reason to avoid eCommerce agencies based abroad – but it is something to take into account. While both of the reasons above should be remembered, we advise you to use your best judgment. There are always risks that are calculated into business decisions. Just make sure to think critically. TLDR: Doing business with eCommerce agencies abroad should be carefully considered, since there are risks involved. User reviews There’s an old saying that goes something like “a smart person learns from their mistakes, but a wise person learns from the mistakes of others”. This applies to your search for the right e-commerce agency as well! Take a look at what past customers have had to say about the agency you’re interested in using. There’s no reason you need to leave it all up to luck. And while you’re looking over those reviews, do so with a grain of salt. If an agency representative responded to the review, read what they wrote to see how they have worked to improve. If there’s a review that is particularly bad and it contradicts what most reviewers have said, consider whether or not they might be exaggerating. Take your eCommerce agencies research a step further by visiting the websites belonging to past users – that way you can make your own assessment of the work that was done. If there are case studies listed on the eCommerce agency’s website, be sure to give them a thorough read. Leave no stone unturned in your search for the right eCommerce digital marketing agency! TLDR: Consider what other customers have had to say about the services provided by the eCommerce agency you’re checking out. Dig deeper and see what those customers’ websites look like! 16 Top eCommerce Agencies UPQODEStrydeEleven CommerceLimesharpHumaanLightflowsDigital SilkBlue Fountain MediaFirst Page DigitalEvestarIgnite VisibilityNama StudioJumpstart CommerceCodeZAGOElectricEye 1. UPQODE UPQODE was founded in 2015 and helps businesses across the US and Europe to reach online success. They’re an award winning eCommerce agency based in Nashville largely focused on SEO and web design, with a specialization in Shopify stores. Cost: Starting at $10,000eCommerce agency services: Web design, Web development, SEO, Digital marketing, Shopify, etc.Top Clients: Samsung, UPS, TEDxLocation: Nashville, Tennessee 2. Stryde Started in 2013, Stryde is an e-commerce digital marketing agency that also includes Shopify on its list of strengths. Beyond that, Stryde’s experienced team is proficient at reducing CAC and increasing conversion rates for their clients. Cost: Starting at $1,000eCommerce agency services: Social media, Influencers, SEO, PPC, and Email marketing, etc.Top Clients: Inbox Fitness, RusticoLocation: Draper, Utah 3. Eleven Commerce A fairly new player on the eCommerce agency scene, Eleven Commerce was established in 2018. Their team of self-described Shopify experts provides the full range of marketing and development services, and has done so for more than 100 brands. Cost: Starting at $500 or $180 per houreCommerce agency services: Shopify, Social media advertising and management, Email marketing, Affiliate marketing, Web design, etc.Top Clients: Sonja by Sonja Morgan, Malie OrganicsLocation: New York City, New York 4. Limesharp Founded in 2006, Limesharp is one of the more veteran eCommerce agencies on this list. Plus they’re the only Magento certified ecommerce agency mentioned here! They’ve built their reputation on an outstanding ability to put their clients ahead of the competition. Cost: Starting at $10,000eCommerce agency services: Web design, Web development, Web hosting, Magento training, SEO, etc.Top Clients: Grenson, Hen and HammockLocation: London, UK 5. Humaan Since 2010, Humaan has provided top-notch solutions, guidance, and services to help ecommerce businesses reach their full potential. In their own words, they “deliver intelligent products, engaging experiences and exceptional outcomes for incredible clients all over the world.” Cost: n/aeCommerce agency services: Digital strategy development, UX optimization, Web design, Web development, App developmentTop Clients: National Breast Cancer Foundation, UniosLocation: Perth, Western Australia 6. Lightflows Lightflows stands out as an eCommerce advertising agency that has over 20 years of experience specializing in visual marketing (photography and videography). Online business owners have turned to Lightflows for their expert help with designing their websites, optimizing conversion rates, and building broader strategies for success. Plus, they’re the only Drupal ecommerce agency we mention on our list. Cost: Starting at $10,000eCommerce agency services: SEO, Email marketing, PPC, Shopify, etcTop Clients: Flowable, The SuperVetLocation: Guildford, UK 7. Digital Silk Despite having only established themselves in 2017, Digital Silk has quickly proven itself as one of the world’s leading eCommerce development agencies. They’ve worked with Fortune 500 companies including IBM, New York University, and Hewlett-Packard. Cost: Starting at $10,000eCommerce agency services: Digital branding, Web design, App development, SEO, Social media marketing, etc.Top Clients: Sony, NFL, XeroxLocation: New York City, New York 8. Blue Fountain Media Of all the eCommerce agencies included in this list, Blue Fountain Media has been around the longest. Since 2003 this enduring figurehead in the web design and development industry has consistently proven itself as one of the best. Their track record includes huge brand names such as Sony, AARP, and Chelsea Piers New York. Cost: Starting at $50,000eCommerce agency services: Broadscale strategy building, Digital marketing, Brand development, UX design, and much moreTop Clients: FedEx, Microsoft, PeterbiltLocation: New York City, New York 9. First Page Digital First Page Digital is one of the best eCommerce agencies for online businesses looking to spread their influence internationally. For the past 10+ years they’ve provided an incredibly broad range of services and with a team of more than 70 dedicated industry professionals focused on breaking barriers and unlocking potential. Cost: Starting at $5,000eCommerce agency services: Google Ads, SEO, Social media ads & management, Content, etc.Top Clients: Under Armour, JCDecaux, WhirlpoolLocation: Singapore 10. Evestar Evestar was born out of the success that the founders had in promoting their own business online. With such impressive results, they decided to turn their sights on helping other brands achieve similar success. Since 2018, Evestar has helped countless brands “bring [their] story to life” with a focus on creative social advertising. Cost: n/aeCommerce agency services: Google Ads, Facebook Ads, YouTube Ads, Pinterest Ads, Email marketing, etc.Top Clients: Steve Madden, AnatomieLocation: Miami, Florida 11. Ignite Visibility Ignite Visibility was launched in 2013 aimed at providing online business owners with an e-commerce agency that provides “a premier full-service digital marketing” solution. They offer the full gamut of design, development, and marketing services, while also being the one and only Amazon eCommerce agency listed here. They’ve been mentioned in big media outlets including Forbes, Inc., and Entrepreneur. Cost: Starting at $1,000eCommerce agency services: SEO, PPC, Social media marketing, Email marketing, Web design & development, etc.Top Clients: Tony Robbins, Sharp, 5-Hour EnergyLocation: San Diego, California 12. Nama Studio Nama Studio is a Shopify e-Commerce agency dedicated to providing their diverse array of clients the expertise they need to realize their Shopify stores’ true potential. Whether it’s strategic consulting, store development or optimization, or hands-on management training – Nama Studio is there to help Shopify business owners navigate the online retail market tactfully. Cost: N/AeCommerce agency services: Strategic consultation, Shopify development, eCommerce development, Shopify training, and moreLocation: Italy 13. Jumpstart Commerce Jumpstart Commerce is a Shopify e-Commerce agency with 15 years of experience in the e-commerce marketplace. They know the ins-and-outs of what it takes to build a strong, focused, and profitable eCommerce store (with a specific on Shopify). If you’re running an online business in Southeast Asia, then Jumpstart should be the top eCommerce agency on your list! Cost: N/AeCommerce agency services: Shopify, Web design & development, Replatforming, eCommerce strategy development, etc.Top clients: Unilever, Tupperware, DiorLocation: Singapore 14. Code Code is another top agency helping Shopify businesses with more than 10 years of proven expertise in eCommerce. They’re dynamic, love a good challenge, and aim to not just deliver the highest quality web design but also be a vector of knowledge for their clients. Whether you’re looking to build a new Shopify store, update your existing shop, or customize certain aspects of it – Code can help. Cost: N/AeCommerce agency services: Shopify store design & development, Shopify strategy development, Tailored Shopify solutions, Custom app development, and moreTop clients: O’neill, Mr. Marvis, Josephine & CoLocation: Netherlands 15. ZAGO ZAGO is a full-service ecommerce agency that specializes in Shopify Plus; they provide a “complete range of services to help you sell more on Shopify”. If you’re already running your online store on another platform, worry not! Zago’s team of experts has plenty of experience helping business replatform, and they even stick around to give you continued support after the transition is complete. Cost: N/AeCommerce agency services: Logo/branding, UX/UI design, Prototyping, Shopify store design & development, and moreTop clients: Juni, MSTR Watches, VisualArtLocation: Sweden 16. ElectricEye Electric Eye is a Shopify-specific development and marketing agency that works with clients across the U.S. to build and grow highly profitable ecommerce stores with beautiful stores and highly efficient marketing. Cost: Starting at $10,000 for development and $4,000 for marketingeCommerce agency services: Web design, web development, Retention Marketing, Paid Media and Advertising, Digital MarketingTop clients: Only NY, Pebby Forevee, Darby Creek Trading, Derm Spa Store eCommerce agency FAQs 1. How much does it cost to hire an eCommerce agency? The cost you can expect to pay for an eCommerce agency’s services will vary depending on several factors, including: your budget, the services you’re seeking, the size and age of your online business, the duration of time you intend on employing the agency, and so on. From the list of eCommerce digital marketing agencies we have above, the average price tag is roughly $10,800. 2. Does everyone need to hire an eCommerce agency? No, it’s not entirely necessary for an eCommerce business to hire a professional agency to help. But for many online businesses, paying for an eCommerce agency to do the heavy lifting is a cost effective way to overcome obstacles, open up opportunities, and reach new levels of success. On the other hand, it’s often worth considering making use of eCommerce agencies as a way of avoiding obstacles in the first place. In other words, having a team of experts work with you from the ground up can help you steer clear of money-draining mistakes before they ever appear. 3. Which platforms do eCommerce agencies work with? Individual eCommerce agencies may specialize in one or more eCommerce platforms, including Shopify, WooCommerce, Amazon, and so on. Though there are also a number of agencies that do not limit their services to any specific platform but, rather, offer their assistance regardless of the platform in question. 4. How to measure the success of an eCommerce agency? Keeping a consistent and accurate track record of your online business’s KPIs is crucial to making sure that an eCommerce agency is truly helping you succeed. For Shopify sellers specifically, the BeProfit Profit Tracker app is the ideal solution to automatically record and analyze your business’s expenses and profits over time. Whether you use an automated solution or if you’re doing it all manually, you’ll want to have a clear understanding of performance metrics like: gross and net profit margins, COGS, average order value (AOV), customer lifetime value (CLV), return on ad spend (ROAS), and so on. In case it wasn’t already clear, BeProfit measures all of those KPIs and many more for you automatically. Supercharge your store today eCommerce agencies are here to help your business reach new heights. Yes, it’s true that you can get a lot done on your own without agencies there to get your back. But that’s the whole point – it’s easier to get things done (and do a good job) when you have professionals there to support you. Better yet, when those experts do it for you entirely. Reaching out for help is nothing to feel bad about. If there’s a big goal you want to achieve, consider accepting the help of an eCommerce agency to bring in the skill that you need to get it done. You won’t regret it!
MarketingThe 6 Best Plugins to Enhance Your WooCommerce StoreThere are hundreds of different plugins available for the WooCommerce e-commerce platform. This makes it attractive for developers and entrepreneurs alike. Aside from that, two of the main reasons many startups go with WooCommerce is that it's free and easy to use. To make WooCommerce even simpler than it already is, certain plugins help to automate a range of the platform’s different features. The thing is, some plugins are definitely worth your time while others should really be left on the shelf. To help you decide, we’ve listed the best paid and free WooCommerce extensions currently available. Why Plugins Are Beneficial for WooCommerce The best WooCommerce plugins are easy to integrate and use. They also improve the platform's functionality and make it easier for users to find and purchase products on your site. There are several benefits to adding a plugin to your WooCommerce store, and these include: Improving your online store.Integrating new features.Collecting customer data automatically.Automating product delivery to customers.Increasing revenue and profit.Giving customers a seamless, high-quality experience.Making it easy to add additional products to your WooCommerce store.Increasing customer satisfaction. Plugins are one of the main advantages of e-commerce. If you want to see a full breakdown of this, visit our post on the advantages and disadvantages of e-commerce. 3 Must-Have Free WooCommerce Plugins for WordPress 1. Affiliates Manager WP Affiliate Manager is the best WooCommerce affiliate plugin, helping users to manage affiliate marketing programs on their websites. It makes managing an affiliate program more streamlined and less time-consuming, enabling you to focus on other aspects of your business or on your customers instead. 2. Abandoned Cart Lite for WooCommerce The Abandoned Cart Lite for WooCommerce plugin is the best WooCommerce abandoned cart plugin. It is a great way to get more of your customers to check out and complete transactions in your store. Using automated messages and targeted promotional offers, this tool helps you identify customers with abandoned carts and entice them to complete their purchases. 3. WooCommerce Shipping The WooCommerce Shipping plugin is the best shipping plugin for a WooCommerce store. With this extension, you’ll be able to access discounted rates of your USPS account, allowing you to print shipping labels straight from WooCommerce’s dashboard. 3 Best Paid WooCommerce Plugins for WordPress 1. WooCommerce Subscriptions Pricing: $199/year WooCommerce Subscriptions is one of the best subscription plugins available. The extension enables you to manage your e-store more effectively by allowing users to create and manage products with recurring subscription-based payments. A great way to boost your subscriptions is by using email marketing. 2. All in One SEO Pricing: Basic Plan - $99/yearPlus Plan - 199/yearPro Plan - 399/yearElite Plan - 599/year All in One SEO Pack is the best WooCommerce search engine optimization (SEO) plugin you can get for your WooCommerce store. Boasting over 2 million+ WordPress installations, it is the most comprehensive SEO tool that will help even the most SEO-green users improve their search rankings without having to learn and understand the intricate and often confusing aspects of Search Engine Optimization. 3. Monster Insights Pricing: Plus Plan - 99/yearPro Plan - 399/yearAgency Plan - 799/year MonsterInsights is one of the top WooCommerce plugins currently available for WordPress-based stores. It offers detailed Google Analytics reporting to help you better understand your e-commerce data. You can easily view detailed product statistics, including best-selling products and those all-important customer cart details, all from inside your WordPress dashboard. This means you can carry out more hands-on analysis to make the best-informed business decisions for your store - boosting sales with ease! Can You Have Too Many Plugins for Your WooCommerce Store? The more plugins you use, the bigger the chance that you will experience issues. When you use too many plugins, you will probably see your site’s performance decrease. Additionally, you could find that you are having issues with conflicting plugins that can bog down your site and affect page loading speed. As a rule of thumb, aim to have no more than 20 plugins installed at one time. That way, you’ll avoid any potential issues that may arise, keeping your site running smooth and at lightning speeds. If you’re still tossing up whether to use WooCommerce or Shopify for your e-commerce website, why not check out our WooCommerce vs. Shopify post where we break down everything you need to know about choosing between the two platforms.
Business managementWix vs. WooCommerce: Pros, Cons, and Key DifferencesThere are many e-commerce platforms to choose from if you want to construct a professional website. Although, depending on your needs, you’ll want to find the right website builder that meets your business goals. To make your decision a little easier, in this post, we'll be looking at two popular platforms: Wix and WooCommerce. Let’s compare these two popular platforms head-to-head and break down the pros and cons of each. What Is WooCommerce? The online e-commerce platform, WooCommerce is an open-source e-commerce plugin for WordPress that helps people conduct business using their own self-hosted WordPress websites. The WooCommerce plugin quickly became widely popular because of its easy installation and customization options. WooCommerce Pros Open-source and free to useIt has a large community of support and add-ons, allowing it to create complex sitesHighly flexible, allowing you to add several features that are not available on other e-commerce platforms WooCommerce Cons WooCommerce is a WordPress only pluginNot the best option if you want to build a large, custom e-commerce websiteDifficult to customize your website using advanced programming languages like PHP What Is Wix? Wix is an easy-to-use website builder that makes use primarily of intuitive drag-and-drop tools and doesn't require any prior coding experience. Wix Pros Great and user-friendly interfaceGreat social media integration Wix Cons The free plan forces in-house branding on your websiteTracking Google analytics requires a paid planLike Shopify, once you set up a website with Wix, it’s not transferable to any other platform Compare the Ease of Use While there is a bit of a learning curve for WooCommerce, the trade-off is versatility. Most people choose WooCommerce for its flexibility, but the difficulty lies in understanding how to harness this flexibility. It's possible to change almost anything, but because of this, to create complex sites, you’ll need to understand code and programming to get the job done. The upside to this flexibility is that WooCommerce has over 55,000 compatible plugins that can be used to customize a site’s aesthetic and functionality. Wix is easy to use and designed so that anyone can work with it, its overall learning curve being much flatter. You're able to move articles, images, or shopping cart buttons anywhere on your website by dragging and dropping them. This allows your entire web presence to be created much faster on Wix than WooCommerce. Compare the Customer Support Customer support is one of the most important features you can offer your customers. WooCommerce offers basic support with its core feature set. There is plenty of helpful content from the WooCommerce Company that is quite impressive and geared toward solving common problems that many new users may have. Furthermore, they're clearly defined into categories such as “Getting Started” and “Security,” making them easy to search through when looking for a specific problem. On the other hand, Wix offers one of the best support experiences on the web. Wix offers a wide variety of products and services designed to help anyone get immediate help with any technical issues they might encounter. Apart from the forums, blogs, and video tutorials, Wix also has specialized email and telephone support services to help customers who need it most. Compare the SEO Features To gain SEO features for WooCommerce, you’ll need to install a plugin like Yoast SEO. It's the number one recommended plugin for WooCommerce, and over five million websites make use of it to optimize their internet presence. Wix offers several SEO solutions, with the most widely used being Site Booster. Site Booster is free, but it will cost users $3.44/month for Wix’s Unlimited, Pro, and VIP Plans. The Site Booster also has a lot of SEO options, such as integrating your company address in search engine results, which helps with local business optimization strategies. Compare the Pricing Aside from WordPress hosting costs, which are often less than $10 USD per month, WooCommerce is basically free to use. Wix has a free plan available. However, for a website that is free of Wix branding and has a set of full functionalities, you’ll need to pay a monthly cost. Wix’s pricing plans are: Combo Plan - $14/monthUnlimited Plan - $18/monthPro Plan - $23/monthVIP Plan - $39/month Which Platform Is the Best for Your Online Store? With the popularity of Wix and WooCommerce, it is only natural for e-commerce owners to wonder if they should migrate their store to one of these platforms. This decision will depend on your current needs, your future goals, and the budget you have up your sleeve. If this doesn't help you make up your mind, perhaps you should consider other platforms as well, such as Shopify. Visit our WooCommerce vs. Shopify or Wix vs. Shopify posts to learn more.
Profit optimizationThe 4 Best WooCommerce Payment Gateways to Maximize ProfitDid you know that there are over 70 payment gateways available for WooCommerce businesses? With so much to choose from, it's hard to know which payment gateway is best for your WooCommerce store. Choosing a payment gateway is as important as choosing between WooCommerce vs. Shopify. It is essential to select the right payment gateway from the get-go to avoid future complications from changing at a later stage. In this article, we'll cover factors to consider when choosing a WooCommerce payment gateway to maximize profit and the four best WooCommerce payment processors for your e-commerce store. How to Choose the Best WooCommerce Payment Gateway to Maximize Profit First, let’s discuss why a payment gateway is important and how it affects profits. A payment gateway could maximize profits or lead to losses. If customers don’t find their preferred payment methods, they’ll sometimes not pay at all, leading to an increased abandoned cart rate. However, if customers go through a seamless WooCommerce payment processing system at checkout, they’ll pay for the products and could even buy more. Here are some of the things you should consider when choosing a payment gateway: The Location of Your Business and Customers Like any other business, there are both advantages and disadvantages of e-commerce. An advantage is that you get to reach more customers globally. If you have foreign customers, you should consider if the payment gateway is available to them. Other gateways require the merchants to be in specific countries. Your Business Type If your business is subscription-based, you'll require a WooCommerce payment gateway integration system that accepts subscriptions or automatic payments. Having a payment gateway that handles in-house payments is best If you have both physical and online-based businesses. The Cost of the Payment Gateway Apart from transactional costs that every payment gateway provider requires, some require additional WooCommerce fees like setup costs, subscription fees, and sign-up fees. Compare the 4 Best Payment Gateways for WooCommerce PayPal Having a market share of 50%, PayPal is the most popular and trusted payment gateway known to customers. Especially for new e-commerce businesses that are not known, adding a popular gateway makes customers feel secure to buy products. Pricing PayPal is free for buyers, while merchants pay 2.9% plus 30 cents for every transaction and an extra 1.5% fee for international payments. Some of the Key features of PayPal include: Support in over 200 countries and for 26 currencies.Support for commonly used credit and debit cards.An in-built fraud prevention and risk management system.No monthly charges, gateway fees, or subscriptions. Some of PayPal's cons include: Restricting the plugin to those who have a PayPal business account.Not handling payments on your site, but instead redirecting customers to the PayPal checkout page.Not working for recurring WooCommerce subscription-based businesses. Stripe Supporting over 135 currencies in over 26 countries, Stripe has gained popularity in e-commerce businesses. It's best for international businesses and those that are both online and in-house. Stripe is one of the WooCommerce custom payment gateways that provides options to customize your checkout, making your business unique. This is just one of the many differences between Stripe vs. PayPal. Pricing Similar to PayPal, Stripe has no setup or monthly costs and charges flat rates of 2.9% fee plus 30 cents per transaction and an additional 1% fee for international payments. Also, an additional 1% for currency conversion. Some of the key features of Stripe include: Easy handling of recurring payments that are great for subscription businesses.Processing refunds automatically.Accepting payments directly to your WooCommerce store both on the web and on mobile.Supporting digital payments like Google Pay, Apple Pay, Microsoft Pay, and Alipay.Free integration for your WooCommerce store with no setup or monthly costs. Stripe has very few cons, with the only significant one requiring some software development expertise to use the open API and tools. WooCommerce Payments WooCommerce Payments is a great plugin that accepts payments online. It offers a deeper integrated payment system for your store and a better checkout experience. To use it, you’ll need a WordPress account and the JetPack plugin installed. Pricing Similar to Paypal and Stripe, WooCommerce Payments is free, having no setup costs and monthly fees. It only charges the standard transactional fees of 2.9% and 30 cents per transaction with an additional 1% fee for non-US issued cards. Some of the key features of WooCommerce Payments include: Viewing all your payments and cash flows while also managing revenue on your store’s dashboard without logging into other sites.Accepting payments in over 135 currencies and common credit cards, debit cards, and digital payments.A streamlined checkout where customers don't leave the WooCommerce store.Managing refunds easily. Some of WooCommerce Payments' cons include: Limiting use to certain countries like the United States, United Kingdom, Canada, Australia, and a few others.Having to install the JetPack plugin to your WooCommerce store before being able to use it. Authorize.net Authorize.net is one of the best WooCommerce payment plugins. It has great features, especially for startups, such as advanced fraud protection tools that protect both customers and your business. Pricing Authorize.net charges monthly fees of $25 in addition to the 2.9% + 30 cents base rate per transaction. Some of the key features of Authorize.net include: Accepting all major credit and debit card payments as well as PayPal.Handling refunds, subscriptions, preorders, allowing customers to try products before having to pay.Allowing customers to save payment details for faster checkouts next time.Providing reminders to users with automated payments for future transactions. Some of Authorize.net's cons include: Availability only to merchants in the US, Canada, UK, Australia, and Europe.Monthly subscription fees of $25. Should You Change From Your Existing Payment Gateway? It is worth it to change to a different gateway if your current gateway isn't providing beneficial features for your business. You may face some issues while changing gateways, but it will be worth it in the end. If you want to offer your customers more payment methods, adding more gateways is better. We recommend having at least 2 WooCommerce payment gateways to better serve your customers. Conclusion Having a payment gateway is the last step to closing a sale. It’s the point where your customers put in credit card information and release funds. If you choose the wrong payment gateway, customers will leave your site and buy from other stores. PayPal, Stripe, Authorize.net, and WooCommerce are the top 4 best payment gateways for e-commerce businesses.
MarketingManaging Abandoned Carts on Wix: Prevention and RecoveryAccording to the Baymard Institute, the average cart abandonment rate sits at just shy of 70%. Do you know why? Well, there are several reasons a customer may abandon a shopping cart and multiple reasons why shopping cart abandonment is bad. For one, abandoned carts leave conversions and profits on the table. Further still, abandoned carts can also affect your inventory. Products locked away in abandoned carts make it appear that you don’t have stock when you really do, taking products out of the hands of customers who are ready to make a purchase. To help you circumvent cart abandonment issues on your Wix e-commerce store, we have answered some frequently asked questions about cart abandonment and suggested some strategies you can use to avoid it. One thing remains clear: As an online store owner, you should do everything within your power to recover these abandoned carts. Can Abandoned Carts Be Prevented? Unfortunately, as nice as it would be, abandoned carts aren’t something that can be avoided entirely. Almost every online shopper has had an item in their cart without purchasing it. Most of them don't realize that abandoned carts can affect a business. Although, there are highly effective ways to reduce cart abandonment. Strategies that will reduce the chance a customer will likely leave your site with a shopping cart full of goodies. Alongside cart abandonment issues, e-commerce also has some upsides and downsides that you may want to consider. If you wish to know more, visit our post about the advantages and disadvantages of e-commerce. Why Are There So Many Abandoned Carts? There are several well-known reasons customers bail on their shopping carts, and the main ones include: A slow checkout process.Customers that aren't confident in their purchases or your site.Customers that aren't ready to make a purchase.Customers that have mutinied and bought from a different website.Customers who hoped for a guest checkout option and didn't want to create an account with your site.Not offering a customer’s preferred payment gateway. How to Stop Abandoned Carts Before They Happen There are several ways an e-commerce store can stop abandoned carts before they happen. These include: Building a well-designed, easy to navigate, and informative Wix store.Creating a user-friendly checkout process that has minimal steps and avoids unnecessary distractions.Creating a positive shopping experience that goes beyond the sale.Offering a secure and trustworthy shopping experience. Abandoned Cart Recovery Strategies There are several ways a Wix e-commerce store can decrease cart abandonment rates. The best ones are discussed below: Add a progress bar to your shopping cart’s checkout page This lets your customers know what step of the checkout process they are on and reassures them that their order is being processed. Provide product recommendations by the checkout page This will encourage your customers to add more items to their shopping cart. Provide incentives to your shoppers For example, offering a discount or free shipping for people who buy over one item in their cart. Send a follow-up email to your customers This could be a “thank you” email for visiting your store, or it could be a discount code for their next purchase. Send an abandoned checkout email or abandoned cart text message This type of follow-up has been incredibly effective at bringing a customer back to your store to complete their purchase. Automation Tools for Abandoned Cart Recovery Emails on Wix There are some awesome Wix email automations out there that you can use to reduce cart abandonment. Carti Abandoned Cart Recovery Provide an easier checkout experience with multichannel cart recovery by allowing Carti to reach out to your lost customers and get them back directly to the checkout page of your online store, with auto-generated discounts and coupons as incentives. Omnisend Email Marketing & SMS In one location, you’ll have access to messages worldwide, pre-built templates that get you going quickly, and the ability to use messages from start to finish throughout a potential customer’s journey. With Omnisend, engage new shoppers, recover abandoned carts, and reactivate lost customers with messages across multiple channels. MarketPush Cart Recovery A touch different, MarketPush Cart Recovery allows you to automate the recovery of abandoned carts using SMS, WhatsApp, and Facebook Messenger. It aims to boost your store’s sales by improving conversion rates and re-engaging lost customers. How to Tell if Your Abandoned Cart Recovery Campaign Is Working If you’re wondering how to understand whether your abandoned cart recovery strategies are working, you need to measure your results. Optimizing your cart abandonment strategies will come down to experimentation to see what works best for your business. Using the right approach, you’ll see a corresponding decrease in abandonment and an uplift in recovered carts. If you’re still on the fence wondering whether Wix or Shopify is the best e-commerce platform for your store, visit our Wix vs. Shopify post.
Business management4 Ways WooCommerce Stores Can Personalize the Customer ExperienceWhen it comes to e-commerce, having a personalized experience for your customers is just one of the many keys to success. The same can be said for your WooCommerce store. Even if you're just starting out, it's crucial to implement the right strategies in order to deliver a personalized experience. Without a doubt, customers need to be wowed in order to give you their precious customer loyalty. By delivering personalized service, you’re boosting your chances of a higher customer engagement rate, improved customer profitability, and even repeat purchases. To help you achieve all this and more, here are some tried and trusted methods of personalizing your WooCommerce store to improve the customer experience. 1. Understand Your Customers One of the greatest markers of success for an e-commerce store is how well they understand their customers. A brand's customer base is its most important asset and you should do everything possible to understand and provide them with the best possible experience. One of the first things you should do is to gather as much customer information as possible. Who are your customers? Where do they live? What do they like? What do they dislike? Understanding the answers to these questions will allow you to find a common ground between your customers and your brand - allowing you to not only create a personalized shopping experience but also better target their purchasing habits. A great way to do this is by creating a customer journey map. The benefits of customer journey mapping are that you’ll quickly understand your customers faster than ever before. This will empower you to create outstanding products and services that will meet and exceed your expectations, all the while maximizing sales and minimizing marketing expenses. 2. Engage Customers Directly Engaging with customers directly will help build a better customer experience. There are many ways to do this, such as replying to customer reviews, releasing surveys, or sending out newsletters. Creating dialogue through this type of outreach will help you gather valuable insight, allowing you to build a personalized service. It will also give your customers a feeling of importance and make them feel like a brand that they enjoy doing business with hears them. Another great way to engage with your customer directly is through social media. Additionally, Facebook has just made this easier with their Facebook audience optimization tool. This tool helps businesses target certain posts to selected audiences based on their browsing interests, encouraging them to interact with your posts and allowing you to engage with them directly on a more frequent basis. 3. Encourage Return Business Through Loyalty Systems Customer loyalty programs have long been a popular addition to e-commerce business models. This is because they help increase conversions, boost sales, and grow brand awareness. Loyalty programs are also an excellent means of encouraging customers to return to your business or to make repeat purchases. They help you reduce the cost of customer acquisition and increase the lifetime value of each customer. A points and rewards system is one of the best methods. Setting up a loyalty system that rewards your customers for repeatedly shopping in your store is a great way to encourage them to come back again and again. 4. Include Customizable Products Customizable products are another great way to add a touch of personalization to the customer experience. This has a number of advantages, such as: Products that are more personal and specifically suited to a customer's preferences.Helping to differentiate your product from competitors, thus making it more attractive to customers.Encouraging more time spent on your store.Giving the customer autonomy over how their purchased product looks, performs, and feels. Which Personalization Methods Are Right for You? Having a personalized experience for your customers is one of the keys to success in e-commerce. It's essential to create a connection and help your visitors feel like they're talking to a friend and not just a computer. The more comfortable they feel, the more likely they are to keep coming back. The good news is that it's easier than ever to give your customers a great experience online, and you can do it all yourself with the right tools. Although, it’s important to understand, depending on the niche your e-commerce store resides, that some businesses may find some personalization techniques more effective than others. It’s up to you what you’ll personalize in your WooCommerce store, but get it right and your customers will reward you with customer loyalty and repeat purchases. Fore example, offering customizable products on a branded clothing service probably isn't the best idea. If the jury is still out on whether or not you should choose WooCommerce or Shopify for your next e-commerce store, check out our WooCommerce vs. Shopify post to make your decision a little easier.
Marketing4 Ways to Boost E-Commerce Sales in the 2022 Holiday SeasonThe holiday season always brings in a huge influx of sales activity across all major e-commerce platforms. With this in mind, e-commerce retailers should start building an action plan to improve sales performance while also thinking about how they can boost e-commerce holiday revenue. Here are some ways to boost your e-commerce sales during the 2021 holiday season. 1. Optimize Your Website for PC and Mobile Optimizing the customer experience on your website will be sure to keep them happy and entice their return, while a poorly optimized website can scare customers off before they even reach the checkout. Some things to consider when optimizing your site are discussed below. Increase Page Loading Speeds To assess your website’s loading speeds, use a tool called PageSpeed Insights. Unlike other speed testing tools, PageSpeed delivers a website speed analysis for both mobile and PC devices simultaneously. The best part: PageSpeed Insights also breaks down any components on your website that could use improvement. Offer a Fast Checkout As consumers have become more accustomed to the benefits of online shopping, the importance of a quick and efficient checkout process has become apparent. In fact, it’s a well-known fact that the faster a website’s checkout process, the higher conversion rates are likely to be. One of the best examples of a super-efficient and high-converting checkout process is Amazon. The rollout of their one-click checkout process has been a tremendous success. To emulate the success that Amazon has had, try out these fast checkout tips: Add multiple checkout or shopping cart buttons to your website.Minimize the number of forms your customers have to fill out to complete their transactions.Offer a guest checkout option.Offer multiple payment gateways. Optimize Pop-Ups and CTAs Getting the timing right for pop-ups and calls to action (CTAs) is crucial. If you annoy or distract your users with too many pop-ups or CTAs, you risk losing their trust and conversions. And, if you don’t include any pop-ups or CTAs, you risk people not finding what they were looking for on your site at all and leaving disappointed. To strike the right balance between these two extremes, try out these pop-up and CTA optimization tips: Make sure your CTA is clear and visible.Make your pop-ups more relevant to the user.Use your pop-ups to highlight products or services they’ve previously browsed.Make sure your pop-ups and CTAs are mobile-friendly.A/B test everything to help you determine what works and what doesn’t. 2. Use Cross-Selling, Upselling, and Buy Now, Pay Later Apps Another e-commerce holiday marketing strategy is to use cross-selling, upselling, and buy now, pay later apps. If you haven’t heard of these strategies to increase online sales in your store, here’s a quick breakdown of each: Cross-selling is a sales technique where a retailer encourages a customer to buy an additional product or service at the same time as the original purchase.Up-selling is a sales technique where a retailer encourages a customer to buy a more expensive or more profitable version of a product or service.Buy Now, Pay Later is an online payment feature that lets customers buy online by paying nothing upfront. As an e-commerce seller, you are always looking for ways to improve your business sales results. With the help of these tools and tactics, you can do just that. Are you using Shopify? If so, why not check out our post on the Best Shopify Apps to Increase Sales. 3. Run Holiday Promotions Some popular promotion strategies to increase company sales are discussed below. Bundles Product bundling involves offering a group of products together at a single discounted price. This is a very popular sales strategy that can increase sales and profit margins significantly while also helping your customers create a more well-rounded purchase. Discounts The goal of holiday promotions is to encourage users to purchase more. Offering a discount is a very effective way to do this. You can send discounts to all customers or, if you are looking for a more effective strategy, you can use targeted discounts based on your customers' previous purchasing history. Our post on the best Shopify apps lists a few that can help you do this. A perfect time to use holiday-promoted discounts is during Black Friday sales. If you want to learn more about the best ways to do this, check out our Black Friday Marketing Strategy post. Giveaways A giveaway is a promotional strategy that involves distributing gifts to your customers. The purpose of a giveaway is to boost sales by encouraging people to buy a specified product or service. 4. Expand Your Sales Channels One of the most effective ways of boosting your sales during the holiday period is to expand your social media presence. Here are a few tips to help your e-commerce store achieve this: Grow your audience through appealing offers and incentives.Use influencers to your advantage.A/B test your social media adverts.Leverage Facebook audience optimization. Where Should You Start? Knowing where to start will largely depend on how big your e-commerce store is, how much exposure it already has, as well as how big of a budget you have to play with. If you’re new, start with the basics. Be sure your website is running optimally and you’re focusing on building your site traffic and conversions. For larger, more established sites looking to increase website sales and profits, try optimizing your checkout process, focusing on CRO, and expanding your exposure through social media.