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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
AllProfit OptimizationProfit CalculationBusiness Metrics
Frank Schiebler is a dedicated entrepreneur leading two thriving eCommerce businesses. With Well Care Botanicals, he has spent the last three years providing consumers with high-
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Emphasizing savings can lead to customers buying more.
Marketing5 Discount Techniques to Improve Your Shopify Product BundlesAccording to a survey by Criteo, 93% of shoppers in the United States say that "discounts and offers" are a crucial factor when deciding to make a purchase. Shopify stores can utilize bundling to help
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Profit calculationAmazon FBA Profit Calculator Is Inaccurate—How Sellers Can Avoid Costly MistakesWhile the Amazon FBA profit calculator is a handy tool, it shouldn't be taken as gospel. What do we mean by that? The information you get from the Amazon FBA profit calculator is not wrong—but it is o
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Profit calculationHow to Track and Calculate Your Profit on Amazon FBAYou may be wondering what Amazon FBA is, and you are not alone. It stands for Fulfillment By Amazon, a service that helps Amazon sellers outsource their shipping requirements to Amazon. How the Amazo
A woman perform a calculation at her a desk, which is filled with various papers, a notebook, and her laptop.
Business metricsHow to Calculate Your e-Commerce Store's Product Return RateHigh e-commerce return rates can be a serious issue for your store's bottom line. Currently, statistics suggest the cost of returns each year amounts to around $101 billion in lost cash for businesses
5 Strategies to Reduce Your eCommerce Return Rates
Marketing5 Strategies to Reduce Your eCommerce Return RatesA strategic approach to reducing returns is crucial to eCommerce success. The average return rate for eCommerce has doubled in the last few years, bringing it up to 20.8%, and many eCommerce merchants
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Business data analysisThe Best Apps for Shopify Cohort AnalysisAnalytics is one of the most valuable tools for anyone starting a Shopify store. The right reports and data insights can provide a behind-the-scenes look into the success of your omnichannel strategie
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Business data analysisHow to Conduct Cohort Analysis for Your Shopify StoreA cohort analysis is one of the most valuable tools Shopify store owners can use to understand their customers, top-selling products, and revenue growth opportunities. The more you care about your dat
A woman seated at her desk in her home office, holding a calculator in one hand, with two notebooks, her laptop, various pages featuring charts, as well as a cup of coffee visible on the table.
MarketingTop 7 Amazon Marketing Metrics You Should 100% Be TrackingMarketing metrics are used to measure the success of a campaign and, in conjunction with retail metrics, can help clarify which methods are fostering business growth and which may be impeding it. Whic
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BusinessWhat Are Ad Trackers & How Can You Use Them in E-Commerce?Imagine you're out fishing, and another fisherman walks past with a bucket full of fish—your bucket is empty. You ask him where he was standing, and he tells you on the other side of the dam, between