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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
AllProfit OptimizationProfit CalculationBusiness Metrics
Ransom Spares is more than just a spare parts wholesaler and retailer for home and garden appliances. It’s a family company based in Somerset, UK, that believes in a ‘make & mend’
Ransom Spares case study preview image
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MarketingEmail Marketing Best Practices—How to Improve Your ROIEmail marketing takes some skill – if you aren’t doing it right, you actually may be doing more harm than good. Of course, it doesn’t take a computer genius to figure out what it takes to be a success
Woman scanning barcode on package with man in background looking at computer
Marketing4 Ways to Increase Your Marketing ROI With Dynamic PricingWant to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place. Marketing ROI is a crucial performance measure for any marketing team.
Shopify offers shipping discounts through third-party carriers.
Business managementGet the Best Shopify Discount Shipping Rates: 3 Insider TipsShipping rates can make or break a sale. According to Shopify's Commerce Trends report, 74% of consumers want to know shipping costs from the get-go and 60% want same-, next-, or two-day delivery. Mee
A good CLV can improve profits and sales.
Business metricsUnderstanding CLV: Definition, Analysis & ExamplesA survey by eConsultancy shows that 76% of respondents view customer lifetime value (CLV) as a pertinent aspect of their business. However, only 42% were able to measure it. It may not be easy to accu
Boost revenue and profits with personalized discounts.
Profit optimizationSuccessfully Increase E-commerce Store Revenue With Customer DiscountsDid you know that 92% of US shoppers search for promotions or coupons before shopping online? It can be a powerful way to improve retention. Businesses can leverage this in numerous ways, such as prod
Both costs can affect product pricing trends upward.
Business managementIncremental Cost vs Marginal Cost: 5 Ways They Affect Your BusinessStatista forecasts that e-commerce sales are expected to reach around $8.1 trillion by 2026. To gain efficient revenue and make informed decisions, you need to understand the cost of producing goods a
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MarketingGoogle Ads vs. Instagram Ads: ROI Analysis Per E-Commerce VerticalIf you own an e-commerce business, you know that the right marketing channels can make or break your success. While there are many potential channels to choose from, two of the most popular are Google
An iPhone screen displaying a white background with Pinterest's logo in red, along with a laptop and pen on a desk.
MarketingPinterest Ads vs. Facebook Ads: ROI in 2023 (for Online Sellers)Everyone knows that Facebook is the preferred advertising platform when it comes to e-commerce—it's one of the most popular social networking sites, but also one of the most visited sites on the world
Identify your intention and budget limits for Tiktok ads.
Business management5 Fundamentals of Planning an Effective TikTok BudgetTikTok has exploded in popularity over the past few years. With 246.96 million app downloads in the first quarter of 2023, TikTok is a booming platform businesses can leverage to spread their reach an