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Main purpose Google Analytics mutli-channel funnel reports?

Asked 3 years ago

What is an MCF report and how do they benefit you and your business?

Gareth Browne

Thursday, November 11, 2021

MCF reports are a group of reports in Google Analytics that lets marketers breakdown how different marketing channels are coming together to contribute to conversions and how they take place. This includes types of interactions completed before conversion. It lets you see how multiple sources of traffic work together to create sales, subscriptions and conversions.

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