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What is last click or direct conversions?

Asked 3 years ago

I'm busy learning the different types of conversions analyzed by Google Analytics and how they work. I'm not sure I understand what a 'last click conversion' means. Can someone please explain?

Last click conversionGoogle analyticsConversion campaignConversion ads

Jolina Regin

Friday, November 12, 2021

Last click or direct conversion is when a click on a paid ad directly makes a purchase. It means the customer saw the ad and made a purchase without visiting other websites. Direct clicks are most important because it shows how many ad clicks lead to a conversion directly.

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