What is last click or direct conversions?
Asked 4 years ago
I'm busy learning the different types of conversions analyzed by Google Analytics and how they work. I'm not sure I understand what a 'last click conversion' means. Can someone please explain?
Please follow our Community Guidelines
Related Articles

Your Guide to LTV/CAC Ratio in E-Commerce
Ashley Stander
April 21, 2023

Essentials of Profit & Loss Statements: A Beginner's Guide for E-Commerce
Rebekah Brace
August 8, 2022

5 Pro Tips for Finding Instagram Influencers for Shopify in 2023
Rebekah Brace
November 9, 2022
Related Posts
Blog
Luis Velez Torres
Calculating CTR For Beginners: Formulas, Guides & Examples
Blog
Kate Pauline Galagnara
Google Analytics Cohort Analysis: Simply Explained (+examples)
Can't find what you're looking for?