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Are DRIP campaigns successful?

Asked 3 years ago

If so, why are they successful, and what makes a drip campaign important?

Jax Pearson

Saturday, October 23, 2021

Drip campaigns are successful in marketing and do deliver more results than mass emails. They are created for specific goals like increasing sales or nurturing leads. The success of drip campaigns is huge for example companies see a 20% increase in sales, the open rates are 80% higher than single emails, and 4-10 times higher response rates compared to mass emails.

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