Advertising

Top 16 Ecommerce Agencies to Supercharge Your Store

Typically, we like to preach self-reliance. If you can get it done on your own, we usually recommend you do. But (and this is a ‘big’ but), that’s not always th...

CTR Manipulation: 5 Expert Tools & Techniques

Depending on the industry or ad and site type, the click-through rate (CTR) can differ drastically. For example, Wordstream reports that arts and entertainment ...

5 Expert Ways to Lower Your CPA Through Ad Spend

With global ad expenditure at $822,756 million, digital advertising is at the forefront of businesses' strategies. Specifically, cost per acquisition (CPA) can ...

5 Simple Advertising Techniques to Increase Shopify Incremental Profit Margins

Shopify is a dominant platform in the e-commerce market. It holds 10% of the global e-commerce tech market and, in 2022, had a total revenue of $5.6 billion. Bu...

Is it profitable to advertise on Airbnb?

Anyone here have ROI figures for advertising on sites like Airbnb and Booking.com?

How do I track incremental profit as a result of advertising?

Hey, I have some products that have existed on my site for a while, however, since advertising them I have seen an increase in the number of sales on Shopify. I...

How can I add TikTok pixel to my WordPress website?

Does WordPress have a plugin for TikTok?

Is TikTok pixel for free?

Hi, I'm on a very tight marketing budget for my business. While I would like to use TikTok Pixel, I need to find out if it is free and worth it?

How do I set up TikTok Ad Manager?

Hi, I'm very new to TikTok, but it seems like it could be a good platform for social media marketing. Does anyone know how to set up the ad manager and where to...

Can you track conversions on TikTok?

If so, where do I go to find TikTok's analytics to track the conversion rate, CTR, CPM, etc.?

TikTok vs. Facebook: Which is better for advertising?

What are Tikok's conversion rates, CPCs, and ROI like when compared to Facebook? Can one use the same marketing strategy as one would on Facebook?

Is it worth advertising on TikTok?

Hi, I'm wondering if TikTok ads are better than Facebook ads and possibly less expensive?

How much does it cost to advertise on TikTok?

Can I run ad campaigns on TikTok for free?

How do you make a brand go viral on TikTok?

How do I successfully promote my product on TikTok, and wile we're on it, how many view do you need to make it go viral?

Should I advertise my e-commerce store on TikTok?

Hi everyone, is it worth paying to run a marketing campaign on Tiktok, do your products sell?

Can I advertise for free on Snapchat?

Can I run a marketing campaign on Snapchat for free? What is the minimum that is allowed?

How do you lower advertising costs in e-commerce?

I advertise on Facebook, Instagram, and Pinterest, and I found that my marketing expenses have gone so high that it takes up almost half of my store's revenue. ...

How do we get more traffic to our website?

Good morning everyone. We currently have a social media network, and we've also just set up our website. We've been trying to feed our traffic on social media t...

What does Return On Ad Spend (ROAS) mean?

I have seen the abbreviation ROAS come up numerous times, and I know that it stands for Return on Ad Spend. But what does it actually mean in relation to a busi...

Are DRIP campaigns successful?

If so, why are they successful, and what makes a drip campaign important?

How much does it cost to put an ad on Instagram?

Is running ads on Instagram worth it?

What is the difference between traffic and conversion ads?

What is the difference, and should I run traffic or conversion ads?

Does Facebook pixel cost money?

How to increase traffic on Facebook Business Page?

I have a Facebook Business Page, but it's not getting much in the line of traffic. What do I do to get more?

What is a traffic campaign in advertising?

How do you run a traffic campaign?

How do I set up a traffic campaign?

I want to run a traffic campaign to advertise my Facebook business page. What is the best way to set up and run a campaign like this?

How much does it cost to put an ad on YouTube?

I want to start marketing my business on YouTube. Does anyone know how much I can expect to pay per ad?

How do you measure a drip campaign metric?

Hi, I've started running DRIP campaigns, but I'm not 100% sure how to measure them. Can someone please tell me how?

What does CPA mean in advertising?

I know that cost per action involves dividing costs by actions, but how does this fit into advertising specifically? Is "cost per action" the same thing as "cos...

What is a good return on ad spend (ROAS) for Facebook ads?

What would be a good estimate for the ROAS of Facebook ads? The higher the return the better, but what is a reasonable figure to expect?