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How do you measure a drip campaign metric?

Asked 3 years ago

Hi, I've started running DRIP campaigns, but I'm not 100% sure how to measure them. Can someone please tell me how?

Jolina Regin

Saturday, October 23, 2021

Measuring metrics for drip campaigns depends on the SMART goals that you set when creating your drip campaign. You can measure the success of your drip campaigns by measuring the open rate, click rate, response rates, bounce rate, unsubscribe rate, cost of leads per drip campaign, and conversion rate over time. You can measure manually or through automated systems.

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