What does UTM stand for?

Urchin Tracking Module — UTM is a little code that you can add at the end of any link. UTM uses different parameters, like campaign source, medium, name, term, and content. It collaborates with Google Analytics and works as the perfect helping hand to attract more traffic to your ad.

Furthermore, you can track paid ad campaigns, conversion rates, and ROI with absolute certainty. In conclusion, UTM allows you to assess and reevaluate your marketing strategies.