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What does UTM stand for?

Asked 3 years ago

What is UTM, and how does it correlate with ad campaigns on social media?

Abeeha Qasmi

Sunday, November 14, 2021

Urchin Tracking Module — UTM is a little code that you can add at the end of any link. UTM uses different parameters, like campaign source, medium, name, term, and content. It collaborates with Google Analytics and works as the perfect helping hand to attract more traffic to your ad.

Furthermore, you can track paid ad campaigns, conversion rates, and ROI with absolute certainty. In conclusion, UTM allows you to assess and reevaluate your marketing strategies.

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