How much does it cost to put an ad on Instagram?

The cost of Instagram ads depends on your bidding model for example Cost per Click (CPC) or Cost Per Impression (CPM). For CPC, companies can pay from $0.2. to $6.70 while CPM companies pay $6.70 per 1000 impressions. Running Instagram ads is worth it because Instagram delivers the best click-through rates and high conversion rates.

A rough calculation of advertising costs on IG is a minimum of around $40 for low-frequency events. Depending on your bidding model, Instagram charges $0.20 to $6.70. If you choose the cost-per-click bidding model, you might have to pay between $0.20 and $2 per click. In contrast, the cost per Impression charge is $6.70 per 1000 impressions.

Instagram advertising cost is worth it because Instagram offers high click-through and conversion rates. Moreover, the narrow target audience choice and higher-order value are worth your money.