How much does it cost to advertise on TikTok?

TikTok allows its users to set their ad accounts for free. Using this, you can fix your advertisement schedule and budget. However, TikTok ads are not free themselves. The pricing of ad campaigns varies from $500-$150,000 depending on the advertisement format you choose. The platform enables you to choose from a wide array of ad formats. These include In-Feed ads, TopView ads, Branded Effects, and Branded hashtag Challenge.

No, running an ad campaign on Tiktok isn't free. Tiktok charges paid ads based on a bidding model. There are campaign level ads that have a minimum daily budget of $50 and a lifetime budget of $50.

The second type is the ad group level which has a minimum daily budget of $20 and a lifetime budget that depends with the no. of days the ads will run. From there you can choose the ad formats which deliver high conversion rates.