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Is it worth advertising on TikTok?

Asked 3 years ago

Hi, I'm wondering if TikTok ads are better than Facebook ads and possibly less expensive?

Kole Kline

Sunday, November 14, 2021

TikTok's broad audience, multifaceted ad formats, and unbelievable engagement make it a great platform for advertisement. With a genuine approach to your ad campaign, going viral on TikTok is not a herculean task anymore.

When set against Facebook (CPM of $11.54), TikTok ads (CPM of $10) are without any doubt inexpensive. Facebook's better analytics give it a slight edge against TikTok. But if your goal is to explore your creative side while advertising, TikTok is the way to go.

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