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Micro vs Macro Fulfillment?

Asked a year ago

What is the difference between a micro fulfillment strategy and a macro fulfillment strategy?

Jolina Regin

Sunday, February 12, 2023

The micro-fulfillment strategy involves placing small warehouses close to densely populated locations. It leads to faster delivery times. While macro fulfillment is a strategy that focuses on online orders from a large warehouse facility that supports many customers and SKUs. It reduces labor costs and improves order accuracy.

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