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How can I calculate follower growth rate for Instagram?

Asked 2 years ago

Hi there. I am looking to start tracking follower growth rate on Instagram, as I have heard that this provides an indication of the target audiences' engagement with the brand. However, I have never calculated this before and do not know where to start. Does anyone know how to calculate this metric? TYIA.

Follower growth rate Instagram follower growth rate Marketing metrics

Jolina Regin

Sunday, December 04, 2022

The follower growth rate is calculated as the number of gained followers divided by the number of followers you started, times 100%.
Follower Growth Rate = New Followers / Starting Followers x 100%
 Instead of creating a spreadsheet and tracking follower growth rate manually, you can use analytics tools that calculate automatically by simply inputting your profile.

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