Which metrics do I consider for YouTube ad performance?
Asked a year ago
Hi there. I have recently started implementing YouTube ad campaigns and I am looking to measure the success of these campaigns. Does anyone know which key metrics should be considered for YouTube ad performance? Thanks in advance.
Wednesday, December 07, 2022
To create a successful YouTube ad campaign, you need to know what metrics are most important to your business. Here's a list of the most common metrics you'll want to consider:
- Impressions: How many times did my ad get shown?
- CPM (cost per 1,000 views): What is the cost of each 1,000 views?
- CTR (click-through rate): How many people clicked on the ad and/or completed a purchase?
- CTR CPM: What is my click-through rate at different rates?
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