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Which metrics do I consider for YouTube ad performance?

Asked a year ago

Hi there. I have recently started implementing YouTube ad campaigns and I am looking to measure the success of these campaigns. Does anyone know which key metrics should be considered for YouTube ad performance? Thanks in advance.

Abeeha Qasmi

Wednesday, December 07, 2022

To create a successful YouTube ad campaign, you need to know what metrics are most important to your business. Here's a list of the most common metrics you'll want to consider:

  • Impressions: How many times did my ad get shown?
  • CPM (cost per 1,000 views): What is the cost of each 1,000 views?
  • CTR (click-through rate): How many people clicked on the ad and/or completed a purchase?
  • CTR CPM: What is my click-through rate at different rates?

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