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How do I calculate CTR for Instagram?

Asked 4 years ago

Hello! I have started tracking Instagram metrics in order to measure how I can increase the amount of viewers who click on the link in the Instagram bio which is referred to in the Instagram posts. However, I cannot figure out how to calculate the click-though rate for Instagram posts. Does anyone know of the steps to take to do this? Thanks in advance.

Instagram ctrCtrMarketing metrics

Jolina Regin

Wednesday, December 07, 2022

To calculate Instagram CTR, follow this method: take the number of clicks for a particular link and then divide it by the people who viewed the post.

Create a spreadsheet with these columns date, links, CTA, reach, number of clicks, and CTR. The other method is through Google Analytics.

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