Why does the profit decrease when the sales increase?
Asked 3 years ago
I've been having this issue where my profit decreases every time I have an influx of customers and a sales increase, and I don't understand why. My CAC isn't that high either. Are there expenses that I've lost track of?
Geovanni Buckley
Wednesday, April 20, 2022
A boost in sales does not always lead to an increment in profits. In fact, in some cases, the growth leads to more expenses hence lower profits. There are two main reasons behind decreasing profit even after the increase in sales:
- An increase in overhead expenses includes costs that occur due to operating a business, like rent and administrative costs.
- The one-time cost that includes unexpected costs incurred by the business once in a while. For instance, the damage to the stocks due to sudden weather disasters.
Keep these two aspects in mind and evaluate your operating activities all the way through. You'll find the leaking hole that's draining your profit secretly.
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