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What is a Facebook conversion ad campaign?

Asked 3 years ago

What is it, and do you recommend I run a conversion campaign on Facebook? If so, how do I set up a conversion ad campaign and what does it look like?

Abeeha Qasmi

Sunday, November 14, 2021

Facebook conversion ad campaigns target people who can convert on your website. It works wonders in optimizing your conversions and sales rate. However, you must install Facebook Pixel for it to run. You also need to take care of a few things once you have set up your campaign. Always start with a broad audience and use the Overlap Targeting feature. Use Facebook ad formats to their fullest potential and have a strong and attractive CTA.

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