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How do you improve CTR in email marketing?

Asked a year ago

Hi, I have been using email marketing for my retail business for around a year. In the last few months, I have noticed that my CTR% from my email marketing has dropped considerably, and I am worried about the impact it will have on my email marketing strategy. Are there any tips or tricks that would help increase this? TYIA

Abeeha Qasmi

Wednesday, January 18, 2023

Use the following expert-recommended tips to level your email marketing game and improve your click-through rates significantly:

  • Make sure your subject lines are compelling, engaging, and personalized.
  • Don't use too many links in your emails—it can be off-putting if people feel they're being sent to a sales pitch instead of information about their needs or interests.
  • Use images, videos, or other media elements in your emails—they will help keep the reader engaged and make them more inclined to click on links.
  • Start a flash sale exclusively for your email subscribers and watch them come to shop more of your retail products.

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