How can I improve the CTR of my Google ads?
Asked 3 years ago
Hello, I have recently purchased some Google ad space to improve sales for my online beauty store. At the moment though my click-through rate (CTR) is really low (<2%). Is there anything I can do to increase the likelihood of clicks as my impressions are relatively high?
Abeeha Qasmi
Wednesday, January 18, 2023
A good way to increase CTR is to create more relevant ads on targeted keywords. Carefully conduct keyword research for your ad campaign. You should also tailor your ads better than your competitors for the targeted keyword. Last but not least, make sure your ads deliver the right message to the target audience in a persuasive tone with a clear call to action.
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