What is a good CTR for Google Ads?
Asked 3 years ago
What is the average CTR for Google Ads, and how d I know if mine is good?
Gareth Browne
Thursday, November 04, 2021
CTR stands for Click Through Rate, the calculated average for 2021 for CTR was marked as 1.91%. A Good CTR is generally considered, depending on your platform, industry, market and product. A good idea is to check the industry average for your specific market, check your own CTR score, and use that to determine if the rates you have are good. If it is below the industry average, you are doing poorly, if it is on par or above the industry average, you are doing good.
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