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Pinterest ads vs. Facebook ads: Which has the best CTR?

Asked a year ago

Hey, I am currently trying to decide which platform is best to invest in ads for. How do the click-through rates normally compare between Pinterest and Facebook? Thanks in advance for any help.

Abeeha Qasmi

Wednesday, January 18, 2023

Here's the thing: Pinterest and Facebook both benefit marketers and advertisers. Facebook ads can help you reach more people, while Pinterest ads can help you get high user engagement.

Regarding the best click-through rate, it's noteworthy that Facebook has a wider user base with more data on its users. You have access to more accurate ad segmenting and targeting options which helps in increasing click-through rates. However, that doesn't necessarily dictate that the platform will always garner a high CTR for your ad campaign.

Before you take a call, consider all the necessary factors about the ad campaign and identify the most relevant places where your target audience hangs out.

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